Principal Experience Designer, AI Centre

About the Role

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life.

We are looking for a senior experience designer with a passion for creating memorable, intuitive and well‑crafted visitor experiences. In this design‑led role, you’ll help shape the AI Centre visitor experience, creating the visual systems, digital interactions and reusable assets that bring the Centre to life.

Our AI Centre is a purpose‑built environment designed to help customers experience, understand and apply AI in a meaningful way. We create reusable experiences, assets and activations that support customer conversations at scale, from digital interfaces and interactive journeys to visual storytelling and physical experience moments.

Responsibilities

• Shape how visitors see, feel, navigate and interact with the AI Centre.
• Work across spatial, digital and visual elements to create an experience system that makes AI feel clear, relevant and engaging.
• Design visitor‑facing experiences that can be used across a wide range of AI Centre visits, including interactive digital activations, touchscreen experiences, visual storytelling assets, environmental moments, navigation concepts and the look and feel of the Centre’s digital interfaces.
• Partner across experience strategy, engagement strategy, engineering and programme leadership to turn ideas into polished, reusable experiences.
• Bring structure to ambiguity, translate complex AI concepts into clear interactions and ensure that every visitor‑facing asset feels purposeful, consistent and carefully considered.
• Work closely with engineers and technical specialists to turn design concepts into working digital and interactive experiences.

Required Experience / Skills

• Significant experience in experience design, UI/UX design, service design, product design, interaction design, visual design or a related creative discipline.
• Proven ability to design end‑to‑end experiences across physical environments, digital interfaces and visual content.
• Strong portfolio of work showing high‑quality UI/UX, visual design, interaction design and user‑centred thinking.
• Experience creating design systems, visual languages, templates or interaction patterns that improve consistency across multiple touchpoints.
• Ability to translate complex ideas into simple, intuitive and engaging experiences.
• Strong understanding of user journeys, information architecture, visual hierarchy, accessibility and usability principles.
• Experience taking ideas from ambiguous briefs through to concepts, prototypes, designs and delivered experiences.
• Confident using modern design and prototyping tools such as Figma, Adobe Creative Cloud or similar.
• Strong communication skills, with the ability to explain design decisions clearly to technical and non‑technical stakeholders.
• Self‑motivated and organised, with the judgement and seniority to manage your own work, make sensible day‑to‑day decisions and know when to escalate or seek input.
• Comfortable collaborating with engineers, strategists, programme leads and subject‑matter experts to bring ideas to life.
• Interest in AI, emerging technology and how design can make complex concepts more understandable and engaging.

Preferred Experience / Skills

• Experience designing for interactive environments, innovation centres, executive briefing centres, experience centres, exhibitions, museums, retail spaces or other visitor‑facing environments.
• Experience designing touchscreen interfaces, kiosk experiences, interactive installations or large‑format digital displays.
• Familiarity with motion design, animation, video, spatial design or environmental graphics.
• Experience working with AI, CRM, data, enterprise technology or other complex B2B technology concepts.
• Experience collaborating with technical teams to move designs from concept into working digital products or interactive experiences.
• Understanding of Salesforce, Agentforce, Data 360 or the broader Salesforce platform would be beneficial, but is not essential.
• Experience creating assets that can be reused, adapted and scaled across different contexts.

Measures of Success

• Visitors experience the AI Centre as a joined‑up, polished and intentionally designed environment.
• Digital and interactive experiences are easy to use, visually strong and aligned with the Centre’s purpose.
• Activations and visitor‑facing assets feel consistent, useful and ready to support a wide range of visits.
• Early ideas are shaped into clear design concepts, practical direction and deliverable outcomes.
• The team benefits from stronger design systems, templates and patterns that improve consistency and speed.
• Stakeholders see the role as a trusted design partner who brings creativity, clarity and sound judgement.
• The Centre experience continues to improve through thoughtful iteration, feedback and experimentation.

Benefits

Unleash your potential: When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.