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For Companies At a Glance
- Tasks: Develop and implement digital marketing strategies for clients while analysing performance metrics.
- Company: Join a thriving digital agency in Edinburgh, specialising in the Hotel & Travel sector.
- Benefits: Enjoy flexible working hours, generous holiday allowance, and discounted travel options.
- Why this job: Be part of a dynamic team that values creativity and offers opportunities for growth.
- Qualifications: 1-3 years of experience in digital marketing, SEO, and analytics is essential.
- Other info: Located in the city centre with great views and regular social events.
The predicted salary is between 30000 - 42000 £ per year.
A vacancy has been created for an experienced Digital Marketing Analyst within our digital and creative agency based in Edinburgh city centre. As a knowledgeable Digital Marketing Analyst, you will ideally bring 1 to 3 years of well-rounded Online Advertising, SEO, Analytics, CRO and Social Media experience to the team. You will be a self-starter who has experience in developing, implementing and measuring the success of digital marketing strategies in line with KPI's. Being highly numerate and having a sound analytical approach is a must. Commercial awareness, excellent attention to detail, and the ability to work as part of a team are also essential.
In this role, you will join a profitable company specialising in the Hotel & Travel sector that prides itself on offering a high-quality service to clients. The successful candidate will work within the Digital production team.
Main Responsibilities
- Develop and implement digital strategies for a selection of assigned clients
- Analyse and optimise digital marketing efforts to drive engagement and achieve client objectives against KPI's
- Implement, manage and analyse paid media campaigns across search, display & social
- Manage the organic search engine presence of your assigned clients and provide strategic, actionable recommendations for SEO
- Provide strategic recommendations and actionable insights through in-depth data analysis
- Begin leadership responsibilities by managing client accounts and meeting marketing objectives
- Conduct data analysis, generate reports, and present findings to guide decision-making
Key Skills
- Growing website traffic, and conversions
- Online advertising experience across Google Ads, Microsoft Ads and Meta
- Solid understanding of SEO, Content Marketing, Social Media & CRO
- Use of Google Analytics and Google Tag Manager
- A good understanding of business dynamics
- Strong interpersonal skills
- Ability to interpret statistics and spreadsheets
- Knowledge of programmatic advertising & affiliate marketing an advantage
- A second language would be advantageous
About Yourself
- Great team player
- Enthusiasm for new technology and all things digital
- Self-starter and proactive
- Problem solving and an “own-your-role” approach comes naturally to you
- Ability to prioritise tasks
Benefits
- Competitive salary DOE
- Bonus - based on performance
- Flexible (and extra) holidays - generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days)
- Flexible working - whether you're an early bird or a night owl, you can work the hours to suit you.
- Discounted travel - very special rates with selected clients.
- Pension scheme - a contributory pension scheme for those who have been with the company for over 3 months
- Private Healthcare - for all employees with 1 years' service
- Childcare vouchers - exchange up to £243 a month for childcare vouchers before tax.
- Travel loans and cycle to work scheme - interest free season travel ticket loans and discounted bicycle and equipment purchase.
- City centre located offices - close to transport links, with spectacular views.
- Social events - Summer/Christmas parties, monthly social events.
- Pay day treats - on the last Friday of every month, yum!
- All the drinks - Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T's.
Digital Marketing Analyst employer: 80 DAYS Digital
Contact Detail:
80 DAYS Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and online advertising. This will not only help you during interviews but also show your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who work in the hotel and travel sector. Attend local meetups or webinars to make connections that could lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on and the results achieved. Being able to demonstrate your analytical skills and how you've used data to drive decisions will set you apart.
✨Tip Number 4
Showcase your ability to work as part of a team by highlighting collaborative projects in your discussions. Emphasising your interpersonal skills can make a strong impression on potential employers.
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Online Advertising, SEO, Analytics, CRO, and Social Media. Use specific examples to demonstrate how you've developed and implemented successful digital marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical skills and commercial awareness. Mention your ability to work as part of a team and your enthusiasm for digital technology, aligning your experiences with the job requirements.
Showcase Relevant Skills: In your application, emphasise your proficiency with tools like Google Analytics and Google Tag Manager. Highlight any experience you have with paid media campaigns and your understanding of programmatic advertising and affiliate marketing.
Prepare for Data Analysis: Be ready to discuss your approach to data analysis in your application. Provide examples of how you've used data to drive decision-making and optimise marketing efforts, as this is a key aspect of the role.
How to prepare for a job interview at 80 DAYS Digital
✨Showcase Your Analytical Skills
As a Digital Marketing Analyst, your ability to interpret data is crucial. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics or Google Tag Manager to drive marketing decisions and improve campaign performance.
✨Demonstrate Your Knowledge of SEO and Online Advertising
Make sure to brush up on your SEO strategies and online advertising experience. Be ready to explain how you've successfully managed campaigns across platforms like Google Ads and Meta, and share any measurable results you've achieved.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare to discuss how you would approach developing a digital strategy for a client, including how you would measure success against KPIs.
✨Emphasise Team Collaboration
Highlight your experience working in teams and your interpersonal skills. Share examples of how you've collaborated with colleagues to achieve common goals, as teamwork is essential in this role.
