Sales Director – UK Enterprise Backup & Storage | Channel-Led Growth | Senior Sales Leadership Location: UK – Remote / Field-based Type: Full-time | Senior Leadership Package: £220k-£280k OTE, uncapped, + car allowance + benefits + stock An ambitious US-headquartered challenger in the Backup, Storage and Data Protection market is looking for a hands-on Sales Director to lead and accelerate its UK business. This is a high-impact, execution-focused role for someone who wants to drive revenue, build the channel, support the team in the field and improve overall bookings performance across the UK. The focus is simple: grow revenue, strengthen the partner ecosystem, create pipeline, support strategic deals and help Territory Managers become more productive. As Sales Director – UK, you will own and drive UK bookings performance, working closely with Territory Managers, Sales Engineers, partners, distributors, alliance teams and senior leadership. You’ll act as a true commercial leader in the market — part sales leader, part channel manager, part business development driver. The role requires someone who can build relationships with key resellers, re-engage partners, open doors into enterprise accounts, drive joint activity with alliance vendors and get personally involved when strategic deals need leadership support. Building stronger relationships with key channel resellers Supporting partners with account planning, enablement and opportunity development Improving the quality, consistency and momentum of channel engagement This role needs someone who understands that a strong channel is not just a logo list — it needs active relationships, regular engagement, joint account plans and commercial follow-through. Working alongside the Territory Managers, you’ll help identify and develop new business opportunities across the UK, particularly within enterprise and strategic accounts. Helping the team access new enterprise customers Building long-term, scalable revenue opportunities Helping the team turn market relationships into qualified pipeline You’ll be hands-on where it matters — supporting deal progression, customer engagement and commercial strategy. You’ll build and maintain strong relationships with key technology alliance partners across the backup, storage and data protection ecosystem. Building visibility with strategic alliance teams Turning alliance relationships into commercial outcomes LinkedIn and thought leadership content Building more visibility for the brand across the UK market Sales Team Enablement & Performance You’ll lead, coach and support Territory Managers to help them sell more effectively. You’ll help the team with: Account strategy Sales Engineer utilisation You’ll be expected to lead from the front, challenge weak pipeline, support new hires and help the team improve win rates and deal velocity. You’ll be comfortable joining customer meetings, engaging at executive level, working with partners and helping the team navigate complex sales cycles. Success in this role will be measured by clear commercial outcomes: Higher productivity per Territory Manager Stronger utilisation of Sales Engineers in strategic opportunities Growth in annual bookings performance per TM Clear progress towards moving Territory Manager productivity from around $2.5M to $3M+ annually We’re looking for a proven enterprise sales leader with strong experience in Backup, Storage, Data Protection, Data Centre Infrastructure or Enterprise Software / Hardware . 8–10+ years of progressive sales leadership experience ~ A proven track record of driving revenue across a UK or regional sales territory ~ Strong experience managing and developing Territory Managers or enterprise sales teams ~ Deep experience building and scaling channel partner ecosystems ~ A background in both direct and channel-led sales models ~ Strong business development capability and the ability to open doors into enterprise accounts ~ Experience supporting large, complex enterprise sales cycles ~ The ability to coach, challenge and improve sales team performance ~ Strong commercial instincts and credibility at C-level ~ A hands-on, field-focused leadership style Hands-on, visible and field-based Able to coach and develop sales talent Motivated by building something, not just maintaining a number 9,000 car allowance ~ Quarterly bonuses when the team hits 100% of quarterly target ~ Private healthcare ~ Dental cover ~ Life insurance ~ Company pension ~ This is a standout opportunity for a channel-focused sales leader who wants to make a visible impact in the UK backup and storage market. You’ll have the autonomy to shape the partner strategy, increase market visibility, develop the sales team, strengthen alliance relationships and build a more scalable revenue engine across the UK. Apply with your CV and a brief note outlining your most relevant channel leadership, backup/storage, data protection or enterprise infrastructure experience.
Regional Director - Sales (Emea)
