Digital Marketing Lead

Staff 86 | 86 Group are working with a growing B2C business in Chester who are looking for a tech savvy digital marketer to join their team. This position has lots of scope to grow and develop, so it would suit someone who is eager to learn the industry and progress within the business. * Job Title: Digital Marketing Lead * Basic Salary: In the region of £35k * Location: Chester * Work Setup: Hybrid – 2 days WFH * Holidays: 25 days holiday plus bank holidays * Working Hours: Monday to Friday * Additional Perks: Company bonuses, a modern and central office to work in, private healthcare, progression opportunities, staff wellbeing perks. Overview of the role: * The role will be heavily focusing on the PPC / Paid Social for the business so having at least 3 years of professional experience in these areas will be essential. * Managing budgets for multiple campaigns and analysing results / ROI. * Copywriting for ad platforms. * Continual testing of all campaigns. * Working with the wider marketing team to identify new opportunities for digital marketing. * Reporting on performance to the team and senior management. * The role will have the scope to include more wider digital marketing tasks, however initially, this will be the focus of the role. Required skills and experience: * A minimum of 3 years of professional experience working on PPC / Paid Social campaigns is essential, and being able to discuss examples of this experience. * Tools you will need to be familiar and experienced with: Google Ads, Google Analytics, Facebook / Meta Advertising etc. * Experience of managing budgets. * Experience in a B2C environment would be desirable. * Experience of working in a regulated environment would be desirable