Senior Account Executive - Broadcast in London

Senior Account Executive – BroadcastLocation: London

Employment Type: Full-time

72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big names brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week\’s Top 150. We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.

The OpportunityThe Senior Account Executive\’s key focus is to support the broadcast team in the delivery of broadcast PR campaigns, ensuring exceptional client servicing, creative storytelling, and seamless media engagement that maximises results.

The successful candidate for this role will:

Support the planning and execution of client campaigns, ensuring all deliverables are met on time and to the highest standard.

Maintain regular communication with clients, providing updates, recommendations, and results reporting.

Build and maintain strong relationships with key broadcast journalists, producers, and media outlets.

Manage live broadcast opportunities, including interviews, shoots, and media appearances.

Confidently attend shoots and liaise directly with clients and media professionals at live TV and radio interviews.

Contribute to the creation of compelling storylines that cut through the noise and capture audience attention.

Ensure all narratives resonate with target audiences, driving maximum coverage and impact.

Write engaging press releases, scripts, and supporting materials tailored for broadcast.

Contribute to new business development through proposal writing, pitching ideas, and participating in creative brainstorms.

Support the team in developing innovative approaches that enhance campaign performance and agency growth.

About You

Impeccable attention to detail with a commitment to quality

Exceptional organisational and coordination skills – able to manage multiple projects at once.

Thrives in a fast‐paced, dynamic environment with shifting priorities.

A natural problem solver with a proactive, can‐do attitude.

Commercially robust with good business acumen

1+ years\’ experience in broadcast media or broadcast PR.

Strong interpersonal skills, able to build rapport with clients, colleagues, and media alike.

Benefits

Cycle to Work Scheme

Health Cash Plan – reimbursement on a number of health services

Employee Assistance Programme

GP Anytime

Holiday Entitlement: 25 days (+ Bank Holidays) per year

Hybrid Working

Enhanced Maternity Pay

Life Assurance

Enhanced Paternity Pay – 4 weeks full pay

Contribution towards homeworking equipment

Company‐wide Summer Event and Christmas Party

Paid Bereavement / Compassionate Leave

Railcard reimbursement for regular travellers for work

Sick Pay

Your birthday off

Subscription to Furthr

Salary Sacrifice EV Car Scheme

Seniority level: Mid‐Senior level

Job function: Sales and Business Development

Industries: Public Relations and Communications Services

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