Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand client accounts and drive new business opportunities in a dynamic sales environment.
- Company: Join 72Point, a vibrant content creation agency with a stellar client list.
- Benefits: Enjoy 25 days holiday, hybrid working, health plans, and more perks.
- Why this job: Be part of a creative team disrupting the PR industry and making an impact.
- Qualifications: Sales experience with a passion for networking and building relationships.
- Other info: Collaborative culture in a stylish office with plenty of greenery.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Employment Type: Full-time
Who we are: 72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big name brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150. We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.
The Opportunity: It is an exciting time to be joining 72Point, now looking for an ACCOUNT DIRECTOR to grow the team further. The role will form a key part of our brand direct sales team with responsibility over new and existing brand clients. Our existing clients require top quality, hands-on management to ensure campaigns are set up for success and accounts continue to grow. An equally important area is building the pipeline of new business opportunities through one-off projects, pitches and retainers.
The Account Director position is a demanding but rewarding role that will require high energy and a strong work ethic to maximise results. The successful candidate will have experience within similar sales focused account management roles (ideally within marketing and/or PR) where their thoughtful and structured approach has delivered tangible results. This is first and foremost a sales role and therefore will require the person to work well in a target-based environment.
Team Structure: The sales team is split into brand direct and agency sales. The new AD will work closely with the Commercial Director for the brand team and will be expected to manage their own patch of clients and develop a plan for growth in their target sectors.
Qualities: This is, first and foremost, a sales role. You can learn the language of PR but not the hunger to network and build your own portfolio. Comfortable conversing and working with C-suite brand level and be able to open those opportunities. A background in PR is not essential but desirable. Being able to understand the pipeline, what is required, where to go and able to open opportunities with senior decision-makers is far more important. The direct sales approach needs to be balanced with diplomacy and subtlety and relationship building, as we want to build long-term relationships. A go-getter who comes out from behind their computer and meets the clients. Someone who has pace, a real self-driver able to see an opportunity, build his/her own strategy and identify a market proactively. Driving business leads, presenting, networking. Having their finger on the pulse of popular culture and the current news agenda in social, national, and international news as well as TV and radio. Brimming with great ideas and an ability to juggle and design a variety of channel opportunities and solutions.
Culture: This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started! We want this person to add to our culture and bring in a professional, structured, sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instil a culture of delivery, and professionalism. Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!
72Point also has a generous and growing list of employee benefits, including:
- Cycle to Work Scheme
- Health Cash Plan – reimbursement on a number of health services
- Gym Discounts
- Employee Assistance Programme
- GP Anytime
- Holiday Entitlement: 25 days (+ Bank Holidays) per year
- Hybrid Working
- Enhanced Maternity Pay
- Life Assurance
- Enhanced Paternity Pay – 4 weeks full pay
- Contribution towards homeworking equipment
- Company-wide Summer Event and Christmas Party
- Paid Bereavement / Compassionate Leave
- Railcard reimbursement for regular travellers for work
- Sick Pay
- Your birthday off
- Subscription to Furthr
- Salary Sacrifice EV Car Scheme
Commercial Account Director in London employer: 72Point
Contact Detail:
72Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Account Director in London
✨Tip Number 1
Get networking! Attend industry events, meet-ups, and conferences where you can rub shoulders with potential clients and decision-makers. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Don’t just sit behind your screen! Get out there and meet clients face-to-face. Building relationships is key in sales, so show them your enthusiasm and commitment to their success.
✨Tip Number 3
Stay on top of current trends and news in PR and marketing. Being knowledgeable about what's happening in the industry will help you engage in meaningful conversations and showcase your expertise.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Show us your passion for the role and how you can contribute to our vibrant culture at 72Point.
We think you need these skills to ace Commercial Account Director in London
Some tips for your application 🫡
Show Your Sales Savvy: Make sure to highlight your sales experience in your application. We want to see how you've driven results in previous roles, so share specific examples that showcase your ability to manage accounts and grow business.
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to 72Point and the Account Director role. Mention our clients or projects that excite you and explain why you’d be a great fit for our team.
Be Personable: We love a good personality! In your written application, let your character shine through. Show us that you’re not just about numbers but also about building relationships and bringing energy to the team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our vibrant team at 72Point!
How to prepare for a job interview at 72Point
✨Know Your Stuff
Before the interview, dive deep into 72Point's work and its client base. Familiarise yourself with recent campaigns and understand how they align with current trends in PR and marketing. This will not only show your genuine interest but also help you discuss how your experience can contribute to their success.
✨Showcase Your Sales Savvy
Since this role is heavily sales-focused, prepare to discuss specific examples of how you've successfully managed accounts and driven sales growth in previous positions. Be ready to share metrics or outcomes that highlight your achievements, as numbers speak volumes in a target-driven environment.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Use your networking skills to engage them in conversation, showing that you can comfortably interact with C-suite executives. Remember, it's about establishing long-term relationships, so demonstrate your ability to connect on a personal level.
✨Bring Ideas to the Table
Come prepared with fresh ideas or strategies that could benefit 72Point. Think about potential new business opportunities or innovative approaches to existing clients. This will showcase your proactive mindset and creativity, which are essential for thriving in a dynamic environment like theirs.
