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- Tasks: Lead and scale the marketing engine for a trendy fashion brand.
- Company: Join a dynamic team at 4th & Reckless, known for creativity and culture.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Be a pivotal force in shaping brand identity and community engagement.
- Qualifications: Extensive marketing experience, especially in fashion, with strong leadership skills.
- Other info: Fast-paced environment perfect for innovative thinkers and brand builders.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About the role: The Head of Marketing will own, evolve and scale the 4th & Reckless marketing engine. Leading and overseeing our Social Media, Community, Influencer, Events, Partnerships & Collaborations functions, this role is responsible for amplifying our brand awareness, ensuring consistency and relevance across every touchpoint. As part of the Senior Leadership Team, you will work closely with our Head of Creative and Head of Brand & Design to build a unified brand expression, deliver culturally relevant storytelling, and drive meaningful connectivity with our audience. This is a pivotal role for a brand builder who thrives at the intersection of creativity, culture and commercial awareness.
Your Responsibilities:
- Brand & Marketing Strategy: Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless. Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design. Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives. Use cultural insights, social trends and competitive intelligence to inform forward‑thinking brand direction.
- Social & Content: Oversee social vision, content strategy and channel performance across all global platforms. Build an engaged, loyal community through best‑in‑class storytelling, platform innovation and two‑way communication. Set tone‑of‑voice and creative standards that ensure consistency and brand elevation.
- Influencer & Events: Lead influencer and creator strategy across tiers — from everyday advocates to top‑tier talent. Drive impactful seeding programs, paid collaborations and long‑term ambassador relationships. Ensure influencer partnerships deliver measurable brand heat, reach and authentic connection. Own the strategy and execution of brand events, activations and pop‑ups to drive buzz and emotional engagement.
- Partnerships & Collaborations: Identify and secure partnerships and collaborations that elevate brand perception and cultural relevance. Manage launch plans end‑to‑end, ensuring cross‑functional alignment and impact.
- Leadership & Team Management: Lead, inspire and develop a growing team across marketing disciplines. Foster a culture of experimentation, creativity and accountability. Partner closely with Creative, Design, E‑commerce and Product teams to deliver cohesive, insight‑driven campaigns. Own and manage the marketing budget, ensuring efficient investment and measurable ROI.
- Performance & Insights: Use analytics, customer data and market insights to refine strategies and optimise performance. Report on KPIs related to brand growth, engagement, community, influencer ROI and event success.
About You:
- Extensive experience in brand or marketing roles, ideally in fashion and lifestyle brands.
- Strong strategic thinker with a proven track record of building brand heat and community.
- Deep understanding of social media culture, digital landscapes and influencer ecosystems.
- Strong taste level and ability to balance creative ambition with commercial goals.
- Experience leading teams and working cross‑functionally at a senior level.
- Confident communicator with the ability to sell ideas, inspire teams and manage multiple stakeholders.
- Thrives in a fast‑paced, dynamic and entrepreneurial environment.
Head of Marketing in Altrincham employer: 4Th & Reckless Uk
Contact Detail:
4Th & Reckless Uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Altrincham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personal brand! Create a killer online presence that reflects your style and expertise. Use social media to share your insights on marketing trends, engage with brands you admire, and showcase your creativity. This will help you stand out when applying for roles like Head of Marketing.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research their recent campaigns, understand their brand voice, and think about how you can contribute to their marketing strategy. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can elevate our brand. Make sure to highlight your relevant experience and how you can drive community engagement and brand awareness in your application.
We think you need these skills to ace Head of Marketing in Altrincham
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for 4th & Reckless shine through! We want to see how much you love our brand and how you can contribute to its growth. Share specific examples of what excites you about our marketing approach.
Tailor Your Experience: Make sure to highlight your relevant experience in brand and marketing roles, especially in fashion and lifestyle. We’re looking for someone who can demonstrate a strong track record in building brand heat and community, so don’t hold back on those achievements!
Be Data-Driven: We love a good story, but we also want to see the numbers behind your successes. Include any analytics or insights that showcase how you've optimised performance in previous roles. This will show us that you can balance creativity with commercial awareness.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at 4Th & Reckless Uk
✨Know Your Brand Inside Out
Before the interview, dive deep into 4th & Reckless. Understand their brand values, recent campaigns, and social media presence. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your ability to use cultural insights and market trends to inform your decisions, as this is crucial for the Head of Marketing role.
✨Demonstrate Leadership Skills
Be ready to talk about your experience leading teams and fostering a creative culture. Share stories that illustrate how you've inspired your team and collaborated with other departments to achieve common goals, as this will resonate well with the senior leadership aspect of the position.
✨Engage with Questions
Prepare thoughtful questions that show your interest in the company's future and its marketing direction. Ask about their current challenges or upcoming campaigns, which will demonstrate your proactive mindset and strategic approach to the role.