At a Glance
- Tasks: Lead the marketing strategy and academy function for a pioneering dental tech company.
- Company: Join 3Shape, a global leader in digital dentistry with a mission-driven culture.
- Benefits: Enjoy competitive salary, performance bonuses, private healthcare, and hybrid working options.
- Other info: Be part of a diverse team dedicated to improving patient care through innovation.
- Why this job: Make a real impact in a high-growth market while developing your leadership skills.
- Qualifications: 7+ years in B2B marketing with proven leadership experience in tech.
The predicted salary is between 70000 - 85000 £ per year.
- Department: 3Shape UK
- Reports To: Country Manager – UK & IE
- Direct Reports: Marketing Managers, Academy Trainers, Office Coordinator
- Employment: Full-time, Permanent
- About 3Shape
3Shape is a global leader in 3D scanning and CAD/CAM software solutions for the dental industry.
Founded in Copenhagen in 2000, 3Shape serves clinics and laboratories in over 100 countries, pioneering digital dentistry through its award-winning product portfolio and employing more than 2,200 people across 30+ offices worldwide.
3Shape UK is a direct market with an established customer base and a growing network of reseller partners.
The UK business is entering a critical growth phase, investing in building a world-class marketing capability to drive brand presence, demand generation, and customer engagement.
The Opportunity
This is an exceptional opportunity for an experienced marketing leader to take full ownership of the UK marketing and academy function — setting strategy, elevating execution, and leading a team in a high-growth market.
Collaborating closely with European counterparts and the Global Marketing team in Copenhagen, you will directly influence 3Shape's expansion in the UK.
Key Responsibilities
- 1. Strategic Marketing Leadership & Commercial Impact
- Partner with the Country Manager to define and own the UK marketing strategy and growth priorities across customer segments and channels.
- Drive measurable demand generation across digital, events, and reseller marketing channels to support the UK sales pipeline.
- Champion the use of CRM and marketing automation tools to improve lead management, nurture flows, and performance reporting
- Manage the UK marketing budget, ensuring strong ROI and commercial impact from all spend.
- 2. Academy & Education
- Oversee the 3Shape Academy in the UK — setting the training calendar and managing education programmes for customers and reseller partners.
- Work with the Global Training & Education team to localise curriculum content for the UK market.
- Drive customer engagement initiatives — including webinars, masterclasses, trade shows (e. g. DTS, BDIA), and KOL programmes.
- 3. Team Leadership & Development
- Lead, mentor, and develop direct reports — setting clear objectives, providing regular coaching, and fostering a culture of accountability and high performance.
- Key Performance Indicators
- Achievement of quarterly and annual UK marketing and growth targets.
- Pipeline contribution (volume and quality): marketing-generated pipeline value, MQL-to-SQL conversion rate, cost per lead, and measurable revenue contribution.
- Digital performance: traffic, campaign engagement, and lead quality.
- Event and Academy attendance, NPS, and customer satisfaction scores.
- Training and development metrics for team and customers.
Qualifications & Experience
Essential
- 7+ years in B2B marketing, with at least 3 years in a senior or leadership role with direct reports.
- Proven experience owning a full marketing function — from strategy through to execution — in a product-led tech company.
- Strong understanding of demand generation, digital marketing, events, and channel/ reseller marketing.
- Commercially astute with the ability to connect marketing activity to revenue outcomes.
- Proficient in CRM and marketing automation tools.
Desirable
- Experience in dental, medical devices, or health tech sectors.
- Familiarity with the UK market landscape — including distributor and reseller dynamics.
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
- What 3Shape UK Offers
- A genuine opportunity to build and own the marketing function in one of 3Shape's key European markets.
- The chance to lead a team and connect directly into 3Shape's European and global marketing network.
- Competitive base salary, performance bonus, and benefits package including private healthcare, pension, and wellbeing support.
- Hybrid/remote working with occasional travel.
- Market-leading products with strong clinical credibility — giving you a genuine story to tell and a brand worth building.
- A mission-driven culture: improving patient care through digital dentistry.
We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.
About us
3Shape started with a simple idea - to make 3D scanning better.
First, we applied it to the hearing industry, then we succeeded in dentistry.
Twenty years later, 3Shape has 2,000+ employees globally.
With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together!
Together, we contribute to a better world.
Experience the everyday #lifeat3Shape across the globe on Linked In.
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Head of Marketing & Academy, 3Shape UK in Reading employer: 3Shape A/S
3Shape UK is an exceptional employer, offering a unique opportunity to lead the marketing and academy function in a pivotal growth phase. With a commitment to employee development, a mission-driven culture focused on improving patient care through digital dentistry, and a competitive benefits package including private healthcare and hybrid working options, 3Shape fosters a collaborative environment where innovation thrives. Join a diverse team that values accountability and high performance while connecting with a global network of marketing professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Academy, 3Shape UK in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 3Shape A/S and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 3Shape A/S are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 3Shape A/S on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 3Shape A/S. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & Academy, 3Shape UK in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 3Shape A/S. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 3Shape A/S:Show us that you’ve done your homework! In your application, briefly mention what you admire about 3Shape A/S’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 3Shape A/S
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 3Shape A/S will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 3Shape A/S, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
