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- Tasks: Lead creative marketing campaigns to boost membership across subscription networks.
- Company: Join a dynamic team focused on innovative marketing strategies and growth.
- Benefits: Enjoy flexible work options and opportunities for professional development.
- Why this job: Make an impact with your creativity while driving real results in a collaborative environment.
- Qualifications: Experience in multi-channel marketing, email automation, and social media strategy is essential.
- Other info: Familiarity with Marketo and Salesforce is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Senior Marketing Executive Deliver the multi-channel marketing strategy to drive membership growth across multiple subscription networks. You EXECUTE the marketing strategy delivering creative multi-channel marketing campaigns, within a portfolio of subscription networks and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets. Key Deliverables Ensure that we target new members, retain our current members, and grow their lifetime value. Develop and implement dynamic and creative marketing campaigns from ideation to execution. Effective email marketing, copywriting, data segmentation and use through our email automation platform. Manage and utilize the content created by our networks from our Delivery team for lead generation. Define and deliver an engaging social media strategy across LinkedIn and Twitter. Experiment with organic and paid acquisition channels including content creation, content curation, Google Ads campaigns, and LinkedIn Ads campaigns. Leverage affiliate marketing through our network members, strategy advisors, sponsors, media partners, and associations. Evaluate campaign performance against KPIs and use insights to drive improvements. Nice to Haves Experience with Marketo (marketing automation platform) and Salesforce (CRM) Hands-on experience with Google Analytics, Google Tag Manager, and Google Search Console
Senior Marketing Executive employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in multi-channel marketing. Understanding how to effectively integrate various channels will help you stand out as a candidate who can execute creative campaigns that drive membership growth.
✨Tip Number 2
Showcase your experience with email marketing and automation platforms. Being able to demonstrate your skills in data segmentation and effective copywriting will be crucial for delivering successful marketing strategies.
✨Tip Number 3
Highlight any hands-on experience you have with Google Analytics and other relevant tools. Being able to analyze campaign performance and derive actionable insights is key to exceeding lead generation and revenue targets.
✨Tip Number 4
Prepare to discuss your approach to social media strategy, particularly on LinkedIn and Twitter. Having a clear plan for engaging content and understanding paid acquisition channels will show that you're ready to take on this role.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Marketing Executive position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect your relevant experience in multi-channel marketing strategies, campaign execution, and lead generation. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the subscription model. Mention any experience with email marketing, social media strategies, and data analysis that relates to the job.
Highlight Relevant Tools and Technologies: If you have experience with tools like Marketo, Salesforce, Google Analytics, or any other relevant platforms, make sure to mention them. This will show that you are well-equipped for the technical aspects of the role.
How to prepare for a job interview at 3Search
✨Showcase Your Multi-Channel Marketing Experience
Be prepared to discuss specific examples of multi-channel marketing campaigns you've executed. Highlight how you targeted new members and retained current ones, focusing on the strategies that led to measurable growth.
✨Demonstrate Your Creative Campaign Development Skills
Share your process for developing dynamic marketing campaigns from ideation to execution. Discuss how you incorporate creativity while ensuring alignment with business goals and KPIs.
✨Highlight Your Data-Driven Approach
Emphasize your experience with data segmentation and performance evaluation. Be ready to explain how you've used insights from tools like Google Analytics to optimize campaigns and improve lead generation.
✨Familiarize Yourself with Relevant Tools
If you have experience with Marketo, Salesforce, or other relevant platforms, make sure to mention it. Even if you haven't used them extensively, showing a willingness to learn can set you apart.
