At a Glance
- Tasks: Lead a dynamic team to drive social media and content strategies for top sports brands.
- Company: Join 50 Sport, a leading agency uniting sport, entertainment, and culture.
- Benefits: Enjoy hybrid working, flexible hours, generous holiday, and a paid sabbatical after five years.
- Other info: Collaborate with top executives and work in a fast-paced, innovative environment.
- Why this job: Make an impact in the sports entertainment industry and shape the future of content.
- Qualifications: Proven leadership in content or social teams with a passion for sports culture.
The predicted salary is between 36000 - 44000 £ per year.
50 Sport is The Sports Entertainment Agency. We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide. Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Ferrari F1 Team, FIFA World Cup 2026, FIFA Club World Cup 2025, Prime Video Sport, Jim Beam and Qatar Airways.
This is a board-level role that drives the agency’s growth through social, content and influence. You’ll lead a team of 45+ people across global markets, report directly to the Founders, and own all social, content and influencer programme output. Your job is to build the content capabilities that make 50 Sport distinctive, expand into new markets and services. The agency is growing; new clients, new markets, new specialisms. You’ll define the role the content and influence department plays to enable that growth.
What You’ll Do
- Lead the Head of Social Media & Content and 45+ people globally.
- Execute the vision for how 50 Sport competes, wins, and becomes famous.
- Drive it relentlessly across the organisation.
- Set goals, shape culture, develop talent. Be the leader people want to work for.
- Own all social media, content and influencer programme output, quality, and performance. Your standards set the bar across the agency.
- Build best-in-class influencer and creator capability. Define what this means for 50 Sport and for our clients.
- Make the agency famous. Award-winning work. Thought leadership. Case studies that attract clients. A reputation that attracts talent.
- Lead content innovation. Cultural IP content, AI applications, emerging formats. Stay ahead of what’s next.
- Define the content frameworks and standards that stretch across markets and clients. Ensure we deliver at the level our clients expect, consistently.
- Present to the ELT and Founders every six months with strategy updates, growth opportunities, and performance data.
- Lead the content and influence direction for successful new business pitches.
- Drive financial growth. Identify new products and services. Build offerings clients want. Grow revenue through content and influence.
- Champion cross-departmental collaboration. Work with peers (Executive Creative Director and Executive Client & Operations Director) and all teams to ensure content and influence drive every pitch and programme.
- Build and maintain senior-level client relationships, acting as the executive lead on the agency’s most significant accounts.
About You
- You’ve led significant content or social teams at agency or brand level.
- You’ve managed large teams of people.
- You understand how content drives growth.
- You’re ambitious, commercially minded, and you stay hands-on with the work that matters.
- Attributes: Strategic leader, ambitious builder, culture expert, commercially minded, systems thinker, relationship master.
- You have proven experience building and scaling content teams that make work the internet cares about.
- You understand the creator landscape and can activate it strategically.
- You’re deeply embedded in sports entertainment culture. You see opportunities where others don’t. You understand what makes culture land.
- You’re commercially ambitious. You identify new revenue opportunities. You understand how to grow business through what you build.
- You’re confident presenting to founders and senior leadership. You can challenge thinking, defend your position, and secure buy‑in.
- You have successful experience running new business pitches. You position content as a value driver. You win clients.
- You have a deep understanding of all major social platforms – their formats, algorithms, audiences and the creative strategies that drive growth across each.
- You’re data‑informed. You use performance data to guide decisions, improve output, and understand what metrics matter.
- You’re naturally curious about innovation. Emerging formats, new technologies, AI applications, cultural shifts. You want to stay ahead.
- You believe in making work that matters. You’re passionate about representation, emerging talent, and women’s sport.
How We Work
Leading at pace. Full‑time, based in the UK with regular access to the London office. You’ll collaborate across the ELT and Founders. Your working pattern is driven by the business agenda and the opportunities in front of us.
Winning Together
We believe in winning not as a slogan, but as a standard. If we help you win, we win.
Benefits
- Hybrid working with flexible working hours
- 23 days holiday (+ additional 1 day for each year of service, capped at 5)
- Employee Assistance Programme
- Your birthday off
- Agency Christmas close down
- Paid 4-week sabbatical after 5 years’ service
Executive Social Media and Content Director in London employer: 50 Sport
At 50 Sport, we pride ourselves on being an exceptional employer that champions creativity and collaboration in the heart of the sports entertainment industry. Our vibrant work culture fosters personal growth through diverse training opportunities and a supportive team environment, all while engaging with some of the biggest names in darts. With flexible working hours, generous holiday allowances, and unique perks like a paid sabbatical after five years, we ensure our employees feel valued and inspired to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Social Media and Content Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 50 Sport and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 50 Sport are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 50 Sport on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 50 Sport. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Executive Social Media and Content Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 50 Sport. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 50 Sport:Show us that you’ve done your homework! In your application, briefly mention what you admire about 50 Sport’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 50 Sport
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 50 Sport will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 50 Sport, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
