At a Glance
- Tasks: Lead brand activation across GB and Ireland, enhancing customer experiences in retail and digital.
- Company: Join Miele, a premium brand known for innovation and quality.
- Benefits: Salary up to £55,000, bonus scheme, extensive product discounts, and private medical insurance.
- Other info: Hybrid working options available; we value diversity and inclusivity in our workplace.
- Why this job: Shape customer journeys and elevate a luxury brand while collaborating with dynamic teams.
- Qualifications: Experience in trade or shopper marketing, strong communication skills, and a customer-first mindset.
The predicted salary is between 55000 - 55000 £ per year.
We strive to make our workplace and culture as future proof as our world‑renowned products. In this role, you will shape how customers experience Miele across retail, digital and in‑store environments. You will work closely with Marketing, Sales and Digital teams to create clear, engaging activity that strengthens our premium brand position and supports commercial growth.
Responsibilities
- Lead the Brand Activation team across GB and Ireland.
- Translate marketing and sales strategy into trade and shopper marketing plans in close collaboration with Marketing, Sales and Digital teams.
- Plan promotional activity that improves the customer journey across online and in‑store touchpoints in partnership with retail partners and internal teams.
- Evaluate return on investment across retailer marketing activity, displays, digital activation and promotional investment with a focus on commercial performance.
- Support annual promotional planning with major retail partners in collaboration with business‑to‑business Sales Directors and key account teams.
- Guide the creation and localisation of digital content, print materials and campaign assets for customer touchpoints, events and retail activity through clear briefs and close teamwork.
- Protect Miele’s brand guidelines and premium positioning while supporting engaging customer communications across all shopper and trade marketing activity.
Qualifications
- Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer‑focused environment.
- Strong commercial judgement with the ability to connect customer insight, retailer needs and business performance.
- Confident communication skills, able to write clearly, present ideas and build effective relationships across teams and external partners.
- Broad digital marketing knowledge, including campaign management, social media, performance marketing, e‑commerce, customer relationship marketing or content development.
- Customer‑first mindset with the ability to support premium brand experiences across multiple touchpoints.
- Relevant marketing qualification or equivalent practical experience that supports strong strategic and executional marketing work.
Benefits
- Salary up to £55,000 plus a competitive benefits package.
- Bonus scheme of up to 2 months.
- Extensive discounts on Miele products for you, family and friends.
- Private medical insurance, financial advice, recognition schemes, discounted gym membership, subsidised onsite café or lunch allowance and more.
- Full‑time, permanent position in Abingdon with hybrid working options available.
We welcome applications from all backgrounds and commit to creating an inclusive workplace where everyone can contribute and thrive.
Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon employer: 6600 Miele GB (VG GB)
Miele is an exceptional employer that prioritises a future-proof workplace and a vibrant culture, making it an ideal environment for the Trader and Shopper Marketing Lead role. With a competitive salary and comprehensive benefits package, including extensive product discounts and private medical insurance, employees are supported in both their professional and personal lives. The company fosters growth through collaboration with diverse teams and offers hybrid working options, ensuring a balanced and inclusive atmosphere where every individual can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Miele's brand values and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're all about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific instances where you've successfully led marketing campaigns or improved customer journeys. This will demonstrate your capability and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Miele.
We think you need these skills to ace Trader and Shopper Marketing Lead (GB and Ireland) in Abingdon
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Trader and Shopper Marketing Lead role. Highlight your experience in trade marketing and brand activation, and show us how you can connect customer insights with business performance.
Showcase Your Communication Skills:Since strong communication is key in this role, let your writing reflect that! Be clear and concise in your application, and don’t shy away from showcasing any relevant presentations or projects you've worked on.
Demonstrate Your Digital Savvy:We’re looking for someone with broad digital marketing knowledge. Include examples of your experience with campaign management, social media, or e-commerce in your application to show us you’re up to speed with the latest trends.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at 6600 Miele GB (VG GB)
✨Know Your Brand Inside Out
Before the interview, dive deep into Miele's brand values and product offerings. Understand their premium positioning and how they differentiate themselves in the market. This knowledge will help you articulate how your experience aligns with their brand activation goals.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share examples of successful collaborations from your past. Highlight how you’ve effectively partnered with marketing, sales, and digital teams to drive results, as this will demonstrate your ability to fit into their team dynamic.
✨Prepare for ROI Discussions
Given the focus on evaluating return on investment, come prepared with specific examples of how you've measured success in previous roles. Be ready to discuss metrics and outcomes from your trade and shopper marketing activities, showcasing your strong commercial judgement.
✨Emphasise Your Customer-First Mindset
Miele values a customer-first approach, so think about how you can illustrate this mindset in your previous work. Prepare anecdotes that highlight how you’ve enhanced customer experiences across different touchpoints, whether online or in-store, to show you understand their priorities.
