About the company:
50 Sport is The Sports Entertainment Agency.
We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide. Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Qatar Airways, Ferrari F1 Team, FIFA, Prime Video Sport, DHL, and Jim Beam.
About the role:
This is an exciting opportunity to join our Strategy & Performance team as a Brand Strategy Director, helping us shape and lead our strategic offering and the value we bring to our clients. You'll play a senior role in shaping how we think, how we work with clients and how we bring strategy into the wider agency. This role is for an initial 3-month FTC with the possibility to extend to full-time.
We're looking for someone who can operate beyond the immediate brief, someone who wants to understand the wider business and brand challenge, identify what needs to change, and determine the strategic role that communications can play in getting there.
You'll work across major global brands, sports properties and entertainment platforms, developing integrated strategies. This could mean defining a brand's strategic direction, changing perceptions or shifting how a brand is understood, developing a new proposition, shaping a partnership strategy, building an audience framework, determining the role of different communications channels, or creating a broader strategic narrative that brings products, content, social, partnerships and experiences together. You'll be comfortable taking a complex client challenge and turning it into a clear strategic direction that teams can understand, act on and build from.
Above all, you'll bring relentless curiosity, commercial thinking and a passion for understanding how brands can create meaningful connections with audiences through sport, entertainment and culture.
You'll be joining a team that believes strategy should make every decision smarter, challenging assumptions, finding the insight that changes the brief, turning ambiguity into clear direction and connecting audience behaviour to commercial opportunity.
- 8+ years' experience in brand strategy, strategic planning, consultancy or a similar role, ideally within an agency environment
- Commercially astute, with the ability to understand the business problem behind a communications challenge
- Proven ability to take a complex or ambiguous client challenge and turn it into a clear strategic direction
- Strong understanding of how different communications channels and disciplines can work together to achieve different objectives
- Able to connect business objectives, brand, audience and culture into a coherent strategic point of view
- Strong presentation and storytelling skills, with the ability to make complex strategic thinking clear and persuasive
- An excellent strategic writer who can make complex thinking clear, compelling and actionable
- Comfortable facilitating workshops and bringing different stakeholders together around a common challenge
- Naturally curious and interested in what is happening across sport, entertainment, culture, business and technology
- Motivated by collaboration and able to work effectively across multiple agency disciplines
- Able to balance strategic depth with pace, pragmatism and delivery
- Proven ability to lead complex strategic engagements from problem definition through to strategic direction and delivery
- Experience influencing senior client stakeholders and shaping strategic decisions beyond the marketing or communications brief
- Someone who challenges constructively, asks the difficult questions and isn't afraid to reframe the problem when there is a better question to solve
- You naturally look beyond the brief, bringing the outside world of culture, audiences, competitors, platforms and trends, into the room
- Passionate about the role that sport, entertainment and culture can play in building brands and driving business growth
Desirable:
- Experience working across international markets
- Experience in brand transformation or repositioning
- Experience across both B2C and B2B audiences
- Experience working with major sports partnerships
Brand Strategy Director - (3-month Fixed Term Contract) in London employer: 50 Sport
At Description50 Sport, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our team thrives on creativity and collaboration, offering ample opportunities for professional growth while working with prestigious clients in the sports and entertainment sectors. Located in a vibrant area, we provide a stimulating environment where passion for sport and innovation drives our success, making it a rewarding place to build your career.
