At a Glance
- Tasks: Lead influencer partnerships and community events to elevate our fashion brand.
- Company: Join a vibrant fashion destination with a creative and collaborative culture.
- Benefits: Enjoy flexible hours, 25 days holiday, and a birthday day off!
- Other info: Work hybrid with a supportive team and exciting career growth opportunities.
- Why this job: Make an impact in the fashion industry while building authentic community connections.
- Qualifications: Experience in influencer marketing and a passion for fashion is essential.
The predicted salary is between 36000 - 60000 £ per year.
The PR, Influencer and Events Lead will be responsible for developing and executing influencer partnerships, community engagement initiatives and brand events. You will work closely with the marketing and creative teams to deliver campaigns that inspire our audience and strengthen our position as a leading fashion destination.
Your Mission
- Build and manage relationships with influencers, creators and brand ambassadors to deliver engaging and authentic campaigns.
- Oversee influencer outreach, negotiation, contracts and campaign reporting to ensure measurable impact and strong ROI.
- Develop a calendar of influencer collaborations, product seeding and social content activations that reflect brand values and seasonal priorities.
- Plan and deliver community events including product launches, pop ups and experiential activations that drive brand awareness and customer loyalty.
- Manage event logistics including venue sourcing, supplier management, guest lists, budgets and on site execution.
- Work with PR and social media teams to maximise event exposure across owned and earned channels.
- Monitor influencer and event performance, producing regular reports and insights to inform strategy and continuous improvement.
- Stay ahead of trends in influencer marketing, social platforms and event innovation within the fashion industry.
Key Performance Indicators
- Growth of influencer and creator network measured by number and quality of new relationships established each quarter.
- Engagement rates, reach and impressions generated from influencer campaigns against agreed benchmarks.
- ROI on influencer collaborations based on conversion, sales uplift and cost efficiency.
- Number of successful brand events delivered on time and within budget each year.
- Event attendance levels and post event engagement across social and press coverage.
- Increase in community growth and retention through influencer led and event based initiatives.
- Monthly reporting accuracy and ability to provide actionable insights from campaign and event data.
Qualifications
- Proven experience in influencer marketing, community management or event management within fashion, lifestyle or ecommerce.
- Strong network of influencers and an understanding of the creator landscape across Instagram, TikTok, YouTube and emerging platforms.
- Excellent project management skills with the ability to manage multiple campaigns and events simultaneously.
- Creative thinker with strong communication and negotiation skills.
- Highly organised with attention to detail and a results driven mindset.
- Passionate about fashion, culture and building authentic community connections.
- Proven track record driving brand awareness, community engagement and retention.
- Excellent verbal and written communication skills.
Benefits
- Birthday day off.
- 25-day holiday.
- Flexible hours.
- Vibrant team.
- 40% off staff discount.
- Team socials.
- Competitions.
- Hybrid working - 4 days in the Altrincham office.
Social & Influencer Marketing Lead in Altrincham employer: 4th & Reckless
Join a vibrant team in Altrincham as a Social & Influencer Marketing Lead, where you'll have the opportunity to shape authentic campaigns and community engagement initiatives within the dynamic fashion industry. With benefits like flexible hours, a generous holiday allowance, and a 40% staff discount, we prioritise employee well-being and work-life balance while fostering a culture of creativity and collaboration. Our commitment to professional growth ensures that you will thrive in an environment that values innovation and community connections.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Influencer Marketing Lead in Altrincham
✨Tip Number 1
Network like a pro! Get out there and connect with influencers, creators, and industry folks. Attend events, join online communities, and don’t be shy to slide into DMs. Building those relationships can open doors for collaborations that really resonate.
✨Tip Number 2
Show off your creativity! When you’re pitching ideas or discussing campaigns, think outside the box. Bring fresh concepts to the table that align with brand values and seasonal trends. We love seeing innovative approaches that can make a real impact.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s hot in influencer marketing and social media. Follow industry leaders, read up on the latest strategies, and adapt your approach accordingly. This will help us stay ahead of the game and keep our campaigns relevant.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get noticed by our team. Make sure your application reflects your passion for fashion and community engagement. We’re excited to see how you can contribute to our vibrant team!
We think you need these skills to ace Social & Influencer Marketing Lead in Altrincham
Some tips for your application 🫡
Show Your Passion for Fashion:When writing your application, let your love for fashion shine through! Share experiences that highlight your enthusiasm for the industry and how it aligns with our brand values. We want to see your personality and creativity!
Highlight Your Influencer Network:Make sure to mention any connections you have with influencers or creators. We’re looking for someone who can build relationships, so share examples of past collaborations or partnerships that demonstrate your ability to engage effectively.
Be Detail-Oriented:In your application, pay attention to the details. Whether it's your CV or cover letter, make sure everything is polished and free of errors. We appreciate a results-driven mindset, so show us you can manage multiple tasks with precision!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our vibrant team!
How to prepare for a job interview at 4th & Reckless
✨Know Your Influencers
Before the interview, research the influencers and creators that align with the company's brand values. Be ready to discuss how you would approach building relationships with them and what strategies you would use to engage their audiences.
✨Showcase Your Event Management Skills
Prepare examples of past events you've managed, focusing on logistics, budgeting, and execution. Highlight any challenges you faced and how you overcame them, as this will demonstrate your problem-solving abilities and attention to detail.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in influencer marketing and social media platforms. Bring insights to the table during your interview about emerging platforms or successful campaigns in the fashion industry that you admire.
✨Be Results-Driven
Be prepared to discuss how you measure success in influencer campaigns and events. Share specific metrics you've used in the past, such as engagement rates or ROI, and how you’ve used data to inform your strategies.
