Sr Manager, Sales Operations – GTM Strategy & Territory Planning

Genesys is seeking an experienced Sr. Sales Operations Manager to support Europe, Middle East & Africa. This role is critical to lead the operational execution across the field organisations, including Sales Executives, Overlay Specialists, and Channel Partners. The manager will drive the evolution of GTM structure, productivity optimisation, planning, and operational processes, and will communicate with senior level sales executives and back office functional leadership.

Responsibilities

• Lead and transform three critical pillars of our GTM operating model:
• White Space Visibility & Territory Intelligence - conduct full scale territory clean up and enrichment across EMEA, transition to data driven territory design based on Serviceable Obtainable Market (SOM), build high propensity AI first target account criteria, and establish a scalable framework for ongoing territory health and data integrity.
• Single Connected Thread Planning Cycle - own the logic and execution behind territory design in close partnership with global planning, ensuring every Account Executive starts the fiscal year with a Global Achievement Plan (GAP) grounded in verified, actionable data and aligning regional execution with global strategy.
• Eliminating Operational Friction & Data Governance - own data governance across EMEA, establish and enforce clear standards for data quality, consistency, ownership, and access across all GTM systems, centralise data hygiene processes, and remove inefficiencies that impede field leadership.
• Conduct deep business analysis to uncover growth opportunities, productivity gaps, and performance drivers.
• Drive cross functional initiatives that accelerate field productivity and support the company's transformation to a subscription based model.
• Partner with Sales, Finance, and RevOps to embed data driven decision making into core GTM processes.
• Build and operationalise financial and sales models (capacity, coverage, quotas and ROI) and own annual fiscal planning and execution.

Requirements

• 10+ years in Sales Strategy / Sales Operations within a high growth SaaS or technology environment.
• Proven experience owning data governance frameworks and driving data quality transformation in a complex GTM environment.
• Deep expertise in territory planning & GTM design, quota setting & sales capacity modelling, business performance analysis, customer master data management, Salesforce CRM and data architecture.
• Strong ability to translate complex datasets into clear, actionable business insights for senior stakeholders and field execution.
• Exceptional analytical and problem solving skills, and ability to influence senior stakeholders.
• Experience leading large scale transformation initiatives across regions or business units.
• Comfortable operating at both strategic and hands on levels, from executive storytelling to data level detail.
• High ownership mindset with ability to deliver results with minimal oversight.

Preferred

• Prior experience with a fast growth enterprise software company.
• MBA or advanced degree.