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For Companies At a Glance
- Tasks: Create engaging content and drive campaigns to boost awareness and lead generation.
- Company: Join a dynamic cybersecurity firm focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact by transforming complex ideas into compelling content that resonates.
- Qualifications: 2-3 years in B2B marketing with strong content creation skills.
- Other info: Be part of a bold team that encourages creativity and new ideas.
The predicted salary is between 36000 - 60000 £ per year.
Overview
4Secure is seeking a Content Executive to drive awareness, engagement, and lead nurture across our priority markets. This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline.
Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities
- Content strategy and creation – Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging.
- Translate technical and product-led input into clear, benefit-led content tailored to different audiences and stages of the buying journey.
- Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities.
- Repurpose long-form content into multiple formats to maximise reach and value.
- Demand generation and campaigns – Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing.
- Webinar programme – Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter).
- Gated content initiatives – Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation.
- Collaboration with sales – Work closely with sales to ensure campaigns support discovery calls and pipeline progression.
- Marketing automation and optimisation
- HubSpot usage – Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring.
- Salesforce integration – Work with Salesforce to ensure clean handover, visibility, and reporting on marketing-sourced leads.
- Performance monitoring – Monitor content and campaign performance, using insight to refine messaging, formats, and targeting.
- Collaboration with SEO – Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution.
Skills & Experience
- 2 to 3 years' B2B demand generation or content-led marketing experience, ideally within cybersecurity or a highly technical environment.
- Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets.
- Proven experience delivering campaigns across LinkedIn, email, and webinars.
- Hands-on experience with HubSpot; Salesforce familiarity is an advantage.
- Confident writing for different audiences, from technical practitioners to senior decision-makers.
- Analytical mindset with the ability to optimise content and campaigns based on performance data.
- Self-starter with a structured, delivery-focused approach and strong attention to detail.
- Strong organisation skills with the ability to manage multiple projects at once.
- Positive, proactive attitude with a willingness to try new ideas and push creative boundaries.
- A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit 'necky' when it matters.
Content Executive in London employer: 4Secure Ltd
Contact Detail:
4Secure Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Executive in London
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with people in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. It’s all about building relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content pieces. This is your chance to demonstrate how you can turn complex ideas into engaging content, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Think about how you can contribute to their goals and come armed with ideas. We love candidates who can think outside the box and bring fresh perspectives!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Content Executive in London
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your relevant content creation experience!
Showcase Your Creativity: We love a bold mindset! When writing your application, let your personality shine through. Use engaging language and examples that demonstrate your ability to turn complex topics into accessible content. This is your chance to be a bit 'necky'!
Highlight Collaboration Skills: Since this role involves working closely with various teams, make sure to mention any past experiences where you collaborated effectively. We’re looking for someone who can bridge the gap between technical and non-technical audiences, so share those stories!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at 4Secure Ltd
✨Know Your Content Inside Out
Before the interview, make sure you’re well-versed in the types of content you’ll be creating. Brush up on how to translate complex cybersecurity concepts into engaging material. Be ready to discuss examples of your previous work and how it aligns with the role.
✨Showcase Your Campaign Experience
Prepare to talk about your experience with demand generation campaigns, especially on platforms like LinkedIn and through webinars. Have specific examples ready that demonstrate your ability to drive engagement and nurture leads effectively.
✨Familiarise Yourself with HubSpot and Salesforce
Since this role involves using HubSpot for marketing automation, it’s crucial to highlight your hands-on experience with it. If you’ve worked with Salesforce, mention how you’ve used it to track leads and optimise campaigns. If not, show your willingness to learn!
✨Be Bold and Creative
The company is looking for someone who isn’t afraid to push creative boundaries. Think of innovative ideas or strategies you could bring to the table. During the interview, don’t hesitate to share your bold ideas and how they could benefit the company’s content strategy.
