At a Glance
- Tasks: Lead innovative brand campaigns and drive local activations for global sports partnerships.
- Company: Salesforce, the #1 AI CRM, transforming the future of work.
- Benefits: Inclusive workplace, competitive salary, and resources for personal balance.
- Other info: Opportunity to work with cutting-edge technology and grow your career.
- Why this job: Join a team that values innovation and makes a real impact in the AI space.
- Qualifications: 7+ years in B2B marketing with strong leadership and strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
This role is the lead architect for UKI brand perception and corporate marketing, tasked with translating the "Agentic Enterprise" narrative into a powerful commercial engine. The core mission is to convert global brand strategy into high-impact local programs that resonate with customers and stakeholders, positioning Salesforce as a vital economic partner and the leading Agentic Enterprise brand in the UKI.
Key Responsibilities:
- Lead the UKI activation of global brand campaigns, acting as the primary lead for the brand media agency, defining brand metrics to demonstrate impact on the full marketing funnel.
- Orchestrate local activations for global sports partnerships that position Salesforce as the UKI’s most trusted Agentic AI provider.
- Serve as the "Global-to-Local Bridge" for Agentforce Messaging, ensuring all internal and external UKI marketing activities align with the core "Agentic Enterprise" narrative.
- Partner with PR/Comms, PubSec and Government Affairs teams to embed the UKI narrative across UKI marketing activities.
- Translate complex brand performance metrics into business-ready insights.
- Automate Brand Operations by leveraging AI & agentic technology to transform and streamline operations.
Required Skills:
- 7+ years of B2B marketing experience, including developing and executing integrated brand campaigns.
- Strong command of Salesforce company, customer, messaging and product fundamentals.
- Proven experience managing media and creative agencies, managing multimillion-pound investments.
- Demonstrated ability to translate complex brand metrics into business-ready insights.
- Cross-functional leadership and stakeholder management skills.
- A proactive problem solver with a mindset that exemplifies the "business first" approach.
- Exceptional executive communication and storytelling skills.
Preferred Skills:
- Experience with messaging governance and enablement.
- Experience leveraging AI/Agentic technology to automate marketing operations.
- Fluency in using tools and platforms for data analysis and audience segmentation.
- Strong networks with internal Salesforce teams and/or external agency/partner stakeholders.
- Technical experience in data strategy and managing full-funnel integrated journeys.
- Ability to coach or mentor others on marketing fundamentals.
Benefits:
Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.
Equal Opportunity Employer:
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
Brand & Corporate Marketing, UKI Field Marketing, Senior Lead employer: 428 Salesforce UK Limited
Salesforce is an exceptional employer that champions innovation and inclusivity, making it a prime choice for professionals seeking to make a meaningful impact in the marketing landscape. With a strong focus on employee growth, Salesforce offers extensive resources and support to help you thrive in your career while working in a dynamic environment that values collaboration and creativity. Located in the UKI, you'll have the unique opportunity to engage with high-profile global sports partnerships, driving brand perception and corporate marketing strategies that resonate with diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Corporate Marketing, UKI Field Marketing, Senior Lead
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 428 Salesforce UK Limited are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Brand & Corporate Marketing, UKI Field Marketing, Senior Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 428 Salesforce UK Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 428 Salesforce UK Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about 428 Salesforce UK Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 428 Salesforce UK Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 428 Salesforce UK Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 428 Salesforce UK Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
