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- Tasks: Drive growth for La Vie's plant-based products in major UK grocery accounts.
- Company: Join a dynamic team at La Vie, a leading plant-based brand.
- Benefits: Competitive salary, 25 days leave, flexible working, and unlimited product access.
- Why this job: Make a real impact on a growing brand and develop your career in FMCG.
- Qualifications: Degree educated with 1+ year of FMCG sales experience and strong data skills.
- Other info: Exciting opportunity for fast learning and career progression in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Let's be honest — La Vie's plant-based products are WAY too delicious to stay niche. Which is why we need YOU to help us accelerate our growth in the UK. From regional wholesalers to iconic retailers like Morrisons, Waitrose & Ocado, your mission is to help make La Vie a must-have brand on shelf — and in baskets.
You'll be joining La Vie at an exciting moment in our UK journey, working closely with our UK Retail Lead and wider team to build strong foundations and scale fast. And yes... you'll be one of a small, mighty UK team — so your impact will be huge.
Your Mission
- Grow & Support Key Grocery Accounts
- You’ll play a critical role in the day-to-day management and growth of La Vie across UK grocery.
- Manage a portfolio of regional wholesalers, owning relationships, execution, and performance.
- Support the UK Retail Lead on key national grocery accounts including Tesco, Sainsburys, Morrisons, Waitrose, and Ocado — with a clear pathway to future account ownership.
- Help prepare and deliver customer meetings, reviews, and joint plans that drive distribution, rate of sale, and long-term growth.
- Be a Data-Driven Decision Maker
- You’ll be at the heart of turning data into action.
- Analyse market trends, sales data, and performance metrics to support decision-making across the grocery channel and beyond.
- Track and manage promotional spend, promotional activity, and EPOS performance across accounts.
- Continually review brand and SKU performance, using data sources such as IRI, Dunnhumby, and SIP to identify opportunities and risks.
- Support wider grocery strategy by sharing insights and recommendations with the UK Retail Lead and wider team.
- Execute Brilliantly In-Store & Online
- You’ll help make sure La Vie shows up brilliantly wherever shoppers find us.
- Set up and manage product listings, promotions, and the product catalogue across accounts.
- Track execution to ensure promotions land on time and perform as expected.
- Support new launches and range changes, working cross-functionally to ensure smooth delivery.
- Collaborate Across the Business
- At La Vie, no one works in silos — and neither will you.
- Work closely with Sales, Marketing, Supply, Finance, and Operations to support account needs and business priorities.
- Provide ad-hoc support across OOH and Manufacturing projects, gaining exposure beyond grocery and helping the wider UK business thrive.
- Be a proactive team player — always ready to roll up your sleeves and get stuck in.
Preferred Experience
- Degree educated, with 1+ year FMCG sales experience (grocery, wholesale, or related channels).
- Strong commercial acumen with a results-driven mindset.
- Confident using data and analytics to spot trends and inform decisions.
- Excellent communication skills — comfortable presenting internally and externally.
- Experience building and maintaining strong customer relationships.
- Highly organised, with the ability to juggle multiple projects and deadlines.
- Strong Excel / Google Sheets skills.
- A driven, proactive, and solutions-oriented mindset — curious, enthusiastic, and ready to grow.
You’ll be joining La Vie at a pivotal stage in our UK growth — with real responsibility, exposure to major retailers, and a clear pathway for development into full account management. This is a role where you’ll learn fast, have ownership, and genuinely shape the future of the brand in the UK.
Hop aboard our pink rocket ship — it’s going to be a fun ride.
Salary & Benefits
We believe great people deserve great rewards:
- Competitive base salary, depending on experience
- 25 days annual leave, plus additional holiday for long service
- Competitive maternity package
- Competitive pension scheme
- Opportunities to work from our Paris office (ooh la la)
- Central London office with flexible working (minimum 3 days per week in-office)
- Unlimited La Vie products — yes, really
Contract Type: Full-Time
Start Date: 19 January 2026
Location: Londres
Experience: > 1 year
Possible partial remote
National Account Executive (UK) in London employer: 77 Foods
Contact Detail:
77 Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Executive (UK) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know La Vie’s mission and values inside out, and be ready to discuss how your experience aligns with their goals. This shows you’re genuinely interested and ready to contribute to their growth.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help La Vie grow in the UK market. Tailor your message to highlight your commercial acumen and data-driven decision-making skills — they’ll love that!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it’s a great chance to reiterate your enthusiasm for the role and how you can make an impact at La Vie.
We think you need these skills to ace National Account Executive (UK) in London
Some tips for your application 🫡
Show Your Passion for Plant-Based: Let us see your enthusiasm for plant-based products in your application. Share why you love La Vie and how you can help us make it a must-have brand in the UK grocery scene.
Highlight Your Data Skills: Since we’re all about being data-driven, make sure to showcase your experience with market trends and sales data. Tell us how you've used analytics to inform decisions in your previous roles.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match our job description. We want to see how you fit into our mission at La Vie.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at 77 Foods
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with La Vie's plant-based products. Understand their unique selling points and how they stand out in the market. This will not only show your enthusiasm but also help you discuss how you can contribute to making La Vie a must-have brand.
✨Showcase Your Data Skills
Since the role requires data-driven decision-making, be prepared to discuss your experience with analysing market trends and sales data. Bring examples of how you've used data to inform decisions in previous roles, especially in FMCG or grocery sectors.
✨Prepare for Role-Playing Scenarios
Expect to engage in role-playing during the interview, particularly around customer meetings or presentations. Practice how you would handle these situations, focusing on building relationships and driving sales. This will demonstrate your communication skills and readiness to collaborate.
✨Emphasise Your Team Spirit
La Vie values collaboration across departments, so highlight your ability to work well in teams. Share specific examples of how you've successfully collaborated with sales, marketing, or operations in the past, and express your eagerness to contribute to a cohesive team environment.
