At a Glance
- Tasks: Transform data into insights that drive decision-making and enhance understanding of audience behaviour.
- Company: Join 72Point, a leading content creation agency working with top global brands.
- Benefits: Competitive salary up to £40,000, full-time role in vibrant London.
- Other info: Dynamic team environment with opportunities for professional growth and collaboration.
- Why this job: Make an impact by analysing data and shaping strategies for major brands.
- Qualifications: 3+ years in analytics, strong Excel skills, and ability to present insights clearly.
The predicted salary is between 28800 - 48000 € per year.
Location: London
Employment Type: Full-time
Salary: Up to £40,000 depending on experience
Who we are: 72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big name brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150. We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.
ABOUT THE ROLE
The Insight Analyst plays an important role in transforming data into meaningful insights that support informed decision-making across the organisation. This role is responsible for working closely with internal stakeholders to gather, analyse, and interpret data from a variety of sources, including media monitoring, social listening and CRM platforms. The Insight Analyst helps identify patterns, trends, and opportunities that enhance understanding of performance, audience behaviour, and market activity.
The role focuses on delivering accurate, clear, and actionable reporting, ensuring that complex information is synthesised into insights that are easily understood by both technical and non-technical audiences. The Insight Analyst contributes to continuous improvement by supporting analytical projects, maintaining data quality, and assisting teams in evaluating the effectiveness of campaigns, communications, and business initiatives.
MAIN DUTIES & RESPONSIBILITIES
- Partner with stakeholders across Creative, Sales, and other business functions to gather, clarify, and prioritise requirements
- A mixture of internal and external reporting
- Internal: keeping the company informed on the performance across multiple departments in terms of media mentions, share of voice, sales and media relations
- External: Input into pitching decks to win new business, looking at market data, media analytics and website traffic; summarising, drawing insight and identifying relevant findings for each report to help outreach or tracking
- Media monitoring and measurement – using a media platform, filtering, data downloads, drawing insights and familiarity with media metrics such as Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Call to Action, etc., and how best to use these in reporting
- Social Listening – searching for topics or brands, and able to analyse large datasets in order to summarise into meaningful insights that can help inform decisions or create opportunities
- Build strong working relationships within the Group, with external partners and third-party vendors to ensure smooth collaboration
- Proactively scope and build new reports to help drive the business
- Facilitate workshops, meetings, and interviews to elicit business needs and align expectations
THE SKILLS YOU NEED
Required
- Minimum of 3+ years’ experience in analytics in a commercial or digital environment, preferably in media or communications sector
- Proficiency with Microsoft Office, especially advanced Excel (e.g. pivot tables, VLOOKUP, macros)
- Ability to synthesise information from multiple sources, identify the key information and communicate it both in a written report and verbally (presenting)
- Strong presentation skills with the ability to convey complex ideas clearly to both technical and non-technical audiences
- Solid foundation in mathematics and/or statistics to support data-driven decision-making
- Media monitoring and measurement: experience searching, filtering, exporting/downloads, organising data and extracting insights from a media monitoring platform and strong working knowledge of common media metrics and how to use them appropriately in reporting: Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Calls to Action, etc.
- Social listening: able to query topics/brands, handle large datasets, and summarise into meaningful, decision-ready insights
- Proven track record of analysing business processes and delivering actionable recommendations
- A positive approach to challenges
Desirable
- Experience in building Boolean Searches
- Strong technical experience with CRM systems, databases, and data visualisation tools (e.g., Power BI)
- Knowledge of SQL or other programming language
- A good understanding of the UK media landscape and the PR industry
Insight Analyst in London employer: 72Point
At 72Point, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our Insight Analyst role not only provides competitive salary packages but also presents ample opportunities for professional growth through engaging projects with renowned global brands. Join us to be part of a team that values innovation, supports continuous learning, and encourages meaningful contributions to the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Insight Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute as an Insight Analyst.
✨Tip Number 3
Practice your presentation skills! As an Insight Analyst, you'll need to convey complex data clearly. Grab a friend and run through your insights – feedback is key to nailing those interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at 72Point.
We think you need these skills to ace Insight Analyst in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Insight Analyst role. Highlight your experience in analytics, media monitoring, and any relevant tools you've used. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data and insights, and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills:In your application, don’t forget to showcase your analytical skills. Mention specific projects where you've transformed data into actionable insights. We love seeing real examples of your work!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at 72Point
✨Know Your Data Inside Out
As an Insight Analyst, you'll be dealing with a lot of data. Make sure you understand the key metrics mentioned in the job description, like Reach, Views, and Impressions. Prepare examples of how you've used these metrics in past roles to drive insights and decisions.
✨Showcase Your Presentation Skills
You'll need to convey complex ideas clearly to both technical and non-technical audiences. Practice summarising your past projects or analyses into concise, engaging presentations. This will demonstrate your ability to communicate effectively during the interview.
✨Familiarise Yourself with Media Monitoring Tools
Since the role involves media monitoring and measurement, brush up on any relevant tools you've used before. If you have experience with specific platforms, be ready to discuss how you’ve leveraged them to extract insights and improve reporting.
✨Build Relationships in Your Answers
The job requires collaboration with various stakeholders. Think of examples where you've successfully partnered with different teams or external partners. Highlight your interpersonal skills and how they contributed to successful outcomes in your previous roles.
