At a Glance
- Tasks: Grow and engage audiences for music releases through creative strategies and social media.
- Company: 5dB Records, a vibrant music label with a passion for artist development.
- Benefits: Daily hot meals, collaborative environment, and a chance to work with talented artists.
- Other info: Join a creative community in West London with opportunities for growth.
- Why this job: Be at the heart of music campaigns and make a real impact on artists' success.
- Qualifications: Experience in digital marketing or social media, especially in the music industry.
The predicted salary is between 31500 - 38500 £ per year.
5d B Records is looking for an Audience Development Manager to grow and deepen audiences across our artist roster.
This is a hands-on role at the center of our release campaigns.
You’ll work closely with artists, management, A&R, PR and creative teams to develop audience strategies that build audiences and create momentum around releases.
You’ll also lend support to how 5d B itself shows up online, including contributing to our own social channels, digital voice and brand content when needed.
Key Responsibilities
- Deliver audience growth strategies for album, EP and single releases across the 5d B roster.
- Generate creative content ideas and campaign concepts for releases, developing platform-specific rollout plans across Instagram, Tik Tok, and You Tube.
- Create and manage social content calendars across artist accounts.
- Brief and coordinate on-site video and photography teams, ensuring creative briefs are clear, timely and aligned with campaign strategy, using Trello to manage delivery.
- Edit and repurpose long-form content into short-form clips, Reels, Tik Toks and You Tube Shorts for artist and 5d B channels.
- Write and oversee copy across social platforms, including captions and You Tube descriptions, as well as contributing to artist mailing lists where required.
- Manage day-to-day community engagement across artist accounts, including comments, DMs and audience interaction.
- Track and report on audience performance across the artist roster, identifying over- and under-performing content and feeding insights back into campaign strategy.
- Use audience and platform data to continually refine content, improve engagement, and identify opportunities for growth.
- Monitor emerging social trends, formats, platforms and online music culture, bringing relevant ideas into campaigns.
- What We’re Looking For
- Experience in audience development, digital marketing or social media, ideally within music or the wider entertainment industry.
- A genuine passion for music and a strong understanding of the current digital music landscape.
- Excellent knowledge of Instagram, Tik Tok and You Tube, with an understanding of how audiences behave differently across platforms.
- Strong organisational skills and the ability to manage multiple artists, campaigns and deadlines simultaneously.
- Experience briefing and working with photographers, videographers, editors and other creative teams.
- Confidence using social analytics and audience data to understand performance and inform future campaigns.
- A good understanding of emerging platforms, formats, trends and online music culture.
- The Details
- Working out of our West London studios, alongside the in-house production teams and part of a wider creative music community.
- Hot meal provided every day by our on-site chef.
- #J-18808-Ljbffr
Audience Development Manager employer: 5dB
5dB Records is an exceptional employer, offering a vibrant work culture in the heart of West London, where creativity thrives and collaboration is key. With a focus on employee growth, you will have the opportunity to develop innovative audience strategies while working closely with artists and creative teams. Enjoy unique benefits such as daily meals prepared by our on-site chef, fostering a supportive environment that values your contributions and passion for music.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Development Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 5dB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 5dB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 5dB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 5dB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience Development Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 5dB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 5dB:Show us that you’ve done your homework! In your application, briefly mention what you admire about 5dB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 5dB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 5dB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 5dB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
