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- Tasks: Analyse AI bot traffic and turn data into actionable insights for content strategy.
- Company: Join Minute Media, a leading tech company shaping the future of sports consumption.
- Benefits: Enjoy hybrid work, career development, private health insurance, and fun company events.
- Why this job: Make a real impact in a fast-growing company and define a new analytics domain.
- Qualifications: Strong analytical skills, advanced SQL, and experience with large datasets required.
- Other info: Diverse and inclusive workplace with opportunities for community involvement.
The predicted salary is between 30000 - 50000 £ per year.
Minute Media is a global technology and content company built for the future of sports consumption. Minute Media's proprietary technology platform enables the creation, distribution and monetization of digital content experiences, which powers Minute Media's portfolio of trusted content brands, including Sports Illustrated, The Players' Tribune, and FanSided as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers.
The technology platform includes STN Video, an online video platform (OVP) that provides access to a robust sports highlights rights portfolio, and Magnifi, an AI-driven SaaS platform that enables rights holders to detect key moments and create highlights in real time. Minute Media is building the future of how the world connects with sport, powered by innovation, shared globally, and trusted by millions of fans and the partners we serve.
Minute Media is navigating a major shift in how digital content is discovered and consumed as AI-powered search and conversational agents increasingly shape the web. As part of this evolution, we are building new capabilities to understand, measure, and monetize how AI platforms interact with our content. We are hiring a Data Analyst, AI Content Intelligence to lead analysis of AI bot and crawler activity across our ecosystem. This role sits within the BI & Data function and works closely with Product, Engineering, and Commercial teams to turn emerging AI traffic signals into actionable insights, product direction, and revenue opportunities. This is a high-impact role for an analyst who is comfortable operating in ambiguity, enjoys building new measurement frameworks, and wants to influence how a publisher adapts to the AI era.
What You’ll Do
- Agentic Intelligence & Analytics
- Analyze AI bot and crawler traffic to understand how our content is accessed, consumed, and cited by AI platforms
- Define and own KPIs for agentic traffic, including usage patterns, citation behavior, and content value signals
- Build and maintain dashboards and reporting that provide leadership with a clear view of AI-driven content consumption
- Ingest and model AI traffic data in BigQuery, enabling scalable analysis and long-term tracking
- Product & Partnership Insights
- Identify high-value content assets and quantify their importance to AI platforms and models
- Support the definition of licensable content products, such as APIs, feeds, or authorized access models, in collaboration with Product and Engineering
- Translate technical findings into clear insights that support commercial discussions and partnership strategy
- Monitor how other publishers package and license content for AI consumption and share relevant insights internally
- Revenue & Performance Analysis
- Track authorized AI partner usage and monitor performance against agreed access models
- Compare the performance and revenue potential of agentic traffic versus traditional ad-based traffic
- Evaluate monetization and pricing approaches, including licensing and usage-based models, to support long-term revenue growth
Requirements
- Strong analytical skills with experience deep-diving into large datasets and turning ambiguous questions into structured analysis
- Advanced SQL skills, with hands-on experience working in BigQuery or similar data warehouses
- Solid Python skills for data analysis and automation
- Understanding of web architecture, including HTTP, user agents, and bot behavior
- Experience working with cloud-based data stacks such as GCP or AWS
- Ability to communicate insights clearly to non-technical stakeholders
Advantage
- Experience in digital media, publishing, or subscription-based businesses
- Familiarity with API-based products or data licensing models
- Exposure to generative AI concepts or retrieval-augmented generation (RAG) architectures
Why This Role
- Opportunity to help define a new analytics domain within Minute Media
- High visibility and close collaboration with Product and Commercial leadership
- Balance of foundational analytics work and forward-looking product discovery
- Real ownership, from defining metrics to influencing strategy
What You’ll Get
- Opportunity to make a meaningful impact in a fast-growing company.
- Career development opportunities & different skill-based workshops offered each quarter.
- Central London based office.
- Hybrid work model.
- Cycle to Work scheme.
- Hybrid vacation model.
- Extended parental leave.
- Private Health Insurance including mental health, dental and optical cover.
- Standard access to WellHub with options to upgrade to premium membership.
- Fun company events and celebrations with a focus on DEI each quarter.
- Community involvement opportunities, both in-person and remote.
Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Not sure that you're 100% qualified but are up for the challenge? We want you to apply!
Data Analyst, AI Content Intelligence employer: 90min
Contact Detail:
90min Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst, AI Content Intelligence
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Minute Media. A casual chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or some cool projects, share them. Whether it's a GitHub repo or a personal website, let your work speak for itself.
✨Tip Number 3
Prepare for the interview by diving deep into AI content intelligence. Know the latest trends and be ready to discuss how your skills can help Minute Media thrive in this space.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Data Analyst, AI Content Intelligence
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Data Analyst role. Highlight your analytical skills, SQL expertise, and any relevant experience with AI or digital media. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about the role and how your background makes you a great fit. Don’t forget to mention your passion for sports and technology – it’s what we’re all about at Minute Media!
Showcase Your Analytical Skills: In your application, provide examples of how you've tackled complex data challenges in the past. Whether it's through projects or previous roles, we want to see your problem-solving skills in action. Make it clear how you can help us navigate the AI landscape!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Minute Media team!
How to prepare for a job interview at 90min
✨Know Your Data Inside Out
As a Data Analyst, you'll be diving deep into large datasets. Make sure you brush up on your SQL and Python skills before the interview. Be prepared to discuss how you've used these tools in past projects, especially in relation to AI traffic analysis.
✨Understand the Company’s Tech Stack
Familiarise yourself with Minute Media's technology platform and how it relates to AI content consumption. Knowing about BigQuery and cloud-based data stacks like GCP or AWS will give you an edge. Show that you understand their products and how your role fits into their vision.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in ambiguous situations. Think of examples where you've turned unclear data into actionable insights. This will demonstrate your analytical prowess and ability to influence strategy.
✨Communicate Clearly with Non-Technical Stakeholders
Since you'll need to translate technical findings into insights for commercial discussions, practice explaining complex concepts in simple terms. This skill is crucial for collaborating with Product and Engineering teams, so have a few examples ready to showcase your communication abilities.
