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- Tasks: Lead product marketing strategies for small businesses, focusing on customer insights and market trends.
- Company: Sage empowers millions of small businesses with innovative technology to work smarter and faster.
- Benefits: Enjoy a hybrid work model, flexible hours, and be part of a top-rated workplace.
- Other info: Embrace diversity and individuality; Sage is committed to creating an inclusive workplace.
- Why this job: Join a dynamic team that values innovation and supports your growth in a fast-paced environment.
- Qualifications: 3+ years in product marketing, preferably in B2B SaaS; strong research and messaging skills required.
The predicted salary is between 36000 - 60000 £ per year.
The Product Marketing Manager at Sage is a strategic position that shapes and drives the growth of the business. Reporting to the Head of PMM, SMB, this role develops and maintains a deep understanding of customers, market dynamics/trends and competitors; then leverages these insights to contribute to the design of Sage's global growth strategy and new/updates to value propositions.
As a Product Marketing Manager at Sage, you will lead the strategy and value proposition for our Small Business, including areas like Sage for Partners and our Accountant and Bookkeeping Directory. This role focuses on translating customer and market insight into go-to-market strategies, product positioning, and messaging that drives growth and resonates with small business owners, business partners and accountants. This is a hybrid role, with 3 days per week in our London or Newcastle office.
Key ResponsibilitiesYou will lead customer and market research to shape product direction and identify new opportunities. Working closely with product, sales, and regional teams, you will develop value propositions that clearly articulate Sage's benefits and competitive edge. You will plan and execute go-to-market strategies for launches and campaigns, aligning them with broader business goals.
Your role will also include creating clear and insights backed ideal customer profiles, customer value propositions, and GTM strategy, ensuring consistency across all customer touchpoints. You will be a key voice of the customer within the company, sharing insights, influencing strategy, and shaping how Sage should be positioned for our new type of Partner ICP focused on small business.
What We Are Looking ForWe are looking for someone who enjoys building, pushing for innovation and taking ownership with solid product marketing experience in B2B SaaS or tech. You will need strong research, messaging, and go-to-market skills, as well as the ability to work across teams and influence senior stakeholders.
You should be growth minded, creative, and comfortable managing multiple priorities in a fast-paced environment. A background in market segmentation, positioning, and product launches is key. A Bachelor's or Master's degree is preferred, with 3+ years of experience in product marketing or related roles.
Product Marketing Manager, Small Business employer: 卡来
Contact Detail:
卡来 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Small Business
✨Tip Number 1
Familiarise yourself with Sage's products and services, especially those tailored for small businesses. Understanding the unique selling points and how they benefit customers will help you articulate your insights during interviews.
✨Tip Number 2
Network with current or former employees of Sage, particularly those in product marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
✨Tip Number 3
Stay updated on the latest trends in B2B SaaS and tech, especially regarding small business needs. Being able to discuss recent developments and how they impact Sage's strategy will demonstrate your industry knowledge and passion.
✨Tip Number 4
Prepare to showcase your experience with go-to-market strategies and product launches. Think of specific examples where you've successfully influenced stakeholders or driven growth, as these will resonate well with the hiring team.
We think you need these skills to ace Product Marketing Manager, Small Business
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position at Sage. Tailor your application to highlight relevant experiences that align with their needs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your product marketing experience, especially in B2B SaaS or tech. Provide specific examples of how you've successfully developed go-to-market strategies or value propositions in previous roles.
Showcase Research Skills: Since the role involves customer and market research, include examples of how you've conducted research to inform product direction. Mention any tools or methodologies you used to gather insights and how they influenced your marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Sage's mission and how you can contribute to their growth strategy. Make it personal and engaging to stand out.
How to prepare for a job interview at 卡来
✨Understand the Product and Market
Before your interview, make sure to thoroughly research Sage's products, especially those aimed at small businesses. Familiarise yourself with market trends and competitors to demonstrate your understanding of the landscape during the interview.
✨Showcase Your Research Skills
Be prepared to discuss how you have conducted customer and market research in previous roles. Highlight specific examples where your insights led to successful product positioning or go-to-market strategies.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your ability to develop value propositions and execute marketing strategies. Think of past experiences where you successfully influenced stakeholders or launched a product.
✨Emphasise Collaboration and Communication
This role requires working closely with various teams. Be ready to share examples of how you've effectively collaborated across departments and communicated insights to influence strategy in your previous positions.