At a Glance
- Tasks: Lead customer lifecycle marketing and optimise cross-channel CRM programmes.
- Company: Rapidly growing organisation focused on digital innovation and customer engagement.
- Benefits: Competitive salary, bonus, hybrid working, and opportunities for professional growth.
- Other info: Join a dynamic team with significant autonomy and a commitment to equality.
- Why this job: Shape the future of CRM while making a real impact on customer experiences.
- Qualifications: Expertise in Salesforce Marketing Cloud and strong analytical skills required.
The predicted salary is between 68000 - 68000 £ per year.
£68,000 + Bonus & benefits - 1 day per week in Cardiff | Hybrid Working - Perm
Please note that you must have direct experience with Salesforce Marketing Cloud to be considered for this role. Unfortunately, my client is unable to provide sponsorship, so you must have the full right to work in the UK to be considered.
We are working with a highly respected and rapidly growing organisation that is investing heavily in customer engagement, digital innovation and data-driven marketing. Backed by the strength of an established market leader, our client combines cutting-edge technology, customer insight and commercial expertise to deliver outstanding experiences for businesses across the UK.
As part of an exciting period of growth, they are seeking an ambitious Senior CRM Manager to take ownership of customer lifecycle marketing and play a key role in shaping the future of their CRM capability. The Senior CRM Manager will lead the strategy, development and optimisation of a sophisticated cross-channel CRM programme, driving customer acquisition, engagement, retention and loyalty. This is a high-impact opportunity offering the perfect blend of strategic ownership and hands-on execution, enabling you to influence customer experiences across the entire lifecycle while delivering measurable commercial results.
Role Highlights
- Develop and deliver a customer lifecycle CRM strategy spanning acquisition, onboarding, retention and win-back activity
- Build and optimise automated customer journeys across email, SMS, WhatsApp, phone and other key channels
- Drive segmentation, personalisation and testing strategies to improve engagement, conversion and customer value
- Partner with sales, product and customer service teams to create a seamless customer experience across all touchpoints
- Analyse campaign and customer performance data to identify opportunities and continuously improve results
You Will Need
- Strong Salesforce Marketing Cloud expertise including Journey Builder, Automation Studio, segmentation and reporting
- Someone who can operate at both a strategic and executional level and is comfortable wearing both hats.
- SQL experience with the ability to build audiences and targeting segments
- Proven success leading CRM or lifecycle marketing programmes within a customer-focused, data-led organisation
- Excellent analytical and commercial skills, using customer insight to inform strategy and decision-making
- Experience managing stakeholders, budgets and team members in a fast-paced growth environment
Why You'll Love It
- Hybrid working with flexibility between Cardiff and London locations
- Opportunity to shape and influence a growing CRM function from the ground up
- High-profile role with visibility across senior leadership and key business functions
- Freedom to innovate, test new ideas and deliver measurable impact within a well-supported environment
The Senior CRM Manager will have the opportunity to build meaningful customer experiences, influence strategic decision-making and help drive the next phase of growth for a business committed to innovation and customer excellence. This role offers significant autonomy, genuine ownership and the chance to work with modern CRM technology while delivering results that directly impact customer satisfaction and commercial performance.
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Due to a high number of applicants, we are only able to respond to successful candidates.
Senior CRM Manager (Salesforce Marketing Cloud) employer: 3Search
Join a forward-thinking organisation that prioritises innovation and customer excellence, offering a hybrid working model between Cardiff and London. As a Senior CRM Manager, you'll enjoy significant autonomy and the opportunity to shape a growing CRM function while collaborating with senior leadership and cross-functional teams. With a commitment to employee growth and a supportive work culture, this role is perfect for those looking to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager (Salesforce Marketing Cloud)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 3Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 3Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 3Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 3Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager (Salesforce Marketing Cloud)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 3Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 3Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about 3Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 3Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 3Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 3Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
