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For Companies At a Glance
- Tasks: Create engaging content and drive campaigns to boost awareness and lead generation.
- Company: Join a dynamic cybersecurity firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact by transforming complex ideas into compelling content that resonates.
- Qualifications: 2-3 years in B2B marketing, strong writing skills, and a creative mindset.
- Other info: Exciting projects, supportive team, and a chance to push creative boundaries.
The predicted salary is between 28800 - 48000 £ per year.
Location: Northampton (minimum one day per week in-office) with an ideal additional day per week in Tring
Salary: Up to £40,000 per year, based on experience
Start Date: ASAP
Overview
4Secure is seeking a Content Executive to drive awareness, engagement, and lead nurture across our priority markets. This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline. Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities
- Content strategy and creation
- Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging
- Translate technical and product-led input into clear, benefit-led content tailored to different audiences and stages of the buying journey
- Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities
- Repurpose long-form content into multiple formats to maximise reach and value
- Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing
- Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter)
- Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation
- Work closely with sales to ensure campaigns support discovery calls and pipeline progression
- Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring
- Work with Salesforce to ensure clean handover, visibility, and reporting on marketing-sourced leads
- Monitor content and campaign performance, using insight to refine messaging, formats, and targeting
- Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution
Skills & Experience
- 2 to 3 years’ B2B demand generation or content-led marketing experience, ideally within cybersecurity or a highly technical environment
- Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets
- Proven experience delivering campaigns across LinkedIn, email, and webinars
- Hands-on experience with HubSpot; Salesforce familiarity is an advantage
- Confident writing for different audiences, from technical practitioners to senior decision-makers
- Analytical mindset with the ability to optimise content and campaigns based on performance data
- Self-starter with a structured, delivery-focused approach and strong attention to detail
- Strong organisation skills with the ability to manage multiple projects at once
- Positive, proactive attitude with a willingness to try new ideas and push creative boundaries
- A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters
Content Executive in Northampton employer: 4Secure Ltd
Contact Detail:
4Secure Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Executive in Northampton
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, join relevant groups, and engage in conversations. It’s all about who you know, and a friendly chat can sometimes lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content pieces. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Don’t just apply; follow up! After sending your application, drop a quick message to the hiring manager expressing your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Use our website to apply! We’ve got loads of resources to help you nail that interview. Check out our tips and tricks to prepare yourself and make a lasting impression.
We think you need these skills to ace Content Executive in Northampton
Some tips for your application 🫡
Show Off Your Content Skills: When you're applying, make sure to highlight your content creation experience. We want to see how you've turned complex topics into engaging pieces before, so share examples that showcase your writing flair and creativity!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in our job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Be Bold and Creative: We love a bit of creativity! Don’t be afraid to let your personality shine through in your application. Whether it’s a unique format or an engaging writing style, show us that you can think outside the box – we appreciate a bold mindset!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at 4Secure Ltd
✨Know Your Content Inside Out
Before the interview, make sure you’re well-versed in the types of content the company produces. Familiarise yourself with their blogs, LinkedIn posts, and any webinars they've hosted. This will not only show your genuine interest but also help you discuss how you can contribute to their content strategy.
✨Showcase Your Campaign Experience
Be ready to talk about specific demand generation campaigns you've worked on. Highlight your role in planning and executing these campaigns, especially if they involved LinkedIn or email marketing. Use metrics to demonstrate your success and how your contributions led to increased engagement or lead generation.
✨Demonstrate Your Analytical Skills
Since the role requires an analytical mindset, prepare examples of how you've used data to optimise content and campaigns. Discuss tools like HubSpot and Salesforce, and be ready to explain how you’ve monitored performance and made adjustments based on insights.
✨Embrace Your Bold Side
The company is looking for someone who isn’t afraid to push creative boundaries. Think of examples where you took risks in your content creation or campaign strategies. Share how those bold moves paid off, and express your willingness to try new ideas that could benefit their marketing efforts.
