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- Tasks: Implement tracking solutions and manage analytics platforms for clients' digital ecosystems.
- Company: Dynamic digital agency in Edinburgh, specialising in the Hotel & Travel sector.
- Benefits: Competitive salary, flexible working hours, generous holiday allowance, and private healthcare.
- Why this job: Join a creative team and make data-driven decisions that impact global hospitality brands.
- Qualifications: Strong experience with Google Analytics 4 and tag management systems.
- Other info: Enjoy social events, travel discounts, and a vibrant city centre office.
The predicted salary is between 36000 - 60000 £ per year.
A vacancy has been created for an experienced Analytics & Tracking Specialist within our digital and creative agency based in Edinburgh city centre. As a knowledgeable Analytics & Tracking Specialist, you will bring strong technical expertise in digital analytics, tracking implementation and data integrity across websites and marketing platforms. You will play a key role in ensuring our clients’ digital ecosystems are accurately measured, enabling data-driven decisions across SEO, Paid Media, CRO and wider digital marketing activity.
Being highly analytical with a strong technical mindset is essential. You will be comfortable working with data layers, tag management systems and analytics platforms, and translating complex data into actionable insights for both internal teams and clients. In this role, you will join a profitable company specialising in the Hotel & Travel sector that prides itself on delivering high-quality digital marketing services to global hospitality brands. The successful candidate will work closely with our Digital Production and Marketing teams.
Main Responsibilities
- Implement and manage tracking solutions across client websites and digital platforms
- Configure and maintain analytics platforms including GA4 and other analytics tools
- Implement and manage tags through Google Tag Manager or similar tag management systems
- Design, document and maintain tracking plans and measurement frameworks
- Troubleshoot tracking issues across websites, marketing platforms and booking engines
- Implement conversion tracking for paid media campaigns across Google Ads, Microsoft Ads, Meta and other platforms
- Ensure data integrity and accuracy across reporting environments
- Support marketing teams with analytics insights to improve performance and ROI
- Build dashboards and reports to communicate performance insights to internal teams and clients
- Work with developers to implement data layers and advanced tracking solutions
- Stay up to date with developments in analytics, privacy regulations and server-side tracking
Key Skills
- Strong experience with Google Analytics 4 (GA4)
- Experience implementing and managing Google Tag Manager
- Understanding of event tracking, conversion tracking and data layer implementation
- Experience with server-side tracking or interest in learning advanced tracking frameworks
- Familiarity with Funnel.io, Looker Studio or other data visualisation tools
- Knowledge of digital marketing channels including SEO, Paid Media and CRO
- Strong analytical skills with the ability to interpret complex data sets
- Excellent attention to detail and problem-solving ability
- Ability to communicate technical concepts clearly to non-technical stakeholders
- Experience working with hospitality, travel or e-commerce websites an advantage
About Yourself
- Highly analytical with a passion for data and measurement
- Naturally curious and motivated to investigate and solve technical problems
- A strong collaborator who works well with marketing teams, developers and clients
- Self-starter with excellent organisation and time management skills
- Enthusiastic about emerging technologies, analytics innovation and digital marketing
- Comfortable managing multiple projects and prioritising tasks
- Enjoy being challenged and continuously learning
Benefits
- Competitive salary DOE
- Bonus - based on performance
- Flexible (and extra) holidays - generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days)
- Flexible working - whether you’re an early bird or a night owl, you can work the hours to suit you.
- Discounted travel - very special rates with selected clients.
- Pension scheme - a contributory pension scheme for those who have been with the company for over 3 months
- Private Healthcare - for all employees with 1 years' service
- Childcare vouchers - exchange up to £243 a month for childcare vouchers before tax.
- Travel loans and cycle to work scheme - interest free season travel ticket loans and discounted bicycle and equipment purchase.
- City centre located offices - close to transport links, with spectacular views.
- Social events - Summer/Christmas parties, monthly social events.
- Pay day treats - on the last Friday of every month, yum!
- All the drinks - Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T's.
Analytics & Tracking Specialist employer: 80 DAYS Digital
Contact Detail:
80 DAYS Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics & Tracking Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your analytics projects. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common analytics questions and scenarios. Practice explaining complex data concepts in simple terms, as you'll need to communicate effectively with non-technical stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team!
We think you need these skills to ace Analytics & Tracking Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Analytics 4 and Google Tag Manager. We want to see how your skills align with the role, so don’t be shy about showcasing your technical expertise!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about analytics and how your background makes you a perfect fit for our team. We love seeing enthusiasm and a bit of personality!
Showcase Your Problem-Solving Skills: In your application, share examples of how you've tackled complex data issues in the past. We’re looking for someone who can troubleshoot and think critically, so let us know how you’ve done this before!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at 80 DAYS Digital
✨Know Your Analytics Tools
Make sure you’re well-versed in Google Analytics 4 and Google Tag Manager. Brush up on how to implement tracking solutions and troubleshoot common issues. Being able to discuss your hands-on experience with these tools will show that you’re ready to hit the ground running.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled technical challenges in the past. Whether it’s fixing a tracking issue or optimising data integrity, having specific stories ready will demonstrate your analytical mindset and ability to think on your feet.
✨Communicate Clearly
You’ll need to explain complex data insights to non-technical stakeholders. Practice simplifying your explanations and using relatable analogies. This will highlight your ability to bridge the gap between technical and non-technical teams.
✨Stay Updated on Trends
Familiarise yourself with the latest developments in analytics and digital marketing. Mention any recent trends or tools you’re excited about during the interview. This shows your enthusiasm for continuous learning and your commitment to staying ahead in the field.