At a Glance
- Tasks: Create and optimise paid media campaigns for luxury hotels worldwide.
- Company: Join 80 DAYS, an award-winning digital marketing agency in Edinburgh.
- Benefits: Enjoy private healthcare, profit-sharing, hybrid work, and a fun office vibe.
- Other info: Great career progression opportunities and a vibrant team culture.
- Why this job: Make an impact in the travel industry while developing your digital marketing skills.
- Qualifications: 2+ years of PPC experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
80 DAYS is an award-winning, full service creative and digital marketing agency that specialises in hospitality, working with over 450 of the world's most respected hotel and travel brands. Due to rapid expansion and a host of new clients, we’re now looking for an experienced Paid Media advertiser with a passion for travel to join our team in Edinburgh.
Responsible for campaign creation, optimisation and management for some of the top luxury hotels in the world, this role would suit someone with a strong track‑record of running successful campaigns across a range of advertising channels including Google, Bing, Facebook, Youtube and more. As well as the opportunity to innovate new paid media strategies across our clients, 80 DAYS will also support the right candidate with industry-leading training across an array of digital marketing techniques including SEO, Social Media, and other forms of online advertising such as Metasearch as part of your personal development.
Permanent Role, Edinburgh
- Strategy – Devising successful advertising strategies for clients, advising on budgeting, advertising mix, targeting techniques, etc.
- Campaign Management – Setting up and continually optimising advertising campaigns, with a focus on user engagement, conversion and return on investment.
- Analysis & Insights – Reviewing campaign performance to ensure strong results and provide actionable insights to clients.
The Right Attitude
- Confident speaking with clients and partner companies.
- Ability to organise & prioritise your own workload.
- Experience working within an agency environment an advantage.
Online Advertising Experience
- Min. 2 years’ experience of running PPC campaigns.
- Experience of running campaigns across Google Ads (Search, display and remarketing), Bing, Facebook & Twitter.
- Google Ads certification.
- You have a good understanding of how other digital channels integrate with paid media.
- Knowledge of various digital marketing methods and channels.
- Google Analytics certification an advantage.
- Knowledge of programmatic advertising & affiliate marketing platforms an advantage.
Analytical
- Strong numerical skills.
- Well versed in Microsoft Excel, Google Analytics & other statistical packages.
Private Healthcare including eye health & dental. Performance-based annual profit-share. Hybrid working model (minimum 2 days in our Edinburgh office). City centre office complete with foosball table, beer fridge and more! Enjoy an extra day off on your birthday. Wind down on a Friday with drinks on us. Excellent options for career progression.
Paid Media Analyst employer: 80 DAYS Digital
80 DAYS is an exceptional employer, offering a vibrant work culture in the heart of Edinburgh, where creativity meets digital innovation. With a strong focus on employee development, you will receive industry-leading training and have the opportunity to work with prestigious hotel brands, all while enjoying benefits like private healthcare, a hybrid working model, and a fun office environment. Join us to not only advance your career but also to be part of a passionate team that values your contributions and celebrates your successes.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 80 DAYS Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 80 DAYS Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 80 DAYS Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 80 DAYS Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 80 DAYS Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 80 DAYS Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about 80 DAYS Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 80 DAYS Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 80 DAYS Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 80 DAYS Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
