CRM Manager (GB/IE) in Abingdon

About the role

Miele is seeking a highly organised, commercially driven CRM Manager to join a dedicated and passionate team at an exciting time of growth for the business.

You will work in a dynamic, fast‑paced environment with a supportive and collaborative team.

We strive to make our workplace and culture as future‑ready as our world‑renowned products.

Join a company that has evolved since 1899 and help us continue delivering our philosophy of being “Immer Besser”.

Your Responsibilities

Management and implementation of the CRM strategy for Miele GB, driving customer acquisition, engagement, retention and lifetime value through data‑led lifecycle marketing initiatives.

CRM execution end‑to‑end from strategy, through build and localisation of email templates, to execution of timely, relevant and engaging campaigns driving commercial performance.

Own and evolve core lifecycle journeys, including onboarding, activation, engagement, basket abandonment, win‑back and re‑engagement from strategy through build and optimisation.

Plan and execute CRM calendar balancing frequency, relevance, and commercial priorities against the health of our lifecycle programmes.

Responsible for maximising customer lifetime value and retention.

Define strategy and plan for customer data acquisition in alignment with Events, Partnerships, Brand & Communications activations.

Create and maintain customer segments to develop personalised and relevant communications.

Define and monitor customer‑centric KPIs in alignment with Global CRM team.

Manage and analyse customer data to gain insights into customer behaviour and make strategic decisions.

Collaboration with local stakeholders including Head of Digital Marketing, and the wider Marketing, Category and Service teams on content and calendar to deliver CRM campaigns aligned to business and commercial priorities.

Lead relationship with Global CRM team, aligning local market requirements with global strategy, programmes and best practice.

• What we are looking for
• You bring at least 3 years of experience in a marketing or digital marketing role, with at least 2 years CRM experience.
• You apply consumer‑focused thinking and take a performance‑driven approach to deliver measurable results.
• You demonstrate excellent attention to detail with a strong focus on accuracy.
• You demonstrate business acumen and a commercial mindset.
• You show strong organisational, administrative, and time management skills.
• You remain effective under pressure and consistently meet deadlines.
• You work collaboratively with others and communicate clearly and confidently.

What we offer

• A salary of up to £45,000 dependent on experience plus a competitive benefits package
• A bonus scheme of up to 5% of salary
• Extensive discounts on Miele products for you, your family, and your friends
• Discounted gym membership
• An extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes, and more
• Additional information

This is a full‑time position currently based in Abingdon with an office move to central Reading planned for Spring 2027.

Hybrid working options are available.

We welcome applications from people of all backgrounds and experiences.

We are committed to building an inclusive workplace where everyone can thrive.

For more than 125 years, Miele has been a family‑owned, family‑run company.

Based on this tradition, a healthy balance between the demands and the appreciation of our employees is very important to us.

Besides following our objective of becoming “forever better” which our employees represent with their specialist knowledge, their ambition and with thinking ahead, we want to ensure that everyone can experience and profit from our good working environment here at Miele.

Living and passing on our Miele values, as well as working in teams to further develop our innovative products, are important parts of our Miele culture at each of our 50 locations.

What does it take for a family‑run company to become world market leader in the premium domestic appliance segment?

It takes more than offering average products, run‑of‑the‑mill service or short‑sighted actions.

It also requires the aspiration to do it forever better and to be forever better.

This stance accounts for a good working environment at Miele and the success of our products.

Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally.

No matter if they are apprentices or managers.

Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore!

Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership.

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