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- Tasks: Lead creative marketing campaigns to boost membership across subscription networks.
- Company: Join a dynamic team focused on innovative marketing strategies and growth.
- Benefits: Enjoy flexible work options and opportunities for professional development.
- Why this job: Make an impact with your creativity while driving real results in a collaborative environment.
- Qualifications: Experience in multi-channel marketing, email automation, and social media strategy is essential.
- Other info: Familiarity with Marketo and Salesforce is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Senior Marketing Executive
Leading Investment Management Firm
Up to £58,000 + bonus
London, Hybrid
I am working with one of the largest Financial Services companies in the world, with over 100 years of experience. It's a really exciting time to join the business, as they have set clear goals and are on mission to build something amazing and become the 'go-to' in their field.
This Senior Marketing Executive will play a pivotal role in creating data-driven marketing campaigns to drive growth, increase lead generation and client engagement.
The Senior Marketing Executive will:
- Work collaboratively with the Always-On Demand Generation team to plan and execute integrated demand generation campaigns across a variety of channels.
- Design and manage a comprehensive webinar program that educates and engages target audiences, establishing the company as a thought leader within wealth management, to help attract high-quality leads.
- Design and implement nurture journeys that engage clients, and drive leads through the funnel.
- Develop content strategies, and utilise digital marketing channels to promote webinar/event attendance and engagement.
- Track and analyse campaign performance, providing actionable insights and optimise accordingly.
- Leverage Salesforce Marketing Cloud features to optimise user experience and improve engagement.
Required skills and experience for the Senior Marketing Executive:
- 3-5 years of marketing experience, ideally in FS but not essential.
- Exposure to marketing automation, ideally SFMC, Marketo, or Pardot.
- Understanding of how to build nurture channel journeys.
- Experience setting up and running webinars and events.
Regretfully, due to a high volume of applicants, we are only able to respond to those who are successful.
Senior Marketing Executive employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in multi-channel marketing. Understanding how to effectively integrate various channels will help you stand out as a candidate who can execute creative campaigns that drive membership growth.
✨Tip Number 2
Showcase your experience with email marketing and automation platforms. Being able to demonstrate your skills in data segmentation and effective copywriting will be crucial for delivering successful marketing strategies.
✨Tip Number 3
Highlight any hands-on experience you have with Google Analytics and other relevant tools. Being able to analyze campaign performance and derive actionable insights is key to exceeding lead generation and revenue targets.
✨Tip Number 4
Prepare to discuss your approach to social media strategy, particularly on LinkedIn and Twitter. Having a clear plan for engaging content and understanding paid acquisition channels will show that you're ready to take on this role.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Marketing Executive position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect your relevant experience in multi-channel marketing strategies, campaign execution, and lead generation. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the subscription model. Mention any experience with email marketing, social media strategies, and data analysis that relates to the job.
Highlight Relevant Tools and Technologies: If you have experience with tools like Marketo, Salesforce, Google Analytics, or any other relevant platforms, make sure to mention them. This will show that you are well-equipped for the technical aspects of the role.
How to prepare for a job interview at 3Search
✨Showcase Your Multi-Channel Marketing Experience
Be prepared to discuss specific examples of multi-channel marketing campaigns you've executed. Highlight how you targeted new members and retained current ones, focusing on the strategies that led to measurable growth.
✨Demonstrate Your Creative Campaign Development Skills
Share your process for developing dynamic marketing campaigns from ideation to execution. Discuss how you incorporate creativity while ensuring alignment with business goals and KPIs.
✨Highlight Your Data-Driven Approach
Emphasize your experience with data segmentation and performance evaluation. Be ready to explain how you've used insights from tools like Google Analytics to optimize campaigns and improve lead generation.
✨Familiarize Yourself with Relevant Tools
If you have experience with Marketo, Salesforce, or other relevant platforms, make sure to mention it. Even if you haven't used them extensively, showing a willingness to learn can set you apart.
