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- Tasks: Lead a team to transform data into actionable marketing insights and strategies.
- Company: Join a global leader in the residential property industry known for innovation and client-centric solutions.
- Benefits: Enjoy a hybrid work setting with competitive salary and bonus opportunities.
- Why this job: Be part of a transformative organization where your expertise shapes marketing success.
- Qualifications: Experience in marketing analytics and team leadership is essential.
- Other info: Opportunity to mentor analysts and collaborate with various teams.
The predicted salary is between 60000 - 84000 £ per year.
Senior Manager – Marketing Analytics
💰£80,000 – £90,000 + Discretionary Bonus
📍 Central London – West End
🏠Hybrid, 2 days per week in-office
About the Company
Our client, a prominent global leader in the residential property industry, is at the forefront of leveraging data-driven marketing strategies. Known for their innovative approach and focus on client-centric solutions, they are undergoing a period of growth and transformation. This role presents an opportunity to join a forward-thinking organisation where your expertise in marketing insights will play a critical role in shaping their success.
What is the role about
The Senior Marketing Analytics Manager will be the driving force behind gathering and transforming data into actionable marketing insights. Collaborating with marketing managers, central analytics, and external agencies, this role is central to delivering impactful strategies across the marketing spectrum.
You will lead a team of three analysts, mentor their professional development, and ensure insights are effectively communicated across the organisation. With responsibilities in marketing mix modelling (MMM), client insights, marketing measurement and campaign evaluation, this is an exciting opportunity for an experienced professional to make a significant impact.
🎯 What you will do as part of the role
- Develop and communicate actionable insights that empower marketing managers to make data-driven decisions.
- Oversee and enhance marketing measurement strategies, including collaboration with third-party agencies on MMM.
- Align insights with central analytics teams to ensure a cohesive approach to data-driven initiatives.
- Lead client and marketing analytics work, driving improvements in segmentation, targeting, and campaign effectiveness.
- Shape storytelling from data, ensuring insights are clear, impactful, and engaging for stakeholders.
- Oversee the development and maintenance of client intelligence and marketing performance dashboards and reports.
- Create compelling, visually appealing data visualisations that effectively communicate insights.
- Lead brand tracking, marketing-mix modelling and key client research projects with support from our external agencies.
- Identify, analyse, and present on industry/competitor, client and business performance-related trends to inform strategic planning.
🧑 🏫 Essential Skills and Experience
- 7–10 years of experience in marketing insights, analytics, or related fields.
- Good work experience with SQL
- Previous experience working for D2C businesses, ideally with branches and stores.
- Strong experience in Marketing Analytics, including MMM, econometrics, measurement.
- Understanding of Python, statistical modelling, regression analysis, and machine learning to be able to talk to technical stakeholders and understand the work your team does.
- Proven ability to translate complex data into compelling narratives for non-technical stakeholders.
- Demonstrated team leadership experience, with skills in coaching and mentoring analysts.
- Collaborative mindset, with experience working cross-functionally and managing agency relationships.
- Can-do attitude, being proactively speaking to several internal teams and understand needs.
🎉 Benefits
- Hybrid working model, offering flexibility with 2 in-office days per week (Tuesday and Thursday).
- Opportunity to lead and mentor a high-performing insights team.
- Exposure to cutting-edge marketing strategies and tools.
- A collaborative, innovative environment within a growing organisation.
Ready to lead the way in marketing insights? Apply to the role or email tommaso@3search.co.uk to have the opportunity to work with our client and shape the future of data-driven marketing strategies.
🤝 Equality and Inclusion Statement
At 3Search, we are committed to promoting equality of opportunity for all employees and job applicants.
Senior Marketing Analytics Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analytics Manager
✨Tip Number 1
Familiarize yourself with the latest trends in marketing analytics, especially in the residential property sector. Understanding how data-driven strategies are applied in this industry will give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the marketing analytics field, particularly those who have experience in leading teams. Engaging with industry peers can provide insights into effective leadership styles and current challenges in the market.
✨Tip Number 3
Prepare to discuss specific examples of how you've transformed data into actionable insights in your previous roles. Highlighting your hands-on experience with marketing mix modeling and client insights will demonstrate your capability for this position.
✨Tip Number 4
Showcase your mentoring skills by sharing experiences where you've guided team members in their professional development. This will illustrate your ability to lead and nurture talent within the organization.
We think you need these skills to ace Senior Marketing Analytics Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Analytics Manager position. Understand the key responsibilities and required skills, such as marketing mix modeling and team leadership.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing analytics and data-driven strategies. Emphasize your leadership skills and any previous roles where you successfully managed teams or projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing analytics and your understanding of the company's innovative approach. Mention specific examples of how you've transformed data into actionable insights in past roles.
Highlight Collaboration Skills: Since the role involves collaboration with various teams, make sure to include examples in your application that demonstrate your ability to work effectively with others, including marketing managers and external agencies.
How to prepare for a job interview at 3Search
✨Showcase Your Data-Driven Mindset
As a Senior Marketing Analytics Manager, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've transformed data into actionable insights in previous roles. Highlight any successful marketing strategies you've implemented based on your analysis.
✨Demonstrate Leadership Skills
Since you'll be leading a team of analysts, it's important to showcase your leadership experience. Share instances where you've mentored team members or led projects, emphasizing your approach to fostering professional development and collaboration.
✨Understand the Company’s Vision
Research the company's innovative marketing strategies and client-centric solutions. During the interview, express your enthusiasm for their growth and transformation, and discuss how your skills align with their goals. This shows that you're not just looking for a job, but are genuinely interested in contributing to their success.
✨Prepare for Technical Questions
Expect questions related to marketing mix modeling (MMM) and analytics tools. Brush up on relevant methodologies and be ready to explain your thought process in analyzing marketing performance. This will demonstrate your technical expertise and readiness for the role.
