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- Tasks: Create engaging content and drive campaigns to boost awareness and lead generation.
- Company: Join a dynamic cybersecurity company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact by transforming complex ideas into compelling content that resonates.
- Qualifications: 2-3 years in B2B marketing with strong content creation skills.
- Other info: Be part of a bold team that encourages creativity and new ideas.
The predicted salary is between 30000 - 42000 £ per year.
4Secure is seeking a Content Executive to drive awareness, engagement, and lead nurture across our priority markets. This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline. Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities
- Content strategy and creation – Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging. Translate technical and product-led input into clear, benefit-led content tailored to different audiences and stages of the buying journey.
- Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities.
- Repurpose long-form content into multiple formats to maximise reach and value.
- Demand generation and campaigns – Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing.
- Webinar programme – Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter).
- Gated content initiatives – Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation.
- Collaboration with sales – Work closely with sales to ensure campaigns support discovery calls and pipeline progression.
- Marketing automation and optimisation – Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring.
- Salesforce integration – Work with Salesforce to ensure clean handover, visibility, and reporting on marketing-sourced leads.
- Performance monitoring – Monitor content and campaign performance, using insight to refine messaging, formats, and targeting.
- Collaboration with SEO – Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution.
Skills & Experience
- 2 to 3 years’ B2B demand generation or content-led marketing experience, ideally within cybersecurity or a highly technical environment.
- Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets.
- Proven experience delivering campaigns across LinkedIn, email, and webinars.
- Hands-on experience with HubSpot; Salesforce familiarity is an advantage.
- Confident writing for different audiences, from technical practitioners to senior decision-makers.
- Analytical mindset with the ability to optimise content and campaigns based on performance data.
- Self-starter with a structured, delivery-focused approach and strong attention to detail.
- Strong organisation skills with the ability to manage multiple projects at once.
- Positive, proactive attitude with a willingness to try new ideas and push creative boundaries.
- A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters.
Content Executive employer: 4Secure Ltd
Contact Detail:
4Secure Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Content Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces. Whether it's blogs, email campaigns, or social media posts, having tangible examples will help you stand out during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their goals, especially in demand generation and lead nurturing. We love candidates who come prepared!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for bold minds who aren’t afraid to push creative boundaries.
We think you need these skills to ace Content Executive
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, especially in content creation and demand generation.
Showcase Your Creativity: Don’t just list your experiences; tell us how you’ve turned complex topics into engaging content before. We love a bold mindset, so feel free to share any innovative ideas you've implemented in past roles!
Be Data-Driven: Highlight any experience you have with performance monitoring and optimisation. We’re keen on candidates who can use data to refine their content and campaigns, so show us how you’ve done this in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at 4Secure Ltd
✨Know Your Content Inside Out
Make sure you’re well-versed in the types of content you’ll be creating. Brush up on how to translate complex cybersecurity concepts into engaging material. Be ready to discuss examples of your previous work and how it aligns with the role.
✨Showcase Your Campaign Experience
Prepare to talk about your experience with demand generation campaigns, especially on platforms like LinkedIn and through webinars. Have specific examples ready that demonstrate your ability to drive engagement and nurture leads effectively.
✨Familiarise Yourself with HubSpot and Salesforce
Since this role involves using HubSpot for marketing automation, make sure you understand its features. If you have experience with Salesforce, highlight it! Being able to discuss how you’ve used these tools will set you apart.
✨Bring Your Bold Ideas
This company values a bold mindset, so don’t hold back on sharing your creative ideas during the interview. Think about innovative content strategies or campaign concepts you’d love to try, and be prepared to explain why they could work.
