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- Tasks: Lead digital marketing efforts focusing on PPC and Paid Social campaigns.
- Company: Join a growing B2C business in Chester with a vibrant team culture.
- Benefits: Enjoy hybrid work, 25 days holiday, bonuses, private healthcare, and wellbeing perks.
- Why this job: Great opportunity for growth, learning, and making an impact in digital marketing.
- Qualifications: 3 years of experience in PPC/Paid Social; familiarity with Google Ads and analytics tools required.
- Other info: Work in a modern office with a supportive team and clear progression paths.
The predicted salary is between 28000 - 42000 £ per year.
Staff 86 | 86 Group are working with a growing B2C business in Chester who are looking for a tech savvy digital marketer to join their team. This position has lots of scope to grow and develop, so it would suit someone who is eager to learn the industry and progress within the business.
- Basic Salary: In the region of £35k
- Location: Chester
- Work Setup: Hybrid – 2 days WFH
- Holidays: 25 days holiday plus bank holidays
- Working Hours: Monday to Friday
- Additional Perks: Company bonuses, a modern and central office to work in, private healthcare, progression opportunities, staff wellbeing perks.
Overview of the role:
- The role will be heavily focusing on the PPC / Paid Social for the business so having at least 3 years of professional experience in these areas will be essential.
- Managing budgets for multiple campaigns and analysing results / ROI.
- Copywriting for ad platforms.
- Continual testing of all campaigns.
- Working with the wider marketing team to identify new opportunities for digital marketing.
- Reporting on performance to the team and senior management.
- The role will have the scope to include more wider digital marketing tasks, however initially, this will be the focus of the role.
Required skills and experience:
- A minimum of 3 years of professional experience working on PPC / Paid Social campaigns is essential, and being able to discuss examples of this experience.
- Tools you will need to be familiar and experienced with: Google Ads, Google Analytics, Facebook / Meta Advertising etc.
- Experience of managing budgets.
- Experience in a B2C environment would be desirable.
- Experience of working in a regulated environment would be desirable.
Digital Marketing Lead employer: 86 Group
Contact Detail:
86 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and Paid Social advertising. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Prepare specific examples of successful campaigns you've managed, including metrics like ROI and engagement rates. Being able to discuss these in detail will demonstrate your expertise and confidence in handling budgets and analysing results.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who work in B2C environments. Attend local meetups or online webinars to connect with others and potentially get referrals for the position.
✨Tip Number 4
Showcase your adaptability and eagerness to learn by discussing any new tools or platforms you've explored recently. Highlighting your willingness to grow within the role can set you apart from other candidates.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and Paid Social campaigns. Include specific examples of successful campaigns you've managed, focusing on results and ROI.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with tools like Google Ads and Facebook Advertising, and how your skills align with the job requirements.
Showcase Your Analytical Skills: Since the role involves managing budgets and analysing campaign performance, include any relevant metrics or data from past campaigns that demonstrate your analytical capabilities.
Prepare for Potential Questions: Think about potential interview questions related to your experience with PPC and Paid Social. Be ready to discuss specific campaigns, challenges faced, and how you overcame them.
How to prepare for a job interview at 86 Group
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC and Paid Social campaigns in detail. Bring specific examples of successful campaigns you've managed, including the strategies you used and the results achieved.
✨Familiarise Yourself with Key Tools
Make sure you are well-versed in Google Ads, Google Analytics, and Facebook/Meta Advertising. Be ready to explain how you've used these tools in past roles to optimise campaigns and analyse performance.
✨Demonstrate Budget Management Skills
Since managing budgets is a key part of the role, prepare to discuss how you've handled budgets in previous positions. Highlight any experiences where you maximised ROI or made data-driven decisions to adjust spending.
✨Emphasise Your Willingness to Learn
This position offers growth opportunities, so express your eagerness to learn and adapt within the digital marketing landscape. Share examples of how you've embraced new challenges or skills in your career.
