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For Companies At a Glance
- Tasks: Support broadcast PR campaigns and create compelling stories that engage audiences.
- Company: Join a leading content creation agency with top global brands as clients.
- Benefits: Enjoy hybrid working, health plans, generous holiday, and exciting company events.
- Why this job: Make an impact in the fast-paced world of broadcast media and PR.
- Qualifications: 1+ years in broadcast media or PR, with strong organisational and interpersonal skills.
- Other info: Dynamic environment with opportunities for creativity and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Employment Type: Full-time
72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big name brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week's Top 150. We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.
The Opportunity
The Senior Account Executive's key focus is to support the broadcast team in the delivery of broadcast PR campaigns, ensuring exceptional client servicing, creative storytelling, and seamless media engagement that maximises results.
The successful candidate for this role will:
- Support the planning and execution of client campaigns, ensuring all deliverables are met on time and to the highest standard.
- Maintain regular communication with clients, providing updates, recommendations, and results reporting.
- Build and maintain strong relationships with key broadcast journalists, producers, and media outlets.
- Manage live broadcast opportunities, including interviews, shoots, and media appearances.
- Confidently attend shoots and liaise directly with clients and media professionals at live TV and radio interviews.
- Contribute to the creation of compelling storylines that cut through the noise and capture audience attention.
- Ensure all narratives resonate with target audiences, driving maximum coverage and impact.
- Write engaging press releases, scripts, and supporting materials tailored for broadcast.
- Contribute to new business development through proposal writing, pitching ideas, and participating in creative brainstorms.
- Support the team in developing innovative approaches that enhance campaign performance and agency growth.
About You
- Impeccable attention to detail with a commitment to quality.
- Exceptional organisational and coordination skills – able to manage multiple projects at once.
- Thrives in a fast‐paced, dynamic environment with shifting priorities.
- A natural problem solver with a proactive, can‐do attitude.
- Commercially robust with good business acumen.
- 1+ years' experience in broadcast media or broadcast PR.
- Strong interpersonal skills, able to build rapport with clients, colleagues, and media alike.
Benefits
- Cycle to Work Scheme
- Health Cash Plan – reimbursement on a number of health services
- Employee Assistance Programme
- GP Anytime
- Holiday Entitlement: 25 days (+ Bank Holidays) per year
- Hybrid Working
- Enhanced Maternity Pay
- Life Assurance
- Enhanced Paternity Pay – 4 weeks full pay
- Contribution towards homeworking equipment
- Company‐wide Summer Event and Christmas Party
- Paid Bereavement / Compassionate Leave
- Railcard reimbursement for regular travellers for work
- Sick Pay
- Your birthday off
- Subscription to Furthr
- Salary Sacrifice EV Car Scheme
Seniority level: Mid‐Senior level
Job function: Sales and Business Development
Industries: Public Relations and Communications Services
Senior Account Executive - Broadcast in London employer: 72Point
Contact Detail:
72Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Executive - Broadcast in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Show Off Your Skills
When you get the chance to meet potential employers or clients, make sure to showcase your best work. Bring along a portfolio or examples of successful campaigns you've been part of. Let them see what you can bring to the table!
✨Ace the Interview
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their needs, especially in broadcast PR. Confidence is key, so practice your pitch until it feels natural!
✨Apply Through Us!
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at 72Point.
We think you need these skills to ace Senior Account Executive - Broadcast in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Executive role. Highlight your experience in broadcast media and PR, and show us how your skills align with what we're looking for.
Show Off Your Storytelling Skills: Since storytelling is key in this role, include examples of how you've crafted compelling narratives in past campaigns. We want to see your creativity shine through!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that gets straight to the heart of your achievements and experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at 72Point
✨Know Your Stuff
Before the interview, dive deep into 72Point's work and the broadcast PR landscape. Familiarise yourself with recent campaigns they've executed and the types of clients they serve. This will not only show your enthusiasm but also help you tailor your responses to align with their goals.
✨Showcase Your Storytelling Skills
As a Senior Account Executive, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss specific campaigns where your storytelling made a difference, and think about how you can apply that creativity to 72Point's projects.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Use their names, listen actively, and engage with their questions. This will demonstrate your strong interpersonal skills and ability to build relationships, which are crucial for the role.
✨Prepare for Live Scenarios
Since the role involves managing live broadcasts, think about potential scenarios you might face during interviews or shoots. Prepare to discuss how you'd handle unexpected challenges, showcasing your problem-solving skills and proactive attitude that 72Point values.