Marketing Manager

Marketing Manager - B2B SaaS / Digital Marketing £40,000 - £45,000 + Benefits |Fully Remote - UK Based |Permanent | Full-Time Are you a commercially driven Marketing Manager who loves turning digital campaigns into qualified leads and real business growth? Do you have a strong background in B2B lead generation, paid social and performance marketing, with the ability to demonstrate a genuine return on marketing investment? We're working with an established international software business that's entering an exciting phase of growth, expanding its SaaS product portfolio and investing in its digital marketing capabilities. They're looking for a hands-on Marketing Manager to take ownership of their B2B marketing and lead generation strategy, driving campaigns that deliver measurable results. This is a fantastic opportunity for someone who wants more than just campaign delivery. You'll have the autonomy to shape strategy, influence commercial decisions and play a key role in growing a portfolio of software products. What You'll Be Doing Taking ownership of B2B marketing and lead generation campaigns to drive qualified leads, sales pipeline and revenue growth. Planning, managing and optimising multi-channel digital marketing campaigns. Managing paid social campaigns across platforms including LinkedIn and Meta, ensuring strong performance and ROI. Overseeing external agencies responsible for Google Ads, paid media and wider digital marketing activity. Managing marketing budgets, monitoring spend and ensuring campaigns deliver measurable commercial results. Developing email marketing campaigns, automated workflows and lead nurturing strategies. Working closely with Sales and Product teams to align marketing activity with business objectives. Tracking and analysing key performance metrics, including conversion rates, lead quality, pipeline contribution and ROI. Identifying opportunities to improve campaign performance, test new channels and increase lead generation. Taking ownership of agency relationships, challenging performance and ensuring marketing investment delivers value. What We're Looking For We're looking for a proactive, commercially minded marketer who understands how to build campaigns that generate opportunities, not just clicks and impressions. You'll ideally bring: 3+ years' experience in B2B marketing, demand generation or digital/performance marketing. A proven track record of delivering successful B2B lead generation campaigns. Strong experience with paid social advertising, particularly LinkedIn and/or Meta, either directly or through agency management. Experience managing marketing budgets exceeding £15,000 per month, with clear examples of positive ROI. Previous experience managing external marketing agencies and holding them accountable for results. Strong analytical skills, with the ability to track performance, interpret data and optimise campaigns. A commercial mindset and a good understanding of how marketing contributes to sales pipeline and revenue. Excellent communication, organisation and stakeholder management skills. The confidence to work independently, take ownership and bring fresh ideas to the table. Bonus points if you have: Previous experience marketing B2B software or SaaS products. Experience with Google Ads, SEO and email marketing automation. Knowledge of marketing analytics tools, conversion tracking and lead nurturing. Apply today to find out more about this exciting fully remote opportunity. Applicants must have the right to work in the UK