At a Glance
- Tasks: Lead marketing strategy and drive product launches for innovative SaaS solutions.
- Company: Established tech business transitioning to a subscription-led model.
- Benefits: Competitive salary, career growth, and the chance to shape marketing strategies.
- Other info: Collaborate with senior stakeholders and support exciting transitions in the tech industry.
- Why this job: Make a real impact in a dynamic environment and lead a talented marketing team.
- Qualifications: Senior marketing leadership experience in B2B SaaS and strong product marketing skills.
The predicted salary is between 51750 - 63250 £ per year.
We are working with a well-established technology business that is continuing its transition towards a Saa S and subscription-led model.
They are looking for an experienced Head of Marketing to lead the marketing strategy and work closely with Sales, Product and Customer Success to support commercial growth.
Product Marketing will be central to the role, with responsibility for positioning, messaging, go-to-market activity, launches, customer adoption and sales enablement across a portfolio of software products.
Key responsibilities
- Develop and own the overall marketing strategy.
- Lead Product Marketing across positioning, messaging and go-to-market.
- Support product launches, pricing, packaging and subscription propositions.
- Drive demand generation, customer adoption, cross-sell, upsell and retention.
- Build buyer personas, competitive intelligence and sales enablement materials.
- Own brand positioning, communications and thought leadership.
- Improve marketing measurement, attribution and commercial reporting.
- Lead and develop the marketing team.
- Work closely with senior stakeholders across Sales, Product and Customer Success.
What we're looking for
- Senior marketing leadership experience within B2B Saa S or subscription software.
- Strong Product Marketing experience.
- Proven experience of positioning, messaging and go-to-market strategy.
- Experience supporting pipeline, ARR growth, adoption and retention.
- Strong knowledge of Saa S marketing metrics.
- Experience leading and developing marketing teams.
- Comfortable working with Executive and Board-level stakeholders.
Experience supporting a business through a transition to a recurring subscription model would be particularly valuable.
Experience within Fin Tech or another complex B2B software environment would be advantageous but is not essential.
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Head of Marketing in Birmingham employer: 4Square Recruitment Ltd
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 4Square Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 4Square Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 4Square Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 4Square Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 4Square Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 4Square Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about 4Square Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 4Square Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 4Square Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 4Square Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
