Digital Marketing Manager - North

Location: London, UK

Reports to: Viktoria Vianden

Responsibilities

• Manage end‑to‑end digital marketing programmes and initiatives, ensuring alignment with regional business priorities, ABE strategies, and revenue objectives.
• Own programme planning, execution, budget allocation, and performance measurement across multiple marketing channels and stakeholder groups.
• Develop and manage content syndication initiatives with external vendors, including programme set‑up, budget management, lead delivery, performance analysis, and optimisation.
• Plan, launch, and analyse paid social programmes through LinkedIn Campaign Manager to drive targeted engagement, brand awareness, and demand generation outcomes.
• Lead the production and delivery of webinar programmes, including Zoom event management, Salesforce campaign configuration, registration workflows, promotional activity, stakeholder coordination, and post‑event reporting.
• Collaborate with external agencies and vendors on strategic marketing projects, including content development, asset creation, lead generation activities, and programme execution.
• Partner with Marketing Automation teams to design and execute email nurture programmes, drip campaigns, and lead engagement journeys that support pipeline progression.
• Provide digital marketing leadership and support for Account‑Based Engagement (ABE) initiatives, contributing to targeted account strategies and engagement plans.
• Deliver digital marketing support across multiple sub‑regions, ensuring consistent programme execution while adapting to local market requirements.
• Act as a digital marketing partner to cross‑functional teams such as Customer Success, Business Development, and Sales, providing strategic and tactical support for business initiatives.
• Manage the creation and maintenance of digital assets and landing pages using WordPress, supporting events, webinars, and broader marketing programmes.
• Monitor programme performance through analytics and reporting tools, translating data into actionable insights and recommendations for continuous improvement.
• Manage relationships with internal stakeholders and external suppliers to ensure programmes are delivered on time, within budget, and against agreed objectives.
• Oversee marketing spend and programme budgets, ensuring effective allocation of resources, cost management, and return on investment.

Qualifications

• 5+ years in B2B digital marketing (preferably in SaaS or enterprise tech).
• Strong experience across paid media (LinkedIn, Google, programmatic), email marketing and automation, content syndication and demand generation, and account engagement strategies.
• Proven ability to manage regional campaigns across multiple markets.
• Strong commercial mindset with ability to connect marketing activity to pipeline outcomes.
• High attention to detail and strong operational execution skills.
• Creative digital mindset.
• Technical expertise in Salesforce CRM (SFDC), WordPress, CMS, 6sense, LinkedIn Campaign Manager, Tableau, Zoom, and ChatGPT.

Success Criteria

• Campaigns are consistently optimised and deliver against pipeline targets.
• Budgets are fully utilised with minimal under‑ or overspend.
• Regional programmes are executed with local relevance while aligned to global strategy.
• Strong collaboration with agency partners results in improved campaign performance and efficient execution across all digital channels.
• Clear visibility into performance, with data‑driven decision making.

Legal Statements

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase. Reasonable accommodations are available for applicants who require them. If you require a reasonable accommodation to complete any part of the application process or need an alternative method for applying, please contact reasonable.accommodations@genesys.com. A response will be provided within 24–48 hours.