At a Glance
- Tasks: Lead product marketing strategies for small businesses, focusing on customer insights and market trends.
- Company: Sage empowers millions of small businesses with innovative technology to work smarter and faster.
- Benefits: Enjoy a hybrid work model, flexible hours, and be part of a top-rated workplace.
- Other info: Embrace diversity and individuality; Sage is committed to creating an inclusive workplace.
- Why this job: Join a dynamic team that values innovation and supports your growth in a fast-paced environment.
- Qualifications: 3+ years in product marketing, preferably in B2B SaaS; strong research and messaging skills required.
The predicted salary is between 36000 - 60000 £ per year.
The Product Marketing Manager at Sage is a strategic position that shapes and drives the growth of the business. Reporting to the Head of PMM, SMB, this role develops and maintains a deep understanding of customers, market dynamics/trends and competitors; then leverages these insights to contribute to the design of Sage's global growth strategy and new/updates to value propositions.
As a Product Marketing Manager at Sage, you will lead the strategy and value proposition for our Small Business, including areas like Sage for Partners and our Accountant and Bookkeeping Directory. This role focuses on translating customer and market insight into go-to-market strategies, product positioning, and messaging that drives growth and resonates with small business owners, business partners and accountants. This is a hybrid role, with 3 days per week in our London or Newcastle office.
Key ResponsibilitiesYou will lead customer and market research to shape product direction and identify new opportunities. Working closely with product, sales, and regional teams, you will develop value propositions that clearly articulate Sage's benefits and competitive edge. You will plan and execute go-to-market strategies for launches and campaigns, aligning them with broader business goals.
Your role will also include creating clear and insights backed ideal customer profiles, customer value propositions, and GTM strategy, ensuring consistency across all customer touchpoints. You will be a key voice of the customer within the company, sharing insights, influencing strategy, and shaping how Sage should be positioned for our new type of Partner ICP focused on small business.
What We Are Looking ForWe are looking for someone who enjoys building, pushing for innovation and taking ownership with solid product marketing experience in B2B SaaS or tech. You will need strong research, messaging, and go-to-market skills, as well as the ability to work across teams and influence senior stakeholders.
You should be growth minded, creative, and comfortable managing multiple priorities in a fast-paced environment. A background in market segmentation, positioning, and product launches is key. A Bachelor's or Master's degree is preferred, with 3+ years of experience in product marketing or related roles.
Product Marketing Manager, Small Business employer: 卡来
At Sage, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our hybrid work model allows for flexibility while working in vibrant offices in London or Newcastle, fostering a culture where diverse ideas thrive. With a commitment to employee growth and recognition as one of the Best Places to Work by Glassdoor, we empower our teams to make a meaningful impact on small businesses globally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Small Business
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 卡来 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 卡来 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 卡来 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 卡来. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Small Business
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 卡来. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 卡来:Show us that you’ve done your homework! In your application, briefly mention what you admire about 卡来’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 卡来
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 卡来 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 卡来, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
