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- Tasks: Lead and scale the marketing engine for a trendy fashion brand.
- Company: Join a dynamic team at 4th & Reckless, a leading fashion brand.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape brand identity and connect with a vibrant community through innovative marketing.
- Qualifications: Extensive marketing experience, especially in fashion, and strong leadership skills.
- Other info: Fast-paced environment perfect for creative thinkers who thrive on collaboration.
The predicted salary is between 48000 - 84000 ÂŁ per year.
About the role: The Head of Marketing will own, evolve and scale the 4th & Reckless marketing engine. Leading and overseeing our Social Media, Community, Influencer, Events, Partnerships & Collaborations functions, this role is responsible for amplifying our brand awareness, ensuring consistency and relevance across every touchpoint. As part of the Senior Leadership Team, you will work closely with our Head of Creative and Head of Brand & Design to build a unified brand expression, deliver culturally relevant storytelling, and drive meaningful connectivity with our audience. This is a pivotal role for a brand builder who thrives at the intersection of creativity, culture and commercial awareness.
Your Responsibilities:
- Brand & Marketing Strategy: Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless. Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design. Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives. Use cultural insights, social trends and competitive intelligence to inform forward‑thinking brand direction.
- Social & Content: Oversee social vision, content strategy and channel performance across all global platforms. Build an engaged, loyal community through best‑in‑class storytelling, platform innovation and two‑way communication. Set tone‑of‑voice and creative standards that ensure consistency and brand elevation.
- Influencer & Events: Lead influencer and creator strategy across tiers — from everyday advocates to top‑tier talent. Drive impactful seeding programs, paid collaborations and long‑term ambassador relationships. Ensure influencer partnerships deliver measurable brand heat, reach and authentic connection. Own the strategy and execution of brand events, activations and pop‑ups to drive buzz and emotional engagement.
- Partnerships & Collaborations: Identify and secure partnerships and collaborations that elevate brand perception and cultural relevance. Manage launch plans end‑to‑end, ensuring cross‑functional alignment and impact.
- Leadership & Team Management: Lead, inspire and develop a growing team across marketing disciplines. Foster a culture of experimentation, creativity and accountability. Partner closely with Creative, Design, E‑commerce and Product teams to deliver cohesive, insight‑driven campaigns. Own and manage the marketing budget, ensuring efficient investment and measurable ROI.
- Performance & Insights: Use analytics, customer data and market insights to refine strategies and optimise performance. Report on KPIs related to brand growth, engagement, community, influencer ROI and event success.
About You:
- Extensive experience in brand or marketing roles, ideally in fashion and lifestyle brands.
- Strong strategic thinker with a proven track record of building brand heat and community.
- Deep understanding of social media culture, digital landscapes and influencer ecosystems.
- Strong taste level and ability to balance creative ambition with commercial goals.
- Experience leading teams and working cross‑functionally at a senior level.
- Confident communicator with the ability to sell ideas, inspire teams and manage multiple stakeholders.
- Thrives in a fast‑paced, dynamic and entrepreneurial environment.
Head of Marketing in Altrincham employer: 4th & Reckless
Contact Detail:
4th & Reckless Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Altrincham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it relevant to the role you’re after.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand voice, and come armed with ideas on how you can elevate their marketing strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your passion for the brand and how you can help amplify our marketing engine. Let’s make magic happen together!
We think you need these skills to ace Head of Marketing in Altrincham
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for 4th & Reckless shine through. We want to see how much you love our brand and how you can contribute to its growth. Share specific examples of what excites you about our marketing approach!
Tailor Your Experience: Make sure to highlight your relevant experience in brand and marketing roles, especially in fashion and lifestyle. We’re looking for someone who can demonstrate a strong strategic mindset, so connect your past achievements to the responsibilities outlined in the job description.
Be Creative with Your Application: Since this role is all about creativity and culture, don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your ideas, we want to see your creative flair that aligns with our brand's tone.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at 4th & Reckless
✨Know Your Brand Inside Out
Before the interview, dive deep into 4th & Reckless. Understand their brand values, recent campaigns, and social media presence. Be ready to discuss how you can amplify their brand awareness and connect with their audience through innovative strategies.
✨Showcase Your Strategic Thinking
Prepare to share specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your experience with brand positioning and how you've used cultural insights to inform your decisions. This will demonstrate your ability to lead the marketing engine effectively.
✨Engage with Their Community
Familiarise yourself with 4th & Reckless's community engagement efforts. Think about how you can build on their existing relationships with influencers and create impactful events. Bring ideas to the table that show your understanding of community building and storytelling.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with various teams, prepare to discuss your experience in cross-functional collaboration. Share how you've successfully partnered with creative, design, and e-commerce teams to deliver cohesive campaigns that drive results.
