Field Marketing Lead - UKI in London

Based in London, UK, this role focuses on designing and executing integrated demand generation campaigns that build brand awareness and accelerate pipeline across key industries.

What You'll Actually Be Doing:

• Partner with industry sales leaders and cloud teams to build and execute integrated, multi‑channel campaign plans tailored to key accounts and sectors across the full buyer journey (awareness, consideration, decision).
• Develop compelling campaign messaging and content that resonates with target audiences, and manage campaign performance through data‑driven analysis and optimisation.
• Take end‑to‑end ownership of pipeline results by tracking key metrics – including pipeline progression and Annual Contract Value (ACV) attainment – and presenting findings and optimisation strategies to leadership.
• Collaborate with cross‑functional partners across Creative, Content, Digital, Events, PR, Product Marketing, and Operations to deliver flawless execution across all channels.

Required Skills:

• 4+ years of hands‑on experience managing complex, multi‑channel B2B marketing campaigns spanning digital, events, email, paid media, and ABM.
• Track record of developing net‑new marketing strategies that directly impact enterprise‑level pipelines, including experience managing marketing budgets and forecasting ROI.
• Strong communicator and collaborator who can align with Sales executives, lead strategic conversations, and influence across a matrixed organisation without formal authority.
• Experience will be evaluated based on alignment to core competencies for the role (e.g., extracurricular leadership roles, military experience, volunteer work, etc.).

Preferred Skills:

• Direct experience using Salesforce products (e.g., Marketing Cloud) in a marketing capacity.
• MBA or MSc, or equivalent advanced experience in a marketing strategy role.

Benefits:

Benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organisations of all sizes and deliver amazing experiences that customers love.

Accommodations:

If you need a reasonable accommodation during the application or recruiting process, please submit a request via this Accommodations Request Form. Salesforce uses AI tools to help recruiters assess and evaluate candidates, but humans will make any hiring decision. We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme and offer an interview to disabled applicants who meet the essential criteria for the role.

Posting Statement:

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We assess based on merit, competence and qualifications without regard to protected characteristics. This policy applies to all employment actions and is a core part of our inclusive recruitment process.