Executive Creative Director

Who we are: 72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big name brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150. We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.

The Opportunity: We’re looking for an Executive Creative Director to help shape the future of 72Point. This is a proper leadership role - not a title for the CV. You’ll be the person who sets the creative direction of the business, raises the bar on everything 72Point issues, and makes sure our work is bold and built for the platforms people care about.

The vibe:

• A unique earned-media creative who thinks social-first, not as an add-on to PR.
• Big ideas that travel across earned, social, video and culture.
• Understands brand partnerships.
• Fresh thinking, fast momentum, with zero fear of change.

The role:

• Final sign-off on all creative.
• Lead peers, inspire teams and set the standard.
• Help move 72Point into its next creative era.
• Win bigger and braver brand clients.
• Escape day-to-day chaos - this role is about direction, not delivery.

We’re very open to someone who can:

• Shift creative direction quickly.
• Step up fast and make a real impact.
• Bring modern instincts, strong opinions and cultural awareness.

You don’t need to have been doing this forever - you do need to know where creativity is going next, and how to take people with you. If you want real influence, real trust and the chance to shape something meaningful - let’s talk.

FULL JOB DESCRIPTION:

Executive Creative Director (ECD) 72Point | London (Hybrid) Reporting to: Managing Director, 72Point Peers: Operations Director, Chief Commercial Officer, Creative Leads across SWNS Media Group Direct Reports: Four Creative Pod Leads Part of: 72Point Operating Board

The Role: This is the most senior creative role at 72Point. The Executive Creative Director owns the creative output of the business and determines the direction of travel for the agency. They reset the creative bar, define what great looks like, and make sure all work leaving the agency is bold and brilliant. This is not a role buried in briefs or decks. It’s about direction, standards and delivery, not day-to-day execution.

What you’ll be accountable for:

1. Creative ownership
   • Own the overall creative output of 72Point.
   • Reset and maintain the creative bar across all work.
   • Act as final creative authority on quality, ambition and direction.
   • Decide what goes out, what doesn’t, and what needs to be better.
2. Making the agency social-first
   • Change how the business thinks, not just what it produces.
   • Ensure ideas are designed for social platforms from the start.
   • Move the agency away from PR-first thinking with social bolted on.
   • Establish a clear, recognisable creative signature for 72Point.
3. Oversee all creative execution
   • Prioritise direction over detail.
   • Sit above the detail of individual briefs.
   • Provide clear creative guidelines for the four Creative Pod Leads.
   • Set standards, guardrails and expectations for the Creative team as a whole.
   • Intervene where creative needs lifting or correcting – without micromanagement.
4. Delivery power (not just ideas)
   • Ensure creative ambition translates into work that ships.
   • Show authority through decision-making and outcomes, not suggestions.
   • Prevent dilution, slow-downs or safe ideas slipping through.

What success looks like:

• Six months: Creative thinking across the agency is demonstrably social-first.
• 12 months: A new creative signature is established and being delivered for major brand clients.

What this role is not:

• A project management role.
• Day-to-day campaign execution.
• A creative bottleneck.
• An advisory or “ideas-only” position.

Execution sits with Creative Pod Leads and delivery teams by design.

The ECD decides outright:

• Creative direction and standards.
• Final creative sign-off.
• When ideas are good enough - or not.

The ECD does not own:

• Day-to-day delivery logistics.
• Resource scheduling.
• Project management.

Risks we’re conscious of (and designing against):

• Becoming a bottleneck; mitigated through clear standards and empowered Pod Leads.
• Ideas without delivery; this role demands follow-through, not commentary.
• Too much detail and not enough direction; the focus is leadership, not execution.

Who this role is for:

You’re a senior creative leader who:

• Thinks instinctively social-first.
• Knows how to raise standards without slowing teams down.
• Is confident making decisions - and standing by them.
• Understands that creative authority is earned through delivery.

You don’t need decades in role - you do need clarity, confidence and a modern creative lens. We’re looking for someone who has changed the face of creative quickly. If you want influence, trust and the chance to shape the creative future of a serious agency - this role has it. This is a chance to define what 72Point’s creative stands for, and make sure the work lives up to it.

72Point also has a generous and growing list of employee benefits, including:

• Cycle to Work Scheme.
• Health Cash Plan – reimbursement on a number of health services.
• Gym Discounts.
• Employee Assistance Programme.
• GP Anytime.
• Holiday Entitlement: 25 days (+ Bank Holidays) per year.
• Hybrid Working.
• Enhanced Maternity Pay.
• Life Assurance.
• Enhanced Paternity Pay – 4 weeks full pay.
• Contribution towards homeworking equipment.
• Company-wide Summer Event and Christmas Party.
• Paid Bereavement / Compassionate Leave.
• Railcard reimbursement for regular travellers for work.
• Sick Pay.
• Your birthday off.
• Subscription to Furthr.
• Salary Sacrifice EV Car Scheme.