At a Glance
- Tasks: Lead brand direction and creative vision for a fast-growing beauty and lifestyle brand.
- Company: Join a dynamic beauty brand loved by consumers and stocked by major UK retailers.
- Benefits: Competitive salary of £70,000 with opportunities for creativity and influence.
- Other info: Diversity and inclusion are valued; all backgrounds encouraged to apply.
- Why this job: Be at the intersection of creativity and commerce, shaping a brand's future.
- Qualifications: Senior brand experience in beauty or related consumer categories required.
The predicted salary is between 70000 - 70000 £ per year.
We’re working with a fast-growing beauty and lifestyle brand that’s loved by consumers, stocked by major UK retailers and sold through online marketplaces, its own D2C site and international distributors. With a strong creative identity and big growth plans, they’re looking for a Senior Brand Manager to take ownership of the brand as a commercial asset.
Working in close partnership with the Creative Director, you’ll turn a distinctive creative vision into a consistent, seasonal brand that wins listings with buyers, converts with consumers and builds long‑term value. It’s a rare chance to sit at the point where creativity meets commerce, with real influence over how the brand looks, sounds and sells across every channel.
What you’ll be doing
- Brand direction and planning
- Translating the Creative Director’s vision into seasonal brand direction for each collection
- Contributing to product ideas and giving brand and consumer feedback on ranges in development
- Acting as guardian of the brand’s look, feel and voice across every team, channel and output
- Evolving the brand guidelines; building on a strong existing brand
- Building the annual brand plan and seasonal calendar, aligned to the product critical path and retailer sell‑in dates
- Trade and retail
- Setting the standard for sales materials, including range presenters, trade catalogues and buyer decks, timed to each retailer’s sell‑in window
- Managing the creation of brand asset packs for UK and international distributors, including US accounts
- Working with the sales team on key account activation and brand‑led campaigns for major trading moments such as Christmas, Mother's Day and Valentine’s
- Shaping a clear commercial story for each range so buyers instantly understand the positioning, target consumer and buying occasion
- Creative and art direction
- Leading creative direction for lifestyle photography, styling, imagery and video
- Developing seasonal brand packs and master assets for use across the business
- Briefing and managing the Digital and Brand Designers, prioritising work by commercial impact
- Rolling up your sleeves to create or adapt assets yourself when needed
- Commercial, insight and performance
- Managing the brand and creative budget, allocating spend against commercial priorities and reporting ROI
- Tracking trends, competitors and consumer reviews, and feeding insight back into product development
- Agreeing and reporting on brand KPIs that link brand activity to sell‑in, sell‑through, D2C conversion and marketplace ratings
What you’ll bring
- Essential
- Senior brand experience in beauty, seasonal, gifting or a related consumer category
- A creative background in design, art direction or a creative brand role, rather than a purely marketing or sales route
- A strong art direction eye, confident directing photography, styling and asset production
- Experience of working within a multi‑channel brand
- Strong commercial acumen, with experience working alongside buyers and key account teams
- A collaborative, adaptable approach
- Desirable
- Hands‑on design skills (e.g. Adobe Creative Suite)
- Experience managing designers, freelancers or agencies, and a brand budget
- Familiarity with AI tools
Diversity & Inclusion: ILMJ values diversity, equality and inclusion and encourages applicants from all backgrounds and identities.
Senior Brand Manager, Beauty & Lifestyle in England employer: £70,000
£70,000 is an attractive employer due to its focus on creativity and commerce, allowing employees to play a pivotal role in brand development. The collaborative environment encourages professional growth and offers unique opportunities to influence brand strategy across various channels.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Beauty & Lifestyle in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for £70,000 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like £70,000 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with £70,000 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at £70,000. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager, Beauty & Lifestyle in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit £70,000. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of £70,000:Show us that you’ve done your homework! In your application, briefly mention what you admire about £70,000’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at £70,000
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at £70,000 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At £70,000, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
