At a Glance
- Tasks: Lead membership strategies, enhance member engagement, and drive revenue growth.
- Company: Join the prestigious 67 Pall Mall Members' Club in London's St. James's.
- Benefits: Enjoy complimentary meals, 29 days holiday, and exclusive wine purchasing.
- Other info: Dynamic environment with opportunities for professional development and career progression.
- Why this job: Shape a globally recognised brand while working with wine lovers.
- Qualifications: Experience in membership roles and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
We have an exciting opportunity for an enthusiastic Head of Membership to join the founding location of the 67 Pall Mall Members' Club, located in the heart of London's St. James's. 67 Pall Mall is a Private Members' Club, founded by wine lovers, for wine lovers, and is home to the finest wine list in the world. We are seeking an experienced and commercially driven Head of Membership to lead all aspects of our Membership function in London. This is a pivotal leadership role responsible for driving member acquisition, enhancing engagement, and maximising membership revenue, while acting as a key ambassador for the brand. You will lead the Membership team and work closely with senior stakeholders across the business to deliver a best-in-class member journey.
ABOUT 67 PALL MALL
With 5,000+ wines representing 52 countries, with 1,000 available by-the-glass, the award-winning 67 Pall Mall is the home of fine wine. The Club boasts a 17-strong sommelier team, many of whom are winners of several international competitions and elected #1 sommeliers in London. Members benefit from the low-margin wine list and can store their own wines at the Club in our original 1930s bank vault. They also have access to an impressive events calendar, and much more.
KEY RESPONSIBILITIES
- Develop and deliver a creative membership acquisition strategy across multiple channels
- Build and manage a strong prospect pipeline and member referrals
- Drive revenue growth through membership fees and increased member spend
- Strengthen the Club's positioning and global brand desirability
- Member Experience & Engagement
- Lead the delivery of an outstanding end-to-end member journey
- Collaborate with Events and Marketing teams to curate impactful programmes
- Increase member visits, engagement levels, and satisfaction
- Act as the voice of the member, gathering and acting on feedback
- Lead, motivate and develop the Membership and Front of House teams
- Foster a culture where every guest is viewed as a potential member
- Work cross-functionally across departments and with global clubs
- Support new club openings with membership strategy and insights
- Commercial & Operational Excellence
- Monitor and analyse membership data and performance metrics
- Identify opportunities to enhance revenue through tailored experiences
- Ensure all membership communications and materials are of the highest standard
- Maintain strict confidentiality and integrity in handling member data
- Networking & Brand Representation
- Act as a public-facing ambassador for 67 Pall Mall
- Build relationships within corporate, hospitality, and lifestyle sectors
- Develop partnerships to enhance the member offering and experience
- Health, Safety & Compliance
- Ensure all events comply with licensing, health & safety, and risk assessment requirements.
- Maintain confidentiality and professional conduct in line with company policy.
- Adhere to all Club standards, procedures, and codes of conduct.
About You
- Proven experience in a senior membership, client engagement, or commercial role within a private members' club, luxury hospitality, or similar environment
- Strong commercial acumen with a track record of driving revenue growth
- Exceptional relationship-building and networking skills
- Highly organised with strong attention to detail
- Confident communicator, able to engage senior stakeholders
- A proactive leader with the ability to inspire and develop teams
What We Offer
- Opportunities to shape and influence a globally recognised brand
- Complimentary meals provided for staff while on duty
- 29 days of holiday per year, including bank holidays
- Opportunities for professional development and career progression
- Exclusive wine purchasing at wholesale prices through our in-house wine buying team
- Pension scheme to support long-term financial well-being
Head of Membership in London employer: 67 Pall Mall Ltd
67 Pall Mall is an exceptional employer, offering a vibrant work culture in the heart of London's St. James's, where wine enthusiasts thrive. As the Head of Membership, you will enjoy opportunities for professional development, a generous holiday allowance, and complimentary meals while on duty, all within a prestigious private members' club renowned for its outstanding member experience and global brand recognition.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Membership in London
✨Tip Number 1
Network like a pro! Attend industry events, wine tastings, or local meet-ups to connect with potential members and stakeholders. Remember, every conversation is a chance to showcase your passion for membership and the unique offerings of 67 Pall Mall.
✨Tip Number 2
Be the brand ambassador! When you’re out and about, talk about 67 Pall Mall and what makes it special. Share your enthusiasm for the club’s incredible wine selection and member experiences. This will help you build relationships and attract new members.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to connect with professionals in the luxury hospitality sector. Share insights about membership strategies and engage with content related to member experiences to position yourself as a thought leader.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in being part of the 67 Pall Mall family.
We think you need these skills to ace Head of Membership in London
Some tips for your application 🫡
Show Your Passion for Wine:When applying for the Head of Membership role, let your love for wine shine through! Share any relevant experiences or stories that highlight your enthusiasm for the industry. We want to see how you connect with our brand and its values.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific requirements of the role. Highlight your experience in membership management and how it aligns with our goals at 67 Pall Mall. We appreciate a personal touch!
Be Data-Driven:Since this role involves monitoring membership data and performance metrics, don’t forget to mention any relevant analytical skills or experiences. Show us how you've used data to drive growth and improve member engagement in your previous roles.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at 67 Pall Mall Ltd
✨Know Your Wine
As the Head of Membership, you'll be representing a club that prides itself on its extensive wine list. Brush up on your wine knowledge, including regions, varietals, and tasting notes. This will not only impress your interviewers but also show your passion for the role.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your ability to motivate and develop staff, as well as how you've fostered a culture of excellence. Be ready to discuss specific strategies you've implemented to enhance member engagement and satisfaction.
✨Understand the Member Journey
Familiarise yourself with the concept of a best-in-class member journey. Think about how you would enhance member experiences at 67 Pall Mall. Be prepared to share innovative ideas on member acquisition and retention that align with the club's brand values.
✨Network Like a Pro
Since networking is key for this role, come prepared with examples of how you've built relationships within the industry. Discuss any partnerships you've developed that enhanced member offerings. This will demonstrate your ability to act as a public-facing ambassador for the club.
