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- Tasks: Lead social media strategy and collaborate with creative teams to enhance brand presence.
- Company: Dynamic brand-focused company with a vibrant team culture.
- Benefits: Enjoy flexible hours, 25 days holiday, birthday off, and staff discounts.
- Why this job: Shape innovative social strategies and make a real impact on brand engagement.
- Qualifications: Experience in social media marketing and strong leadership skills required.
- Other info: Hybrid working model with opportunities for team socials and career growth.
The predicted salary is between 36000 - 60000 £ per year.
As Social & Content Lead, you will work with the Brand Marketing and Creative teams to align on social messaging, regularly providing reports and presenting to CEO.
Your Mission
- Build and shape a cross-channel social media strategy directly aligned with brand goals, alongside key internal stakeholders (PR & Influencer, Creative and Brand Marketing teams).
- Grow brand presence across existing and emerging social platforms by exploring innovative approaches and bringing to life social firsts.
- Support key brand moments and campaigns with pioneering social initiatives.
- Collaborate with PR and Influencer team to continuously build our community on social, through collaborations, partnerships, influencers and editorial.
- Ownership of social media processes, content, copy, layout approvals and release with internal stakeholders.
- Share deep social platform expertise, learnings, trends, formats, nuances - develop industry first ideas, innovate and scale.
- Oversee integration of social analytics tools and develop measurement dashboard alongside central and local marketing teams.
- Develop clear and measurable KPIs, implement performance metrics and goals with ongoing optimisations.
- Regular performance reviews: content, audience, social listening tools, competitors.
- Develop weekly and monthly recaps of learnings and results; generating and understanding reporting with the ability to read data and turn it into useful insights.
- Build new processes and improve social operations, evaluating and implementing best practice.
- Evaluate new channels and explore new behaviours, trends and formats to continuously enhance our brand engagement, customer and follower connection and interactivity.
- Manage a small team of social media experts at HQ.
Social Content
- Working directly with our Creative teams, you will be responsible for seeking content approvals and making the necessary edits to bring the brands vision and creative direction to life on social channels.
- Oversee management of social content briefs submitted to Creative team to implement a strategic approach to content mix (brand, product, press, UGC, etc).
- In partnership with Creative team, build social rollouts with a hybrid data/creative approach for upcoming campaign(s) and on all the social content pre and post shoots.
- Support with coordination of content across other digital departments that will utilise social content (Digital, Paid Media, CRM, Website/E-Commerce).
Requirements
- Strong leadership qualities, able to drive change and lead teams with can do attitude.
- Ability to adapt, learn quickly, be resourceful and under pressure to meet deadline.
- Experience prioritizing tasks, managing deadlines, adapting with changing priorities, and balancing short-term needs with long-term strategic initiatives.
- Demonstrable experience in driving social media channels through organic and paid tactics.
- Experience building social first content to drive engagement, acquire new followers and generate brand heat focused on Instagram and TikTok.
- Proven track record of defining, implementing, and delivering social plans as well as delivering success at scale.
- Bachelor's degree in marketing and significant experience in Social and Digital Marketing.
- Proven track record driving brand awareness, consumer acquisition, engagement, and retention.
- Excellent communication and English writing skills.
Benefits
- Birthday day off
- 25-day holiday
- Flexible hours
- Vibrant team
- 40% off staff discount
- Team socials
- Free Parking
- Competitions
- Hybrid working - 4 days in the Altrincham office
Social & Content Lead in Altrincham employer: 4th & Reckless
Contact Detail:
4th & Reckless Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Content Lead in Altrincham
✨Tip Number 1
Get your social media game on point! Showcase your expertise by sharing insights and trends on platforms like Instagram and TikTok. This not only highlights your skills but also shows us that you’re in tune with the latest social strategies.
✨Tip Number 2
Network like a pro! Connect with industry folks, attend events, and engage with influencers. Building relationships can open doors and give you insider info about opportunities that might not be advertised.
✨Tip Number 3
Be ready to present your ideas! When you land an interview, come prepared with a mini social strategy or campaign idea. This shows us your proactive approach and how you can contribute to our brand goals right from the start.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way for us to see your application and get you into the mix. Plus, it shows you’re serious about joining our vibrant team!
We think you need these skills to ace Social & Content Lead in Altrincham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social & Content Lead role. Highlight your experience with social media strategies and how you've driven engagement in previous roles. We want to see how you align with our brand goals!
Show Off Your Creativity: This role is all about innovative approaches, so don’t hold back! Include examples of past campaigns or content you've created that showcase your creative flair. We love seeing how you can bring ideas to life!
Be Data-Driven: Since you'll be overseeing social analytics, it’s crucial to demonstrate your ability to turn data into insights. Share any experiences where you've used metrics to optimise social strategies. We’re keen on candidates who can blend creativity with analytics!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at 4th & Reckless
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and features on platforms like Instagram and TikTok. Be ready to discuss how you’ve used these tools in past roles to drive engagement and brand awareness.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams or projects in the past. Highlight your ability to adapt and drive change, especially under pressure. This will demonstrate that you can manage a small team effectively.
✨Bring Data to the Table
Be ready to talk about how you’ve used social analytics tools to measure success. Discuss specific KPIs you’ve set and how you’ve optimised strategies based on data insights. This shows you can turn numbers into actionable strategies.
✨Collaborate and Communicate
Think of examples where you’ve worked closely with creative teams or other departments. Emphasise your communication skills and how you’ve successfully coordinated content across various channels to achieve brand goals.
