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- Tasks: Join us as an Account Executive to build relationships and drive business growth in PR sales.
- Company: 72Point is a dynamic content agency known for its innovative campaigns and strong media connections.
- Benefits: Enjoy perks like hybrid working, gym discounts, and 25 days holiday plus bank holidays.
- Why this job: Be part of a vibrant team in a rapidly evolving industry, making a real impact with your ideas.
- Qualifications: Sales experience is essential; understanding of PR is a plus. Be a go-getter with great relationship skills.
- Other info: Work in a stylish office filled with greenery and collaborate with creative minds.
The predicted salary is between 29000 - 32000 £ per year.
Location: Farringdon, London
Contract: Permanent, Full-time
Salary: £29,000-£32,000 + Bonus
About 72Point Group: At 72Point, we are a multi-service content agency with a distinct advantage—our unrivalled journalist relationships and deep media know-how. We develop creative and strategic campaigns that consistently generate mass media coverage.
The Role: It is an exciting time to be joining 72Point, now looking for an additional Account Executive to grow the team further. The role will be to develop business directly from agencies, either from scratch, or who we already work with on a spot basis, seeking to develop long term relationships. To accelerate the growth of our agency partnerships and revenue, we are seeking an Account Executive. Someone from a structured, disciplined, commercial sales side who is or will quickly be competent to speak the language of PR at a senior level with Comms Directors, Marketing Directors, and key decision-makers in that field.
Growth opportunities lie in several sectors but particularly PR Agencies, a great opportunity for someone to build relationships and a pipeline of business to hit targets and thrive in a PR sales role.
Team Structure: The sales team is split into brand direct and agency sales. The new Account Executive will work closely with the Commercial Director for the agency team to manage their patch of clients and develop a plan for growth with existing and new business.
Qualities:
- This is, first and foremost, a sales role and therefore experience in this area is key.
- A background in or understanding of the PR industry is also important.
- The direct sales approach needs to be balanced with diplomacy, subtlety and relationship building, as we want to build long-term relationships.
- A go-getter who comes out from behind their computer and will eventually meet clients.
- Someone who has pace, a real self-driver able to see an opportunity, build his/her own strategy and identify a market proactively.
- Driving business leads, presenting, networking.
- Having their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
- Brimming with great ideas and an ability to juggle and design a variety of channel opportunities and solutions.
- Self-motivated, team player.
Culture: This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started! We want this person to add to our culture and bring in a professional, structured, media sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instill a culture of delivery, and professionalism. Culturally, as a place to work, it is a very collaborative, friendly environment. We have a modern, stylish office with much greenery!
Benefits:
- Cycle to Work Scheme
- EV Car Scheme
- Health Cash Plan – reimbursement on a number of health services
- Gym Discounts
- Employee Assistance Programme
- GP Anytime
- Holiday Entitlement: 25 days (+ Bank Holidays) per year
- Hybrid Working
- Enhanced Maternity Pay
- Life Assurance
- Enhanced Paternity Pay – 4 weeks full pay
- Contribution towards homeworking equipment
- Company-wide Summer Event and Christmas Party
- Paid Bereavement / Compassionate Leave
- Railcard reimbursement for regular travellers for work
- Sick Pay
- Your birthday off
Account Executive (Farringdon) employer: 72Point
Contact Detail:
72Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive (Farringdon)
✨Tip Number 1
Familiarise yourself with the PR industry and current trends. Follow key publications and influencers in the field to understand what makes a successful campaign. This knowledge will help you speak confidently with potential clients and demonstrate your expertise.
✨Tip Number 2
Network actively within the PR community. Attend industry events, webinars, or local meetups to connect with professionals and learn about new opportunities. Building relationships can lead to referrals and insights that may not be advertised.
✨Tip Number 3
Develop a personal brand that showcases your sales skills and understanding of PR. Use platforms like LinkedIn to share relevant content, engage with industry discussions, and highlight your achievements. This will make you more visible to recruiters and hiring managers.
✨Tip Number 4
Prepare for interviews by practising how to articulate your sales experience in relation to PR. Think of examples where you've successfully built relationships or closed deals, and be ready to discuss how you can apply those skills at 72Point.
We think you need these skills to ace Account Executive (Farringdon)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Account Executive at 72Point. Highlight your sales experience and any relevant knowledge of the PR industry in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your sales achievements, relationship-building skills, and any relevant industry knowledge.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how your background makes you a great fit for 72Point and how you can contribute to their growth.
Showcase Your Personality: 72Point values a vibrant and energetic culture. Let your personality shine through in your application. Use a friendly tone and express your enthusiasm for joining their team and contributing to their innovative environment.
How to prepare for a job interview at 72Point
✨Know Your PR Basics
Make sure you brush up on your understanding of the PR industry. Familiarise yourself with key terms and concepts, as well as current trends in media and communications. This will help you speak confidently with Comms Directors and Marketing Directors during the interview.
✨Showcase Your Sales Experience
Prepare to discuss your previous sales roles and how they relate to this position. Highlight specific achievements and how you've successfully built relationships with clients. Be ready to explain your approach to driving business leads and meeting targets.
✨Demonstrate Relationship-Building Skills
Since this role focuses on developing long-term relationships, think of examples where you've successfully nurtured client relationships. Emphasise your diplomatic approach and ability to balance direct sales with subtlety and rapport-building.
✨Bring Ideas to the Table
Come prepared with ideas for potential campaigns or strategies that could benefit 72Point. Show your creativity and understanding of how to engage audiences through captivating content. This will demonstrate your proactive mindset and enthusiasm for the role.
