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- Tasks: Lead shopper marketing plans for top brands and retail customers in a dynamic environment.
- Company: Join a leading FMCG known for its vibrant culture and innovative approach.
- Benefits: Enjoy a hybrid work model with competitive pay and the chance to make an impact.
- Why this job: Be at the forefront of shopper marketing, driving digital strategies and creative campaigns.
- Qualifications: Experience in FMCG grocery and shopper marketing is essential for this role.
- Other info: This is a short-term contract, perfect for those looking to gain valuable experience.
The predicted salary is between 57600 - 86400 £ per year.
Location – Greater London (Hybrid)
Salary – c£320 per day
Length – c.3 months
My client is a leading FMCG with a top tier culture. They require a Shopper Marketing Manager to develop & manage the delivery & execution of customer marketing plans across all brands/channels & retail customers, on a short term basis.
In this role you will be developing and implementing customer shopper plans by channel and customer that drive trial and repeat. You will be working closely with the marketing and brand teams to align shopper activation with ATL campaigns and category strategy.
You will be capturing and reviewing the execution of ROI on all shopper activity and making recommendations for improvement, as well as developing the core shopper marketing creative with agencies.
You will also be monitoring competitor shopper activation and creating best practice for in store and online campaigns, and developing positive working relationships with the retailer buying and category planning teams.
You will have full management of retail shopper marketing agency relationships for each customer (Dunnhumby, Nectar 360 etc), and be responsible for regularly sharing shopper activation updates & reports on all brands internally.
A key part of this role will be driving the digital agenda through through delivering a structured online activation plan, which is specific to each customer while aligning to wider brand messaging and overall strategy.
Fundamental to this role is experience in FMCG grocery within Shopper Marketing within the FMCG / Food Sector.
Shopper Marketing Manager - Grocery employer: 4P Connect
Contact Detail:
4P Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager - Grocery
✨Tip Number 1
Make sure to familiarize yourself with the latest trends in shopper marketing, especially within the FMCG grocery sector. Understanding what drives consumer behavior and how to effectively engage with them will set you apart.
✨Tip Number 2
Network with professionals in the FMCG industry, particularly those who have experience in shopper marketing. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Stay updated on your competitors' shopper activation strategies. Being able to discuss their approaches and how you can implement best practices will demonstrate your proactive mindset during interviews.
✨Tip Number 4
Prepare to discuss specific examples of successful shopper marketing campaigns you've been involved in. Highlighting your direct impact on ROI and customer engagement will showcase your expertise and value to potential employers.
We think you need these skills to ace Shopper Marketing Manager - Grocery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in shopper marketing, particularly within the FMCG grocery sector. Use specific examples that demonstrate your ability to develop and manage customer marketing plans.
Craft a Compelling Cover Letter: In your cover letter, emphasize your understanding of the role and how your skills align with the requirements. Mention your experience with digital activation plans and your ability to work closely with marketing and brand teams.
Showcase Your Results: When detailing your past roles, focus on quantifiable achievements. Discuss how you have driven trial and repeat purchases through effective shopper marketing strategies and any ROI metrics you can share.
Research the Company: Familiarize yourself with the company's brands and their current marketing strategies. This will help you tailor your application and show that you are genuinely interested in contributing to their success.
How to prepare for a job interview at 4P Connect
✨Showcase Your FMCG Experience
Make sure to highlight your previous experience in the FMCG grocery sector during the interview. Discuss specific projects where you developed shopper marketing plans and how they drove trial and repeat purchases.
✨Align with Brand Strategy
Demonstrate your understanding of how shopper activation aligns with ATL campaigns and category strategy. Be prepared to discuss examples of how you've successfully integrated these elements in past roles.
✨Discuss ROI Measurement
Be ready to talk about how you have captured and reviewed ROI on shopper activities. Share insights on how you made recommendations for improvement based on your findings.
✨Build Relationships
Emphasize your ability to develop positive working relationships with retailer buying and category planning teams. Provide examples of how you've successfully collaborated with agencies and internal teams to achieve marketing goals.
