At a Glance
- Tasks: Create and manage innovative marketing plans for exciting venues.
- Company: Join a vibrant group of creative venues in Hong Kong.
- Benefits: Enjoy a competitive salary and staff discounts at all venues.
- Other info: Dynamic role with opportunities to engage with the community and grow your career.
- Why this job: Gain hands-on experience in marketing while making a real impact.
- Qualifications: Degree or experience in Marketing, strong communication skills, and creativity.
The predicted salary is between 40000 - 50000 £ per year.
Sales & Marketing Intern
Duties & Responsibilities
- Marketing Plan
- Put together a group-wide extensive Marketing plan for 8 cre ATEive for each venue (Amalfitana, Fratelli and Rummin’ Tings) to follow
- Manage all aspects of individual marketing programs, including timelines, budgets, etc.
- Exercise creativity and judgment in devising, planning and managing marketing and promotional outreach activities
- Identify target audience segments, develop effective methods for reaching target markets and implement activities through print, digital, and/or e-marketing strategies
- Populate online event sites with venue activities
- Manage monthly newsletter EDM’s
- Plan and implement integrated marketing activities to drive brand awareness and customer acquisition via various marketing channels including, but not limited to, PR, social, brand collaborations, trade and social events in Hong Kong
- Build and maintain relationships with press, bloggers and KOLs to maximize brand and product publicity
- Conduct regular market research and analysis on market landscape, competitor’s analysis, consumer behaviors, media consumption for effective marketing planning
- Plan and implement marketing efforts for any new product and brand openings
- Manage marketing budget and project timelines
- Support Business Development and Sales with marketing collaterals in securing new business and revenue opportunities
- Drive incremental customers and as a result increase revenue into the venues
- Social Media
- Oversee Social Media Strategy along with partners and social media company (PRDA)/EHL intern
- Work with PRDA and partners on their Social Media Calendar/Photography for each venue for pre-scheduled posts once approved by partners
- Liaise with venues on regular basis on happenings at each venue and what they need promoted and communicate the same to PRDA and their photographer as needed
- Work with e Commerce team to implement and maintain local updates on brand website(s)
- Post Instagram Stories on a daily basis for Amalfitana and Fratelli and oversee the EHL Intern doing the same for Rummin’ Tings
- Graphic Design
- Oversee Graphic Design direction along with partners for the group and each venue
- Oversee production of marketing collaterals with graphic designer based on brand guidelines e. g. point-of-sales displays, flyers, tent cards, e DM, digital banners, premium gifts, vouchers, bill drops, HK Post Circulars, brochures to support sales and marketing activities
- Corporate Events
- Approach corporates (along with EHL intern) for more corporate events both onsite and offsite
- Create attractive corporate packages
- Manage corporate discounts and constantly add more multi-national companies
- Explore corporate sponsorship
- Loyalty Programme
- Manage relationship along with venue GM’s and Kalamansee loyalty programme to get the most out of it and be the liaison between them and our venues
- Database Management
- Get someone part-time for data entry if needed for a couple of days and populate and grow our master Database.
- Enter e-mail adds from all venue bookings received via info@ e-mails, Eatigo, Chope, Entertainer, Revel, Websites, etc.
- Maintain a database of regulars, local groups and area organizations and businesses constantly data mining, updating and building this.
- Use discretion in determining which to target for audience building, grassroots outreach
- Website
- Build, update and manage 8 cre ATEive group and individual venue websites (ad hoc)
Requirements
- BA/BS Degree or equivalent working experience
- Experience in Event Management, Communications and/or Marketing
- Experience Managing External Relationships, including vendors and customers
- Detail-Oriented with strong organizational skills
- Strong Communicator (written & verbal)
- People Person with a strong focus on Customer Service & Engagement
- Flexibility & Desire to be out and about promoting
- Some Graphic Design experience with In Design, Photoshop & Illustrator a plus
- Social Media Marketing (for businesses) experience preferred
- Represent the venue at community meetings to raise awareness, and identify, coordinate, and manage involvement in community events and happenings
- Act as a face of the 8 cre ATEive group and individual brands
- Duration
- 6 months
- Salary
- HKD$10,000 per month
Benefits
- Staff discount at all 8 cre ATEive venues
- #J-18808-Ljbffr
Marketing employer: 8creATEive
Join a vibrant and dynamic team as a Management Intern, where you'll gain hands-on experience in the bustling hospitality scene of Hong Kong. With a strong focus on employee growth, we offer unique opportunities to engage with creative events and collaborate closely with experienced General Managers across our diverse venues. Enjoy a supportive work culture that values innovation and teamwork, along with attractive benefits like staff discounts at all our venues, making this an excellent place for those passionate about food, drinks, and exceptional service.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag 8creATEive when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at 8creATEive.
We think you need these skills to ace Marketing
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like 8creATEive want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to 8creATEive.
Research and Reference:Don't forget to do a bit of homework on 8creATEive! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at 8creATEive
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to 8creATEive—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to 8creATEive’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at 8creATEive. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
