Data Product Analyst

Minute Media is a leading global sports content and technology company. We create authentic stories from diverse perspectives across our portfolio of content brands, which include Sports Illustrated, 90min and FanSided. We are seeking an experienced, data-driven Product Analyst to join our Owned & Operated (O&O) team. You’ll play a pivotal role in advancing subscription, engagement, and audience analytics across our digital platforms. This includes enhancing paywall and registration performance, utilising AI to deliver a more local and personalised experience, supporting A/B testing infrastructure, and delivering insights that drive audience growth, monetisation, and retention. Working closely with Product, Growth, and Editorial, you’ll connect data with strategy—turning insights into product and content improvements that scale across our portfolio.

What You’ll Do

• Strategic Analytics & Experimentation: Contribute to the analytics roadmap for O&O, spanning Content, Growth/SEO, Syndication, Product, and Subscription. Design, implement, and evaluate A/B tests to enhance various aspects of user experience, including registration and subscription flows, content consumption, and monetization. Partner with Product and Tech teams to establish and validate incrementality models (e.g. users authentication uplift, registration wall conversion rate, and paywall engagement). Analyse the impact of UX, design, and feature releases on engagement, RPS, and SEO performance.
• First-Party Data & Revenue Analytics: Lead analytics on First Party Data initiatives, including LTV modelling, segmentation, and incremental revenue measurement for registered and subscribed users. Collaborate on forecasting for 2026 O&O growth and First Party initiatives, using trend-based and scenario modelling to inform planning. Build infrastructure and dashboards to measure LTV by acquisition source, campaign, or user type, and identify high-value audience cohorts.
• Engagement & Content Performance: Develop deep‑dive reporting and insights on content consumption, recirculation, and recommendation logic to drive engagement improvements. Support evaluation of AI‑driven metadata features (e.g., auto‑summaries, highlights, FAQs) through controlled testing and engagement KPIs. Partner with editorial to uncover trends in article engagement, scroll depth, and content type performance; help identify underperforming authors or articles as per O&O cleanup initiatives.
• Acquisition, Retention & CRM Analytics: Analyse the subscriber and registered-user funnels, from acquisition through to churn, identifying conversion bottlenecks and retention drivers. Support reporting automation for email, push, and newsletter engagement (e.g., SailThru API integrations, open/click/bounce analysis). Drive actionable insights for CRM, lifecycle, and marketing teams to improve campaign performance and optimise communication touch points.
• Infrastructure & Reporting: Develop, maintain, and evolve self‑serve dashboards across Tableau/Looker for O&O teams—covering traffic, content, SEO, paywall, and newsletter performance. Work with Data Engineering to ensure reliable data pipelines and tracking across products (e.g. new integrations like BlueConic, OpenPass, or Rivery connections). Support automation of key recurring reporting processes (e.g. invoice generation, traffic daily reports, syndication revenue transparency).

Requirements

• 3+ years’ experience as a Data or Product Analyst, ideally within digital media, e-commerce, or subscription businesses.
• Proven track record of experiment design and evaluation, including A/B testing and statistical validation.
• Strong proficiency in SQL, GA4/Adobe Analytics, and data visualisation tools (e.g. Tableau, Looker).
• Familiarity with subscription and user lifecycle metrics: CAC, churn, CLV, LTV, retention cohorts.
• Experience building automated dashboards and data pipelines, ideally in collaboration with data engineers.
• Ability to translate complex data into clear insights and recommendations for non-technical teams.
• Understanding of SEO, content performance analytics, and traffic attribution.
• Excellent communication, prioritisation, and stakeholder management skills.

Advantageous

• Experience in media or publishing, particularly with O&O platforms or paywall ecosystems.
• Familiarity with CRM systems (e.g. BlueConic, SailThru), subscription management (e.g. Recurly), and experimentation platforms.
• Exposure to AI‑driven content analytics or recommendation systems.
• Comfort working in agile environments with Product and Engineering counterparts.

What You’ll Get

• Opportunity to make a meaningful impact in a fast‑growing company.
• Career development opportunities & different skill-based workshops offered each quarter.
• Central London based office.
• Hybrid work model.
• Cycle to Work scheme.
• Hybrid vacation model.
• Extended parental leave.
• Private Health Insurance including mental health, dental and optical cover.
• Standard access to WellHub with options to upgrade to premium membership.
• Fun company events and celebrations with a focus on DEI each quarter.
• Community involvement opportunities, both in‑person and remote.

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Not sure that you’re 100% qualified but are up for the challenge? We want you to apply!