At a Glance
- Tasks: Drive strategy and execution for our Digital Channels portfolio, including SMS, Email, and more.
- Company: Join 8x8, a leader in AI-driven customer communication solutions.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Other info: Fast-paced environment where curiosity and resilience thrive.
- Why this job: Make a real impact on customer conversations with cutting-edge AI technology.
- Qualifications: 5+ years in product management with hands-on AI experience.
The predicted salary is between 70000 - 90000 £ per year.
8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. 8x8 is reinventing how businesses talk to their customers, and AI is at the centre of everything we ship. We are looking for a Senior Product Manager to drive our Digital Channels portfolio: SMS, Email, WhatsApp, Facebook Messenger, RCS, WebChat and more. This role spans the entire 8x8 portfolio. Digital Channels are a foundational platform capability serving Contact Center, Unified Communications, and Engage.
You will own the channels that power every customer conversation across our ecosystem, not a single product line. These are high-volume, revenue-carrying channels used by thousands of businesses every day, and they are evolving fast with AI, rich messaging, and compliance-driven change across regions. You will own strategy and execution end to end: from carrier and platform compliance to AI-powered customer experiences, working closely with engineering, design, and go-to-market teams to ship things that matter.
What you will do
- Drive the platform: Own the strategy, roadmap, and business metrics for the Digital Channels platform across the full 8x8 portfolio, including Contact Center, UC, and Engage.
- Productise AI: Identify where AI creates real customer value in digital conversations, define it, and ship it into the portfolio.
- Build with AI: We prototype with Claude and Claude Code daily. Validate ideas cheaply with real customers, iterate, and cut what does not land.
- Stay close to the customer: Run constant discovery, gather feedback from support and field teams, and turn insight into roadmap decisions you can defend with data.
- Navigate complexity: Drive channel compliance and expansion programmes (carrier registration, regional launches, platform policy changes) with the discipline these ecosystems demand.
- Lead cross-functionally: Work daily with Product Management peers, Customer Success Managers, Account Managers, Product Marketing, Sales Engineering, and external partners on enablement, deal support, and pricing.
- Own your business: Track, report, and take accountability for your numbers: adoption, usage, quality, and the revenue impact of your portfolio.
What we are looking for
- Hands-on AI fluency: More than using tools. You have shipped AI-powered capabilities into a product and you prototype hands-on with AI coding tools, whatever your current stack. We work in Claude and Claude Code, and expect you to ramp fast. Concrete examples of both will be asked for at interview.
- Proven experience: 5+ years of product management in a software company, ideally SaaS, CPaaS, or CCaaS.
- Domain expertise: Working knowledge of digital messaging ecosystems: SMS, WhatsApp Business, email deliverability, rich messaging, or API/CPaaS products.
- Pragmatic execution: Comfortable with fail fast. You form hypotheses, test cheaply, and cut losses without ego.
- Strong ownership: You elevate blockers, fight for engineering focus, and drive outcomes end to end.
- Clear communication: Analytical and persuasive, able to influence with data and clear narrative, in writing and in front of executives. Excellent English, with the ability to produce both technical and commercial content.
Nice to have
- Prior experience with SMS TCR registration for the USA (10DLC).
- Experience launching or scaling RCS.
- Familiarity with WCAG 2.2 AA accessibility standards.
What it takes to thrive here
We move fast and we expect PMs to be hands-on. The people who do well here are curious, resilient, customer-obsessed, and treat AI as a multiplier. If you want ownership, speed, and direct impact on a platform that touches every customer conversation at 8x8, this is the place.
8x8 believes diversity makes our company stronger which is why we are a proud equal opportunities employer and encourage all of our staff to bring their authentic selves to work. We believe in fairness which is why we have been a member of the Living Wage Foundation for many years and we believe in security so reserve the right to undertake background checks on anyone that we extend an employment offer to.
Senior Product Manager, Digital Channels in London employer: 8x8
At 8x8 UK Ltd., we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. As a Senior Product Manager, you will have access to cutting-edge technology and the opportunity to shape AI-driven digital channels, all while enjoying a supportive environment that prioritises professional growth and collaboration. Located in the heart of the UK, we offer competitive benefits and a commitment to work-life balance, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager, Digital Channels in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like 8x8!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at 8x8 would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at 8x8 through your school's career services!
We think you need these skills to ace Senior Product Manager, Digital Channels in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager, Digital Channels, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager, Digital Channels position at 8x8. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at 8x8
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
