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- Tasks: Lead brand client accounts and drive new business opportunities in a dynamic sales environment.
- Company: Join 72Point, a vibrant content creation agency with a creative culture.
- Benefits: Enjoy 25 days holiday, hybrid working, health plans, and exciting company events.
- Why this job: Be part of a disruptive team shaping the future of PR and marketing.
- Qualifications: Sales experience with a passion for networking and building relationships.
- Other info: Collaborative workspace filled with creative minds and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London
Employment Type: Full-time
Who we are: 72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big name brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150. We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.
The Opportunity: It is an exciting time to be joining 72Point, now looking for an ACCOUNT DIRECTOR to grow the team further. The role will form a key part of our brand direct sales team with responsibility over new and existing brand clients. Our existing clients require top quality, hands-on management to ensure campaigns are set up for success and accounts continue to grow. An equally as important area is building the pipeline of new business opportunities through one-off projects, pitches and retainers.
The Account Director position is a demanding but rewarding role that will require high energy and a strong work ethic to maximise results. The successful candidate will have experience within similar sales focused account management roles (ideally within marketing and/or PR) where their thoughtful and structured approach has delivered tangible results. This is first and foremost a sales role and therefore will require the person to work well in a target-based environment.
Team Structure: The sales team is split into brand direct and agency sales. The new AD will work closely with the Commercial Director for the brand team and will be expected to manage their own patch of clients and develop a plan for growth in their target sectors.
Qualities: This is, first and foremost, a sales role. You can learn the language of PR but not the hunger to network and build your own portfolio. Comfortable conversing and working with C-suite brand level and be able to open those opportunities. A background in PR is not essential but desirable. Being able to understand the pipeline, what is required, where to go and able to open opportunities with senior decision-makers is far more important. The direct sales approach needs to be balanced with diplomacy and subtlety and relationship building, as we want to build long-term relationships. A go-getter who comes out from behind their computer and meets the clients. Someone who has pace, a real self-driver able to see an opportunity, build his/her own strategy and identify a market proactively. Driving business leads, presenting, networking. Having their finger on the pulse of popular culture and the current news agenda in social, national, and international news as well as TV and radio. Brimming with great ideas and an ability to juggle and design a variety of channel opportunities and solutions.
Culture: This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started! We want this person to add to our culture and bring in a professional, structured, sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instil a culture of delivery, and professionalism. Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!
72Point also has a generous and growing list of employee benefits, including:
- Cycle to Work Scheme
- Health Cash Plan – reimbursement on a number of health services
- Gym Discounts
- Employee Assistance Programme
- GP Anytime
- Holiday Entitlement: 25 days (+ Bank Holidays) per year
- Hybrid Working
- Enhanced Maternity Pay
- Life Assurance
- Enhanced Paternity Pay – 4 weeks full pay
- Contribution towards homeworking equipment
- Company-wide Summer Event and Christmas Party
- Paid Bereavement / Compassionate Leave
- Railcard reimbursement for regular travellers for work
- Sick Pay
- Your birthday off
- Subscription to Furthr
- Salary Sacrifice EV Car Scheme
Commercial Account Director employer: 72Point
Contact Detail:
72Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Account Director
✨Tip Number 1
Get networking! Attend industry events, meet-ups, and conferences where you can connect with potential clients and other professionals. Remember, it's all about building relationships and getting your name out there.
✨Tip Number 2
Show off your personality! When you're meeting clients or attending interviews, let your enthusiasm shine through. Be the go-getter who stands out from the crowd – people love working with someone who's passionate and energetic.
✨Tip Number 3
Do your homework! Research the companies you're interested in and tailor your approach to their needs. Understanding their brand and how you can help them grow will give you a leg up in conversations.
✨Tip Number 4
Apply through our website! We want to see your application and get to know you better. Plus, it shows you're serious about joining our team at 72Point and ready to dive into the exciting world of PR and marketing.
We think you need these skills to ace Commercial Account Director
Some tips for your application 🫡
Show Your Sales Savvy: Make sure to highlight your sales experience in your application. We want to see how you've driven results in previous roles, especially in account management or similar fields. Don't be shy about showcasing your achievements!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. Use the job description as a guide and reflect on how your skills align with what we're looking for. This shows us you're genuinely interested in joining our team.
Be Personable: We love a good personality! When writing your application, let your unique voice shine through. Show us that you’re not just another candidate but someone who can build relationships and connect with clients.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands. We can't wait to hear from you!
How to prepare for a job interview at 72Point
✨Know Your Stuff
Before the interview, dive deep into 72Point's work and its client base. Familiarise yourself with recent campaigns and understand how they align with current trends in PR and marketing. This will not only show your genuine interest but also help you discuss how your experience can contribute to their success.
✨Showcase Your Sales Skills
Since this role is heavily sales-focused, prepare specific examples of how you've successfully managed accounts and driven new business. Be ready to discuss your strategies for building relationships with clients and how you've met or exceeded targets in previous roles.
✨Be a Go-Getter
Demonstrate your proactive nature by sharing instances where you've identified opportunities and taken the initiative to pursue them. Highlight your networking skills and how you've built rapport with C-suite executives, as this is crucial for the Account Director position.
✨Cultural Fit Matters
72Point values a vibrant and collaborative culture, so be sure to convey your enthusiasm for working in such an environment. Share your thoughts on teamwork and how you can contribute to maintaining a positive atmosphere while driving results.
