At a Glance
- Tasks: Lead and execute a multi-brand CRM strategy to boost customer engagement and loyalty.
- Company: Join 7Days Performance, the UK's top prize competition platform, giving away luxury prizes.
- Benefits: Enjoy hybrid working, career growth, and perks like community events and 25 days holiday.
- Other info: Work in a vibrant team across the UK and Australia, driving innovation in CRM.
- Why this job: Be part of a fast-growing brand with a dynamic culture and impactful customer experiences.
- Qualifications: 6+ years in high-frequency CRM roles, expertise in platforms like Klaviyo, and strong data skills.
The predicted salary is between 48000 - 84000 £ per year.
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About 7Days Performance
7Days Performance is the UK\'s leading prize competition platform, known for giving away over £155 million in luxury prizes including supercars, tech, experiences, and more. We\'re one of the most exciting consumer brands in the UK raffle space.
About 7Days Performance
7Days Performance is the UK\'s leading prize competition platform, known for giving away over £155 million in luxury prizes including supercars, tech, experiences, and more. We\'re one of the most exciting consumer brands in the UK raffle space.
With rapid growth, a diverse portfolio of internal brands (Performance Cars, Classic Cars, Fishing, Tech, Experiences), and a team of 50 across the UK and Australia, we\'re on a mission to scale our CRM capabilities to the next level.
The Role
We\'re hiring our first Group Head of CRM to take full ownership of our multi-brand CRM strategy across the 7Days group. This is a hands-on, senior-level role suited to someone with deep experience in fast-paced, high-frequency, performance-led environments like ecommerce, gaming, or fintech.
You\'ll be responsible for building and executing a customer lifecycle strategy that drives acquisition, retention, and loyalty across email, SMS, push, and in-app. The role works closely with our brand managers, data, and engineering teams.
Key Responsibilities
- Own the group-wide CRM roadmap across onboarding, engagement, retention, and reactivation.
- Design and execute multichannel campaigns (Email, SMS, Push) to support daily raffle targets and business-critical moments.
- Improve segmentation and targeting using data-led approaches (RFM, LTV, predictive models).
- Optimise and scale our CRM platform (Klaviyo) for automation, attribution, and reporting.
- Collaborate cross-functionally with brand teams, engineering, and data to enhance customer journey performance.
- Champion testing and experimentation (A/B, multivariate, journey testing) to continuously improve KPIs.
- Monitor and improve key metrics including open rates, CTR, conversion, churn, and reactivation.
- Align messaging and cadence across internal sub-brands while enabling personalised communication at scale
- CRM expert with :6+ years in high-frequency CRM execution in ecommerce, gaming, competitions, or fintech.
- Deeply hands-on with platforms like Klaviyo, and strong knowledge of segmentation, automation, and flows.
- Able to work autonomously on both strategy and execution
- Strong data literacy, comfortable working with engineering and analytics to shape attribution and ROI tracking.
- Experience designing or refining lifecycle CRM programs and customer journeys across multiple customer types.
- Thrive in fast-paced, agile environments where marketing is directly tied to daily revenue outcomes.
- Excellent communicator and collaborator with internal stakeholders and brand leads
- Opportunity to build and lead a new function within one of the UK\'s fastest-growing prize competition brands.
- Hybrid working (Tues-Thurs in London WeWork office, with flexibility). Norfolk HQ is on-site
- Access to perks via WeWork (community events, drinks, spaces).
- Career growth in a rapidly scaling business with expansion opportunities across brands and functions.
- 25 days holiday
- Matched pension contribution through workplace scheme
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
IT Services and IT Consulting
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#J-18808-LjbffrGroup Head of CRM in London employer: 7days Performance
7Days Performance is an exceptional employer, offering a dynamic work environment where innovation and creativity thrive. As the UK's leading prize competition platform, we provide our employees with unique opportunities for career growth, a hybrid working model, and access to a vibrant community at our WeWork office in London. Join us to lead our CRM strategy and be part of a rapidly expanding team dedicated to delivering exciting experiences and luxury prizes.
StudySmarter Expert Advice🤫
We think this is how you could land Group Head of CRM in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like 7days Performance are looking for when hiring for a Group Head of CRM.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to 7days Performance for the Group Head of CRM, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at 7days Performance as a Group Head of CRM, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out 7days Performance’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Group Head of CRM.
We think you need these skills to ace Group Head of CRM in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at 7days Performance, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with 7days Performance's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at 7days Performance. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at 7days Performance
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that 7days Performance uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at 7days Performance. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
