Vice President of Corporate Account Based Marketing in London

Vice President of Corporate Account Based Marketing – responsible for leading the creation and execution of a targeted, insight‑led account based marketing (ABM) strategy focused on acquiring large enterprise corporate clients. The role operates in partnership with Sales and Commercial teams, translating account priorities and pipeline opportunities into coordinated, high‑impact marketing plans that generate qualified demand and accelerate the progression of Corporate opportunities through the funnel.

Responsibilities

• Develop, deliver and maintain a results‑driven approach to digital marketing to effectively acquire customers.
• Manage and optimise the conversion journey through paid channels (including PPC and affiliates) and organic channels.
• Develop and implement performance marketing strategies aligned with business goals, including the identification of target audiences, establishment of campaign objectives, and selection of appropriate marketing channels.
• Plan, execute and optimise activity across traditional and digital channels, establish campaign budgets, monitor performance metrics and implement data‑driven optimisations to improve ROI.
• Analyse campaign performance data and insights, and prepare regular reports to evaluate effectiveness.
• Optimise marketing channels, landing pages, user journeys and conversion funnels (CRO) to improve conversion rates.
• Manage performance marketing budget, ensuring efficient allocation of resources, monitoring campaign costs, negotiating contracts with vendors and optimising spending to achieve objectives.
• Stay updated on competitive trends, marketing technologies and tools to enhance campaign efficiency.
• Contribute to strategy, drive requirements and make recommendations for change; plan resources, budgets and policies; manage and maintain processes; deliver continuous improvements.
• If managing a team: define jobs and responsibilities, plan future needs and operations, counsel employees on performance and pay decisions, lead specialists, train, guide and coach less experienced specialists.
• Advise key stakeholders, including functional leadership teams and senior management, on functional and cross‑functional areas of impact and alignment.
• Collaborate with other areas of work for business‑aligned support; create solutions based on sophisticated analytical thought; adopt outcomes of extensive research; build and maintain trusting relationships and partnerships with internal and external stakeholders.
• Demonstrate leadership behaviours: Listen and be authentic, Energise and inspire, Align across enterprise, Develop others.
• Define and implement a targeted, insight‑led ABM strategy for large enterprise corporate clients.
• Translate account priorities and pipeline opportunities into coordinated, high‑impact marketing plans that generate qualified demand and accelerate corporate opportunities through the funnel.
• Earn Sales’ trust and recommend headcount, contractors and agency partners required to execute the plan.
• Report directly to the Director, Head of Growth Marketing and collaborate cross‑functionally with Product, Sales and Operations teams to ensure campaigns are executed to a high standard, maintain governance and planning disciplines, and meet commercial objectives, brand guidelines and regulatory requirements.
• Measure performance through continuous tracking and reporting of ABM metrics, including engagement, lead generation, pipeline contribution and conversion, with a focus on driving ongoing improvement and business growth.

Qualifications

• Extensive marketing experience with expertise in account‑based marketing, enterprise client acquisition and demand generation within complex B2B environments.
• Hands‑on experience managing agencies end‑to‑end, from briefing through to optimisation, to deliver standout, results‑driven marketing executions.
• Proven track record of designing and executing successful ABM strategies for large enterprise organisations across digital and non‑digital channels, delivering measurable impact on pipeline growth, lead quality and conversion rates.
• Demonstrable ability to operate effectively in ambiguous, fast‑paced and evolving environments, bringing structure to complexity while maintaining a clear focus on commercial outcomes.
• Commercial acumen with the capability to align marketing strategies closely to sales objectives, driving tangible business growth and revenue impact.
• Key critical skills: risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, and job‑specific technical skills.

Location: London or Northampton (UK).