Account Executive

At 72Point, we are a multi-service content agency with a distinct advantage—our unrivalled journalist relationships and deep media know-how. We develop creative and strategic campaigns that consistently generate mass media coverage.

72Point Group is made up of a number of brands delivering integrated content services:

• 72Point: With a strong heritage in news generation, 72Point is dedicated not only to serving our clients with high-quality campaigns but also to supplying the media with captivating content that engages audiences. Our strategic and impactful content campaigns, crafted by our in-house specialists, drive consumer action and translate into real business impact.
• 72PointPLAY: The PR arm of our business, 72PointPLAY, excels at crafting and launching epic campaigns that resonate across news, lifestyle, broadcast, and social media.
• OnePoll: A leading international market research agency, OnePoll specialises in powering PR and media communications through data-led conversations and consumer insight solutions.
• Oath: Oath delivers honest design for honest brands, providing visual assets or engaging designs to help with creative solutions that inform and captivate.
• PinPep: PinPep maximises media coverage for PR campaigns with high-quality photography, videography, animation, and design services, all supported by media syndication and creative consultancy.

The Role

It is an exciting time to be joining 72Point, now looking for an additional Account Executive to grow the team further. The role will be to develop business directly from agencies, either from scratch, or who we already work with on a spot basis, seeking to develop long-term relationships. To accelerate the growth of our agency partnerships and revenue, we are seeking an Account Executive.

Someone from a structured, disciplined, commercial sales side who is or will quickly be competent to speak the language of PR at a senior level with Comms Directors, Marketing Directors, and key decision-makers in that field. Growth opportunities lie in several sectors but particularly PR Agencies, a great opportunity for someone to build relationships and a pipeline of business to hit targets and thrive in a PR sales role.

Team Structure

The sales team is split into brand direct and agency sales. The new Account Executive will work closely with the Commercial Director for the agency team to manage their patch of clients and develop a plan for growth with existing and new business.

Qualities

• This is, first and foremost, a sales role and therefore experience in this area is key.
• A background in or understanding of the PR industry is also important.
• The direct sales approach needs to be balanced with diplomacy, subtlety and relationship building, as we want to build long-term relationships.
• A go-getter who comes out from behind their computer and will eventually meet clients.
• Someone who has pace, a real self-driver able to see an opportunity, build his/her own strategy and identify a market proactively.
• Driving business leads, presenting, networking.
• Having their finger on the pulse of popular culture and the current news agenda in social, national and international news as well as TV and radio.
• Brimming with great ideas and an ability to juggle and design a variety of channel opportunities and solutions.
• Self-motivated, team player.

Culture

This is the most exciting time in our company’s history as the worlds of PR, advertising and marketing conflate. Our offices are positive, vibrant and energetic and full of brilliantly creative people who all contribute to making 72Point a phenomenal ideas factory. We have cultivated our offering, expanded our client base and achieved sustained growth through our sales, achieving new record figures on a consistent basis for the past two years. And as far as we’re concerned, we’re only just getting started! We want this person to add to our culture and bring in a professional, structured, media sales outlook to the softer world of PR. We are a disruptor in the PR industry and want to instil a culture of delivery and professionalism. Culturally, as a place to work, it is a very collaborative, friendly environment.

Benefits include:

• Cycle to Work Scheme
• EV Car Scheme
• Health Cash Plan – reimbursement on a number of health services
• Employee Assistance Programme
• GP Anytime
• Holiday Entitlement: 25 days (+ Bank Holidays) per year
• Hybrid Working
• Enhanced Maternity Pay
• Life Assurance
• Enhanced Paternity Pay – 4 weeks full pay
• Contribution towards homeworking equipment
• Company-wide Summer Event and Christmas Party
• Paid Bereavement / Compassionate Leave
• Railcard reimbursement for regular travellers for work
• Sick Pay
• Your birthday off

CASE STUDIES

“We receive literally thousands of press releases every day, but the content that comes through from 72Point always stands out. The vast majority of PR fodder is stodgy and boring. 72Point’s is bright, well written and engaging!” Steve Kennedy, Content Editor, The Sun.