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- Tasks: Lead influencer partnerships and community events to elevate our fashion brand.
- Company: Join a vibrant fashion destination with a creative and collaborative team.
- Benefits: Enjoy flexible hours, 25 days holiday, and a birthday day off.
- Why this job: Make a real impact in the fashion industry while building authentic connections.
- Qualifications: Experience in influencer marketing and event management is essential.
- Other info: Work hybrid with a dynamic team and enjoy 40% staff discount.
The predicted salary is between 36000 - 60000 £ per year.
The PR, Influencer and Events Lead will be responsible for developing and executing influencer partnerships, community engagement initiatives and brand events. You will work closely with the marketing and creative teams to deliver campaigns that inspire our audience and strengthen our position as a leading fashion destination.
Your Mission
- Build and manage relationships with influencers, creators and brand ambassadors to deliver engaging and authentic campaigns.
- Oversee influencer outreach, negotiation, contracts and campaign reporting to ensure measurable impact and strong ROI.
- Develop a calendar of influencer collaborations, product seeding and social content activations that reflect brand values and seasonal priorities.
- Plan and deliver community events including product launches, pop ups and experiential activations that drive brand awareness and customer loyalty.
- Manage event logistics including venue sourcing, supplier management, guest lists, budgets and on site execution.
- Work with PR and social media teams to maximise event exposure across owned and earned channels.
- Monitor influencer and event performance, producing regular reports and insights to inform strategy and continuous improvement.
- Stay ahead of trends in influencer marketing, social platforms and event innovation within the fashion industry.
Key Performance Indicators
- Growth of influencer and creator network measured by number and quality of new relationships established each quarter.
- Engagement rates, reach and impressions generated from influencer campaigns against agreed benchmarks.
- ROI on influencer collaborations based on conversion, sales uplift and cost efficiency.
- Number of successful brand events delivered on time and within budget each year.
- Event attendance levels and post event engagement across social and press coverage.
- Increase in community growth and retention through influencer led and event based initiatives.
- Monthly reporting accuracy and ability to provide actionable insights from campaign and event data.
Qualifications
- Proven experience in influencer marketing, community management or event management within fashion, lifestyle or ecommerce.
- Strong network of influencers and an understanding of the creator landscape across Instagram, TikTok, YouTube and emerging platforms.
- Excellent project management skills with the ability to manage multiple campaigns and events simultaneously.
- Creative thinker with strong communication and negotiation skills.
- Highly organised with attention to detail and a results driven mindset.
- Passionate about fashion, culture and building authentic community connections.
- Proven track record driving brand awareness, community engagement and retention.
- Excellent verbal and written communication skills.
Benefits
- Birthday day off.
- 25-day holiday.
- Flexible hours.
- Vibrant team.
- 40% off staff discount.
- Team socials.
- Competitions.
- Hybrid working - 4 days in the Altrincham office.
PR, Influencer & Events Lead in Altrincham employer: 4Th & Reckless Uk
Contact Detail:
4Th & Reckless Uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR, Influencer & Events Lead in Altrincham
✨Network Like a Pro
Get out there and connect with influencers, creators, and industry folks. Attend events, join online communities, and don’t be shy about reaching out on social media. Building those relationships can open doors to opportunities you didn’t even know existed!
✨Show Off Your Skills
When you get the chance to chat with potential employers or collaborators, make sure to highlight your project management skills and any successful campaigns you've run. Share specific examples that demonstrate your ability to drive engagement and ROI – numbers speak volumes!
✨Stay Ahead of the Game
Keep an eye on the latest trends in influencer marketing and event management. Follow industry leaders, read up on new platforms, and be ready to discuss how you can bring fresh ideas to the table. Being knowledgeable will set you apart from the competition!
✨Apply Through Our Website
If you’re keen on joining our vibrant team, make sure to apply through our website. It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive about their job search!
We think you need these skills to ace PR, Influencer & Events Lead in Altrincham
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how you connect with the industry and what inspires you. Share any relevant experiences that highlight your enthusiasm and understanding of current trends.
Highlight Your Influencer Network: Make sure to mention any connections you have with influencers or creators. We’re looking for someone who can build relationships, so if you've got a strong network, flaunt it! Include examples of past collaborations or campaigns you've managed.
Be Organised and Detail-Oriented: In your application, demonstrate your project management skills. We need someone who can juggle multiple events and campaigns, so share how you keep everything on track. A little insight into your organisational methods can go a long way!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. We want to see how your skills and experiences align with what we’re looking for, so make it personal and relevant.
How to prepare for a job interview at 4Th & Reckless Uk
✨Know Your Influencers
Before the interview, research the influencers and creators that align with the company's brand values. Be ready to discuss how you would approach building relationships with them and what strategies you would use to engage their audiences.
✨Showcase Your Event Management Skills
Prepare examples of past events you've managed, focusing on logistics, budgeting, and execution. Highlight any challenges you faced and how you overcame them, as this will demonstrate your problem-solving abilities and attention to detail.
✨Stay Trendy
Familiarise yourself with the latest trends in influencer marketing and event management within the fashion industry. Bring up recent campaigns or events that inspired you and explain why they resonated with you during the interview.
✨Data-Driven Insights
Be prepared to discuss how you measure the success of influencer campaigns and events. Share specific metrics you've used in the past, such as engagement rates or ROI, and how you leverage data to inform future strategies.
