At a Glance
- Tasks: Drive revenue through innovative paid media strategies and collaborate with cross-functional teams.
- Company: Salesforce, the #1 AI CRM, leading workforce transformation.
- Benefits: Limitless career growth, competitive salary, and a supportive work-life balance.
- Other info: Inclusive workplace committed to equality and professional development.
- Why this job: Join a dynamic team and make a real impact in the world of AI and marketing.
- Qualifications: 5+ years in digital marketing with expertise in paid media acquisition.
The predicted salary is between 58500 - 71500 £ per year.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
The Role:
We are seeking a strategic and collaborative Paid Media Senior Analyst to drive revenue-based outcomes through high-impact media strategies aligned to our business priorities. This role will serve as a key partner for the EMEA Field Marketing team, Media Finance, and Media Intelligence teams to ensure cohesive planning, execution, and performance measurement of paid media campaigns. You will be responsible for building data-driven acquisition strategies, aligning messaging and content to customer journeys, and ensuring precision in audience targeting, market selection, budgeting, and forecasting.
Key Responsibilities
- Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.
- Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.
- Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.
- Create and manage forecasting and budget models to ensure efficient investment and scalable growth.
- Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.
- Translate business priorities into actionable media plans and performance KPIs.
- Build testing roadmaps to validate creative, messaging, and targeting hypotheses.
- Stay current on industry trends and emerging technologies to maintain a competitive edge.
Qualifications
- 5+ years of experience in digital marketing with a focus on paid media acquisition.
- Proven track record of driving revenue and business outcomes through paid media.
- Deep understanding of customer journey mapping, audience targeting, and performance analytics.
- Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
- Strong cross-functional collaboration and communication skills.
- Experience managing budgets and developing accurate forecasts.
- Strategic mindset with hands‑on ability to execute and optimize campaigns.
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.
Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
If you need a reasonable accommodation during the application or the recruiting process, please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
Paid Media Senior Analyst employer: 428 Salesforce UK Limited
Salesforce is an exceptional employer that champions innovation and inclusivity, making it a prime choice for professionals seeking to thrive in the dynamic field of digital marketing. With a strong focus on employee growth, comprehensive benefits, and a collaborative work culture, Salesforce empowers its team members to drive impactful media strategies while enjoying a balanced work-life experience. Located in a vibrant environment, employees are encouraged to unleash their potential and contribute to meaningful change through AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Senior Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 428 Salesforce UK Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 428 Salesforce UK Limited are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 428 Salesforce UK Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Paid Media Senior Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 428 Salesforce UK Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 428 Salesforce UK Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about 428 Salesforce UK Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 428 Salesforce UK Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 428 Salesforce UK Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 428 Salesforce UK Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
