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For Companies At a Glance
- Tasks: Create engaging content and drive demand generation through innovative campaigns.
- Company: Join a forward-thinking cybersecurity company with a dynamic team.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact by transforming complex ideas into compelling content that drives engagement.
- Qualifications: 3-4 years in B2B marketing, strong content creation skills, and familiarity with HubSpot.
- Other info: Be part of a bold team that encourages creativity and new ideas.
The predicted salary is between 38000 - 42000 £ per year.
Location: Northampton (minimum one day per week in-office) with an ideal additional day per week in Tring
Salary: £38,000 - £42,000 per year
Start Date: ASAP
Overview
4Secure is seeking a Senior Demand Generation Executive with a strong content creation focus to drive awareness, engagement, and lead nurture across our priority markets. This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline. Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities
- Content strategy and creation
- Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging
- Translate technical and product-led input into clear, benefit-led content tailored to different audiences and stages of the buying journey
- Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities
- Repurpose long-form content into multiple formats to maximise reach and value
- Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing
- Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter)
- Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation
- Work closely with sales to ensure campaigns support discovery calls and pipeline progression
- Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring
- Work with Salesforce to ensure clean handover, visibility, and reporting on marketing-sourced leads
- Monitor content and campaign performance, using insight to refine messaging, formats, and targeting
- Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution
Skills & Experience
- 3 to 4 years’ B2B demand generation or content-led marketing experience, ideally within cybersecurity or a highly technical environment
- Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets
- Proven experience delivering campaigns across LinkedIn, email, and webinars
- Hands-on experience with HubSpot; Salesforce familiarity is an advantage
- Confident writing for different audiences, from technical practitioners to senior decision-makers
- Analytical mindset with the ability to optimise content and campaigns based on performance data
- Self-starter with a structured, delivery-focused approach and strong attention to detail
- Strong organisation skills with the ability to manage multiple projects at once
- Positive, proactive attitude with a willingness to try new ideas and push creative boundaries
- A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters
Senior Demand Generation Executive - Content in Tring employer: 4Secure Ltd
Contact Detail:
4Secure Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Generation Executive - Content in Tring
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend webinars, and join relevant groups. The more you engage, the more likely you are to hear about opportunities before they even hit the job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content pieces. This is your chance to demonstrate how you can turn complex topics into engaging content, just like we do at StudySmarter.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a role that excites you, drop a message to someone in the company. Express your interest and ask about the team culture or projects. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in demand generation and content marketing. Follow industry leaders, read blogs, and take online courses. This will not only boost your knowledge but also make you a more attractive candidate when applying through our website.
We think you need these skills to ace Senior Demand Generation Executive - Content in Tring
Some tips for your application 🫡
Show Off Your Content Skills: Make sure to highlight your content creation experience in your application. We want to see how you've turned complex topics into engaging pieces that resonate with different audiences. Don't hold back on showcasing your best work!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. Use the job description as a guide to align your skills and experiences with what we're looking for. This shows us you're genuinely interested and have done your homework.
Be Data-Driven: We love numbers! If you've used analytics to optimise your campaigns or content, make sure to include those details. Show us how your analytical mindset has led to successful outcomes in your previous roles.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you in the running for this exciting opportunity!
How to prepare for a job interview at 4Secure Ltd
✨Know Your Content Inside Out
Make sure you’re well-versed in the types of content you’ll be creating. Brush up on how to translate complex cybersecurity concepts into engaging material. Be ready to discuss examples of your previous work and how it drove demand generation.
✨Showcase Your Campaign Experience
Prepare to talk about specific demand generation campaigns you've executed, especially on platforms like LinkedIn and through webinars. Highlight your role in these campaigns and the results they achieved, as this will demonstrate your hands-on experience.
✨Familiarise Yourself with HubSpot and Salesforce
Since this role involves using HubSpot for marketing automation, make sure you understand its features. If you have experience with Salesforce, be prepared to discuss how you’ve used it to track leads and optimise campaigns.
✨Bring Your Bold Ideas
This company values a bold mindset, so don’t shy away from sharing creative ideas during your interview. Think about innovative content strategies or campaign concepts that could push boundaries and resonate with their target audience.
