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For Companies At a Glance
- Tasks: Lead the e-commerce strategy and enhance customer experience for 4th & Reckless.
- Company: Join a dynamic fashion brand focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact in the fast-paced world of e-commerce and fashion.
- Qualifications: Experience in e-commerce trading and strong analytical skills required.
- Other info: Collaborative environment with great potential for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
About the role
As the Ecommerce Lead, you will own the day-to-day performance and experience of the 4th & Reckless online business. You’ll be responsible for driving commercial results while continuously improving the customer journey, onsite experience, and conversion performance. This role blends e-commerce trading, UX-led optimisation, and platform execution, working cross-functionally to ensure products, campaigns, and content are delivered seamlessly and in a way that serves both the customer and the business. This role suits someone who is commercially minded, analytical, and experience‑led, with a strong understanding of how trading, merchandising, and site experience work together.
Key Responsibilities
- E-Commerce Performance & Trading
- Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets.
- Analyse performance across product, traffic, onsite behaviour, and marketing channels to identify growth opportunities.
- Own and deliver the digital trading calendar, ensuring launches, promotions, and drops are executed with the customer journey in mind.
- Site Experience, UX & Optimisation
- Take ownership of the onsite customer journey, ensuring navigation, PLPs, PDPs, checkout, and mobile experience are optimised for conversion.
- Identify and implement UX and CRO improvements, using data, insight, and testing to enhance engagement and reduce friction.
- Lead A/B testing and continuous optimisation initiatives in partnership with internal teams and external partners.
- Site Management & Merchandising
- Work closely with the Ecom Merchandiser to optimise category structure, product, and onsite storytelling.
- Ensure product pages are fully enriched with high-quality imagery, copy, sizing, and fit information to support performance.
- Manage promotional setup, onsite messaging, and banners to ensure smooth and accurate execution.
- Customer Experience & Operations
- Lead and manage the Customer Care team, ensuring a consistent and seamless customer experience.
- Use customer feedback, service data, and pain points to inform improvements across the site and journey.
- Oversee product uploads, inventory accuracy, and pricing integrity, ensuring operational excellence.
- Cross-Functional Collaboration
- Partner with Marketing to align campaigns, storytelling, and acquisition strategies with onsite performance and conversion goals.
- Collaborate with Buying & Merchandising to highlight bestsellers, key drops, and inventory priorities.
- Work with Creative to ensure product presentation and content are optimised for both brand and performance.
- Reporting & Insights
- Deliver weekly and monthly performance reporting across commercial KPIs and experience metrics.
- Translate insight into clear actions and recommendations to continuously improve trading performance and customer experience.
About You
Essential
- Experience in an e-commerce trading, digital merchandising, or e-commerce optimisation role, ideally within fashion or consumer retail.
- Strong analytical capability with hands‑on experience using Google Analytics / GA4, Shopify analytics, and trading reports.
- Solid understanding of UX, CRO, and digital customer journeys, and how they drive commercial outcomes.
- Comfortable balancing commercial priorities with experience‑led improvements.
- Confident working cross‑functionally in a fast‑paced environment.
- Strong communication skills and attention to detail.
Preferred
- Experience working with Shopify Plus.
- Understanding of SEO fundamentals.
- Exposure to email and CRM platforms (e.g. Klaviyo).
Ecommerce Lead in Altrincham employer: 4th & Reckless
Contact Detail:
4th & Reckless Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Lead in Altrincham
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your e-commerce projects, analytics insights, or UX improvements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s online presence. Understand their customer journey, site performance, and any recent campaigns. This will help you tailor your answers and show that you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Ecommerce Lead in Altrincham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Ecommerce Lead role. Highlight your experience in e-commerce trading and optimisation, and don’t forget to mention any relevant tools like Google Analytics or Shopify that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your analytical skills and how you've improved customer journeys in past roles. Make it personal and show us why you're excited about joining StudySmarter.
Showcase Your Achievements: When detailing your experience, focus on specific achievements. Did you boost conversion rates or improve site performance? Quantify your successes to give us a clear picture of your impact.
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep track of applications and ensures you get the best experience. Plus, it shows us you’re genuinely interested in being part of the StudySmarter team.
How to prepare for a job interview at 4th & Reckless
✨Know Your Numbers
As an Ecommerce Lead, you'll need to demonstrate your analytical skills. Brush up on key performance metrics like conversion rates, average order value, and customer acquisition costs. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your UX Knowledge
Since the role involves optimising the customer journey, be prepared to talk about specific UX improvements you've implemented. Bring examples of A/B tests you've conducted and the results they yielded. This will show your hands-on experience and understanding of user behaviour.
✨Collaboration is Key
This position requires cross-functional teamwork, so highlight your experience working with different departments. Share examples of how you've partnered with marketing, merchandising, or creative teams to achieve common goals. This will demonstrate your ability to work in a fast-paced environment.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills. Prepare for scenarios where you might need to balance commercial priorities with customer experience. Think of past challenges you've faced and how you navigated them, showcasing your strategic thinking and adaptability.
